Jan 26

Finding Blog Ideas Through Google Analytics Keywords

By Kelsey Jones

It’s easy to run out of ideas when it comes to blogging, especially if you are blogging more than once per week. While some people prefer to use Google Alerts or write down ideas in a notepad as they come, there is another way to get blog post ideas from the exact people that the posts are catered to- the readers and visitors of the website.

Utilizing the keywords that search engine users typed in to get to your website is a great way to quickly see the type of content that visitors are looking for. To access the Keyword Report from Google Analytics, go into the website profile of the blog URL, then go to Traffic Sources, and then click on the Keywords tab:

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Posted in Blogging, Et cetera, Search Engines, SEO

Jan 23

Predict the Stock Market with Social Media

by Bethaney Wallace

From someone who knows nothing about the stock market, I’m able to give little advice as to how one should or shouldn’t go about buying stocks. If investing, I’d probably choose stocks the same way that I choose sports teams, by factors that have nothing to do with their abilities, such as mascots and colors. No one respects a team with a lame mascot, like a rainbow or a tree. And anyone with baby blue uniforms obviously sucks; that’s just logic. These are the same methods I’d consult when choosing my stock preferences. “Hmm, Apple is named after a food that I like, while Spam is a food I do not like,” and so on. Money making abilities wouldn’t so much matter as much as how I felt about each company personally.Screen shot 2012 01 23 at 1.37.02 PM Predict the Stock Market with Social Media

So, to sum up, you should not trust me for stock advice. But, even me, the person who would pick chapter 11 over the wrong color of blue, knew to stay away from Netflix last fall. Thanks to the hundreds of negative comments, blogs, news reports, and any other form of online media, I knew the company wasn’t exactly bringing in its top market numbers … to put it lightly.

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Posted in Business, social media

Jan 19

Customers Have to Like You Offline to “Like” You Online

By Kelsey Jones

writer thumb Customers Have to Like You Offline to “Like” You OnlineThe title pretty much says it all. If a customer has no use for your business or services offline in the “real world”, why would they ever be compelled to “like” your business’ page on Facebook or follow your Twitter stream? Sure, a friend or family member can occasionally be compelled to “like” a friend’s business or Uncle Joe’s plumbing supply warehouse, but these likes and follows are usually meaningless in the fact that they don’t generate real sales and offline conversions.

In order to get current and potential customers the incentive to find a business on Facebook or Twitter, make it easy for them to like your business, its employees, and the products or services that are being offered.

For instance, there have been several times where a business or individual has had a blurb that says, “Like Us on Facebook!”, whether in banner form, on a receipt, or even though an email signature. And if I like a business, I will usually track them down on social media and connect with them.

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Posted in Business, social media

Jan 17

Wedding Crashing: There’s an App for That

5338314394 d5c6044e0f 300x239 Wedding Crashing: There’s an App for Thatby Bethaney Wallace

For those who enjoy watching comedies – or those who are occasionally roped into watching a flick they didn’t choose – you’ve undoubtedly seen Wedding Crashers, a 2005 film starring Vince Vaughn and Owen Wilson. The two characters, friends since childhood, are skilled wedding “crashers,” meaning they attend post-nuptial parties – sans invitation – for the sole intention of meeting women. And it works. But, chances are the rest of us don’t have the same smooth-talking skills (and when I say “smooth talking” I mean “ability to lie”), or the same access to wedding schedules that the magic that Hollywood scripts can provide. Well, fret no more. Thanks to the ever-growing creativity of app writers, there is now a way to find pre-crashed weddings via technology.

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Posted in Mobile, social media

Jan 12

Have You Tried Fusion Marketing Yet?

By Kelsey Jones

handshake thumb Have You Tried Fusion Marketing Yet?Fusion marketing isn’t a new idea— Entrepreneur magazine published an article about it in 2006 and countless businesses do it without realizing its proper name. Fusion marketing is the act of referring your customers to other local (or national works too, especially online) businesses. They, in turn, do the same for you.

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Posted in Business, Marketing

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