Paranormal Activity poster
You may have seen previews for the movie ‘Paranormal Activity’ on tv, and you may have seen it promoted on Facebook and Twitter. Regardless of how you may have heard of it, Paramount’s online viral marketing efforts to promote the movie have made it a success. Users can go online to the movies website and Demand for it to come to their city. If Paranormal Activity gets 1,000,000 requests, it will open nationwide (Currently, there are over 530,000 requests). A quick check shows over 3,000 requests for the Kansas City Metro alone . Once a user has ‘demanded’ the movie, they can then choose to share the link via their Twitter or Facebook account.
The movie has only been shown in about 30 theatres, but has already grossed $780,000. Will it become so popular online that it will be shown nationwide? We can only wait and find out.
Links:
Fox News: Facebook, Twitter Fuel Indie Movie Sales
Marketing Campaign for Low-Budget Horror Flick Paranormal Activity Causes Big Buzz (has movie trailer)
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