Do You Listen to Podcasts?

Category: advertisingMediaMobilePodcasts Comments: No comments

podcastsMy college career included a fickle schedule. Each semester brought a different course lineup. Clubs, teaching, improv, friends, and bars kept me busy when I wasn’t in class. I was always busy, but I rarely had a routine.

Since graduation, I have settled into a more consistent schedule. I don’t have to commute 45 minutes to work each day like my girlfriend, but I have dedicated blocks of free time. Since bars are expensive here and my friends have full-time jobs, I have replaced my college hobbies with podcasts. According to SmartAsset, that makes me a typical young, educated male.

Pre-university, I had known about podcasts as a concept. I kept MP4s of my radio shows from KSDB for theoretical future use...

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Amazon Gets Into the Grocery Game With Its Own Products

Category: advertisinge-Commerce Comments: No comments

Amazon-FreshIn its latest bid to take over the (consumer) world, Amazon is slated to offer private label groceries. The retail monolith already sells home essentials like toilet paper, so adding food could be seen as the next step toward biological vertical integration. Selling in-house groceries might mean a tricky adjustment in product standards and shipping. However, the value of the Amazon brand doesn’t come from the quality of its inventory, but the quality of the buying experience. Customer service is Amazon’s product, and it’s a good one.

Sure, #PrimeDay will always feature prominently in the Seattle retailer’s blooper reel, but the good experiences have far outperformed the bad for me personally. In fact, it’s not even close. The disparity looks like a Cavaliers-Raptors box score...

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Taking Grammar Personally

Category: Content & WritingEducationFeaturedwriting Comments: No comments

grammar lessons cartoonWhen I was a copy editor in college, I learned a lot of lessons publically. My first day in the seat of head copy lady, the university president’s name was spelled three different ways. Three. It was my first experience running a team, and I assumed that writers, let alone copy editors, had done their jobs. By the end of my 2 am shift, I wasn’t checking much for spelling so much as I was writing headlines and making sure stories weren’t cut off mid-sentence. This ignorance on my part led to several emails, public jokes, and a level of embarrassment that, seven years later, I’m still not quite past. I should have known better.

That, of course, was the worst mistake, but there were plenty of others. Like the time we printed “remberance” in a headline...

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The Rise of User-Generated Content

Category: advertisingBloggingBusiness Comments: No comments

Millennials-Love-UGCI’ve been watching lots of Facebook live recordings lately. They’re completed videos from  previous live streams. Usually it’s a friend or group of friends just hanging out, responding to the comments of other friends. It sounds  ridiculous as I type it out, but so does all user-generated content (UGC) consumption. It’s just stuff we throw out there without the production value or calculation of a professional content producer. Yet we spend an ever-growing amount of time with this form of media via our social networks.

I work in a creative bubble. I spend all of my free time around writers, comics, and improvisors — people who want other people to pay attention to them. I realize that may create a bias in my social media experience, but a Crowdtap poll from 2014 suggests that m...

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New Technology Advertising on Old Media

Category: advertisingContent & Writing Comments: No comments

Apps Advertising on RadioDuring the drive home from Fort Worth Tuesday night, we came to a complete stop on I-30. Some police vehicles were blocking the road, which had already been trimmed to one lane for construction. As we sat for 10 minutes, I flipped through the radio presets in search of some entertainment. The most interesting thing I heard was an advertisement.

I listen to the radio a lot now. My Pontiac Vibe doesn’t have a jack connection for my phone, so terrestrial broadcasts are my only option during trips around the city. I hear plenty of ridiculous ads and readers for local law firms and payday loan companies (imagine this but on the radio). The advertisement I heard on Tuesday didn’t stick out because of an over-the-top gimmick though.

It was an ad for Lyft, the ride-sharing service...

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