Social Media as the New Age of Customer Service

Category: BusinessEducationFeaturedMarketing Comments: No comments

CustomerServiceWith seemingly constant access to the Internet, communication is more prevalent than ever. We can call and text anyone within our phone books, at any time, and we can share our opinions on companies. For all to see. Within a few seconds, we can give an opinion and get it out into the world – forever searchable by the interwebs. Which also means we have more ways to reach companies, and a quicker access at feedback. Companies are looking for those who mention their names, while customers are looking for any outlet possible in which they can talk to a business.

This is a new norm that allows for an efficient line of communication. Where customers can reach out (and vice versa) in real time. Where they don’t have to be put on hold or wait for days at a time for an email response...

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Audience Fractionalization Creates Mini Echo Chambers

Category: Bloggingsocial media Comments: No comments

facebook-echo-chamberAudience fractionalization is the Internet inevitability that has radically changed media in the last ten years. With so many outlets vying for your time, you must choose a nucleus. A core group of bookmarks you visit each day. Fractionalization forces platforms to cater to their audiences. It allows for niche content markets and supports a variety of interests. It’s digital competition, which is good. However, some side effects hamper this unabashed freedom.

The splintering of the marketplace accelerated with the 24-hour news cycle. Cable stations offered audiences more voices and a variety of ways to consume the news throughout the day. The stories didn’t change, but the personalities and commentaries acted like plastic wrap, keeping content fresh for longer...

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The Power of Sitcoms: Everyday Terms From Seinfeld

Category: Content & WritingEt ceteraFeatured Comments: No comments

1035x888-seinfeld1800-1404318388If you were anywhere near a remote in the 90s, chances are you happened upon Seinfeld. The situation comedy staring its namesake, Jerry Seinfeld, and a slew of other iconic actors. All of whom are known almost exclusively as their famous characters from the show. But faces and mannerisms aren’t the only things NBC’s creation brought us, in fact, when considering all of the sayings, phrases, and pop culture references, they’re well down the list of Seinfeld legacy.

This continued attention is a tribute to great writing, an incredible fan base, as well as a show that was able to make it – and gain incredible rankings – for a decade-worth of seasons. A pretty impressive feat, especially considering it’s terms are still usable (and recognized) today, 20-some years after the fact...

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Free is Temporary, the Internet is Forever

Category: advertisingBusiness Comments: No comments

paywall-imageEveryone loves free stuff, right? Coupons, buy-one-get-one-free, it comes in many forms. The Internet has been the great purvayor of “free” since its origins. Open-source contributions built what we know and love today. YouTube allows one to stream trillions of hours of content for no charge. WordPress offers free accounts to construct personal websites and blogs.

In fact, because “free” is the standard, it takes a rather immaculate product to get consumers to open their digital check books. For $8/month, Netflix presents mountains of high-quality TV shows and movies, and even its own original programming.

Part of what helped the streaming service succeed was its early adoption paywall. A paywall, for those who are unfamiliar, is essentially a barrier to content...

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Naming Your Business: When to Avoid Trends

Category: BusinessEt ceteraFeaturedMarketing Comments: No comments

saveri-future-trendsIn today’s culture, it’s almost nothing to coin a brand. To found an idea for a company where you have all the logistics worked out. Actually taking those steps to move forward is another story, however. But that doesn’t stop thousands of folks from thinking up ideas on a daily basis. Some might even have multiple ideas stocked away, just waiting for the right time to strike out and bring their ideas to life.

In either scenario, it’s time to talk about business names. How people are picking increasingly trendy names for their companies – whether in fruition or beginning planning stages. Names that incorporate “ility,” “ly,” “ology,” etc. Where spaces don’t exist and punctuation is weird and confusing...

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