The 10-year deal between Microsoft’s Bing and Yahoo! to use Bing technology to power Yahoo searches is a big deal for those of us in the marketing world. Even though each company will keep their own display advertising businesses, the SEM side of advertising will now go though Microsoft’s Ad Center for both Bing and Yahoo!

In addition, according to the official press release, Yahoo! will allow Microsoft access to its “core search technologies” and Microsoft will give Yahoo! 88% of all revenue produced from searches on their website. The press release link also offers videos of both Steve Ballmer and Carol Bartz speaking about the partnership and what it means to their customers.

With an estimated boost in cash flow revenue of over $275 million for Yahoo!, it’s certain that both companies are gearing up to provide a brute force in which to challenge He Who Should Not Be Named (in the video, at least): Google, who controls the majority of the search market.

Take our poll to let us know what if you think this will affect SEM and PPC Campaigns.

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Image Courtesy of: http://www.physorg.com/news166768568.html

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