Guest post by Brenda Priddy
There are some companies whose Twitter presence leaves much to be desired. Not only do they lack any kind of conversation flow, they fail to fulfil the basic purpose of any company or brand social media feed, which is to address customers’ concerns head on without them having to reach for the phone. This is just one of the modern ways in which customers have come to expect good service – anything that disrupts as little as possible from their day-to-day routine is good with them. It’s therefore an essential must these days that a brand ought to be tweeting, sharing, and liking if they are to really get to know their customers.
But with social media power, comes great social media responsibility...Read More