From Microsoft to Apple – How My Allegiance Changed

Category: AppleEt ceteraFeaturedTechnology Comments: No comments

IM-A-MAC-laptop-vinylI’m a Mac. Have been since 2010, when, after purchasing my third computer in five years, I decided to upgrade and save myself the hassle of pouring money into Dell. Also, my computer-nerd brother is a layman Apple spokesperson and had been nagging me about making the switch for a year. So I gave in.

Yes, it was more expensive, but I’ve now had the same MacBook for four years, and the same iPhone for two and a half. (Much to Verizon’s dismay.) Overall, the extra funds were worth paying upfront. Not only have I not had to purchase a new computer, I’ve saved hundreds in anti-virus software and repair bills. And also Tylenol.

Besides, my Mac is fast, compatible, and runs Chrome – and everything else Google –like a champ. Its battery life is even running strong...

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Are Selfies Over Yet?

Category: Et ceteraFeaturedInstagramsocial media Comments: No comments

phone taking a selfie of itself with a mirrorThe selfie. The photo taking practice that has now turned into an everyday event. One that started out of a necessity – when there simply was no one else to snap a pic – has now become a daily occurrence. Faces are made, poses given, and other events that don’t necessitate the need for a photo. And yet they still take place each and every day. Worse, they’re blasted all across the Internet with hashtags like #selfieSaturday. It’s enough to make this pre-smartphone-er sigh uncontrollably.

Remember back before everyone was carrying a camera at all times? Or when they were, it took only pixelated crappy pics that couldn’t be shared online? Now, with the help of technology, those primitive days have taken a very sharp turn toward ample picture taking, and ample picture sharing on any...

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Protect Your Company From Social Media Commerce Security Threats

Category: BusinessEducationsocial media Comments: No comments

Post by Carla Martin

thumbs down facebook stock photoThe inevitable integration of e-commerce with social media has given businesses an easier way to reach their targeted audience. A 2013 study by Mobstac–compiled into this infographic – found that 75 percent of e-commerce sales came from Facebook, Twitter and Pinterest alone. With millions of consumers relying on social media to guide their purchases, it’s more important than ever to be aware of social commerce security threats. Fortunately, there are ways to protect your company from online criminals with the following proactive solutions.

Decrease the Risk of Internal Security Breaches

Although it’s easier to believe that security breaches occur at the hands of external hackers, oftentimes the company’s employees are actually to blame...

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5 Sitcom Characters Who Would Have Rocked Social Media

Category: Et ceteraFeaturedsocial media Comments: No comments

Though social media is a new practice, the world of sitcoms have been around for decades. With their humorous ways, unique antics, and flare for the extreme, audiences of all ages have fallen in love with these programs since they came onto screen. But what if our favorite characters from the 80s and 90s – even 2000s – had social media?

Would Jerry and Newman have followed each other on Instagram? (And think of George’s YouTube hits – all renditions that pertain to his current location, of course. Believe it or not, he isn’t at home.) Would Ross and Rachel still have been Facebook friends after their controversial split? Mr. Roper would have surely known Jack’s love for women based on his offensive Snapchats...

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Mistakes to Avoid When Hiring Online Marketing Pros

Category: BusinessEducationFeaturedMarketing Comments: No comments

share and not to share social media signWith the incredible growth of social media and infinite amount of advertising that comes with it, taking advantage of these outlets has become a no-brainer. The difficult part, however, is knowing how to best implement these online standards. From social media management, to blogging, to SEO services, the untrained eye can have a hard time deciphering these Internet-based phrases. Which is exactly why many opt to hire a professional instead. Whether full time or on a freelance basis (ideal for smaller companies), asking a pro can allow you to take advantage of important online tactics without sacrificing on quality. (Or any other work tasks that are being pushed aside in the process.)

But with so many online marketing professionals available, how do you find the right one?

First off, remem...

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