May 24

The Benefits of Scheduling Social Media Posts

By Kelsey Jones 

clock thumb The Benefits of Scheduling Social Media PostsScheduling social media posts is sometimes questioned as to whether or not it should be part of standard strategy. Many social media “purists’” believe that social media posts should always be live as part of the overall feeling of community that sites like Facebook and Twitter should provide.

While this has some series benefit– especially for discussion questions and giveaways—there is no question that scheduling social media posts not only is acceptable, it should be a standard part of any corporate social media strategy.

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May 21

New Brand Combines Social Media with Fro Yo

Screen shot 2012 05 18 at 1.04.41 PM New Brand Combines Social Media with Fro Yoby Bethaney Wallace

Imagine eating at your favorite restaurant. The food is delicious, the drinks are cold, but instead of the normal atmosphere, it’s gone technological. Wi-fi, iPads with interactive games, phone chargers, and more, have all been implemented for the use of customers. That is the premise of one frozen yogurt chain. Located primarily in the Northeast, Let’s Yo brings the best of both world into one business.

The best part though? Customers are actively tweeting and mentioning the business online. (Ok the best part for the owner.) Giant screens display #letsyoyogurt tweets, QR codes, and more. Users, excited to see their message on display, tweet at the business while simultaneously enjoying the frozen yogurt.

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May 15

B-Sides: Loathing the CC

by Bethaney Wallace

91215456 80b588d948 n 300x225 B Sides: Loathing the CCReceiving a carbon copy email – the exact same message others receive, just one address box lower – is a common practice throughout email senders. Although its exact purpose cannot be pinned down, the CC was most likely invented as a way to inform parties, but show they are not needed to respond – a message that logic can also provide. “Great, I needed to know that, but I don’t need to respond,” one might say after reading an email about parking assignments or the forecast. But what the inventor of the CC failed to realize is that, despite subject matter, recipients don’t respond to every single email. We don’t need a specification that does the filtering for us.

The History

A term hailing from the olden days, when literal carbon copies were made from papers or contracts, users had to write with a firm hand to ensure the transfer of paper to carbon layers was made. During this interaction, the most important party would receive the top copy, which had each form properly and boldly filled in with ink. A middle copy almost always read the proper information, having made a successful transfer. While the bottom layer would often be missing dates and other info. The lower down on the priority list you became, the further back your carbon paper was placed. In other words, carbon copy = not important. ( Read more )

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May 10

Where to Find Free Music, Books, and Photos Online

By Kelsey Jones

headset2 thumb Where to Find Free Music, Books, and Photos OnlineThe internet is ripe with literally millions of websites that offer free information and media, including music, books, photos, and other media. The important component is deciphering which are legal (including creative commons) and which are not. When looking for free music, books, and photos online, it’s important to be sure you are following all media download laws, as well as any creative commons guidelines.

Free Music Online

Music can be found online for free legally if you just know where to look. Music download services like iTunes and Amazon.com occasionally offer free songs and singles for a short period of time, sometimes only for a day. To find out when iTunes and Amazon are offering free music downloads, visit:

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May 08

Apple Technology in Schools on the Rise

Screen shot 2012 05 07 at 6.25.56 PM 300x270 Apple Technology in Schools on the Riseby Bethaney Wallace

Remember back in elementary school when it was time for math and you sat around doing the work by hand? An eraser, a number 2 pencil, and lined notebook paper was advanced as it got. Calculators may have been found on those bulky wristwatches, but after the age of 8 our fingers outgrew the tiny buttons that controlled them. Other subjects fared the same: anything battery operated was on a strict checkout basis. And the one piece of technology that stayed constant – the roll-out projector – was a constant source of loud humming, burned out light bulbs, and burned fingers.

Now days though, the game has changed. (The “game” being school.) In fact, two whole years ago, 97 percent of schools in the U.S. had Internet access, according to the Federal Communications Commission. In 2010, a lower percentage had high-speed access. But since the enactment of the National Broadband Plan, more schools have both gained online access and speed.

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