Crowdsourcing as a Tool for Big Business

Category: Businesse-CommerceInfographics Comments: No comments

Kickstarter-Website-LogoCrowdsourcing is a revolutionary tool for indie producers that allows anyone to pledge any amount of money to an online campaign. If the campaign’s goal is met, the producer has funding at their disposal to create the project. They can access resources for short films and inventions like never before. The atmosphere is ripe for innovation, and yet, it is interesting to note a change that has stirred in the crowdfunding marketplace.

Major companies are now using these tools for their own projects. GE recently launched a campaign to support “the biggest innovation in ice in nearly twenty-five years.” Within hours of going online, its project, “Opal,” had already raised $300,000.

The idea of major corporations using crowdfunding has roots in the 2013 Veronica Mars Kickstarter...

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Ride-Sharing Takes to the Skies

Category: BusinessMarketingMobile Comments: No comments

JetSmarter-App-RidesRide-sharing apps have undeniably changed the way people move around cities. If you dwell in a metropolitan area (or even a college town) you can’t deny the pervasive power of these on-demand services. Vehicles at your behest that cost less than a taxi? You’re an Emperor! It should come as no surprise then, that copycats continue to pop up across the transportation industry.

A company called JetSmarter states on its website that it is “Bringing aviation back to its roots. Private.”

Aside from the paradox of aviation being grounded by said roots, JetSmarter presents a tantalizing prospect: The transportation startup has made its mission to build the Uber of the skies. Being able to hop a plane whenever you want via an app sounds dope if not unfeasible...

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Different Ways we Use the Internet Today

Category: EducationFeaturedTechnology Comments: No comments

Internet icons search enginesThe advent of the Internet is a common concept in modern life. It has changed the way that we see and live in the world today. No matter what you do, the chances are that you use the Internet in at least some aspect of your life – from increasing your productivity at work to connecting with friends who are all over the map.

Social Media

By making communication with people from across the globe easier than ever before, social media has effectively made our planet smaller than ever. With social media, businesses can expand their target market and seek out audiences that they may never have been able to access before...

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Facebook Friendship and Making Cuts

Category: Bloggingsocial media Comments: No comments

Delete-Facebook-friendWishing someone happy birthday is a polite gesture that — with the exception of parents and significant others — no one is really obligated to perform. It’s a social courtesy. There might be cake. Hats occasionally play a role. Someone mentions the fact that it’s Amber’s biiiiirthday today! And then you say, “oh, happy birthday!” in a mostly genuine fashion. Had no one pointed out the significance of these twenty-four hours to Amber, they would fall to the floor as just another page of the withering calendar. And that version of “happy birthday” is the hard one.

I refute Extreme’s postulate. It can be difficult enough to say words to a person. The band’s 1990 smash hit comes before the social media era...

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Using The Customer Buying Cycle to Generate More Sales

Category: Businesse-CommerceEducationFeatured Comments: No comments

OnlineShopping1When a customer makes the decision to purchase something, he or she subconsciously goes through “the buying cycle.” A five-stage cycle that ultimately helps them find the product that they are seeking, and the business from which to purchase. Additionally, the cycle also determines if the customer will return to make future purchase at the establishment.

As a business owner, it is up to you to use the customer’s buying cycle to grow your company. You have to make a continual effort to ensure that every customer who is seeking your products, chooses you over your competition — and also keeps coming back for more.

Understanding the 5 Stage Buying Cycle:

Awareness, research, comparison, purchase and retention — these are the five stages of the customer’s buying cycle...

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