http://thesocialrobot.com/2009/11/transmedia-storytelling/ Blogging, Social Media, and Internet Marketing News Sat, 04 Sep 2010 20:24:43 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://thesocialrobot.com/2009/11/transmedia-storytelling/comment-page-1/#comment-129 UnderandAbove Sun, 24 Jan 2010 09:14:32 +0000 http://thesocialrobot.com/?p=375#comment-129 Caitlin, as I've had the rare pleasure of creating viral Transmedia Storytelling with you in the physical landscape of urban environments, I am so pleased to read this article from you explaining how this works in the commercial space. So well said. Number 6 in Jeff's 8 defining characteristics is so incredibly important and too often overlooked too. When a franchise or individual creates a vividly engaged and devoted fanbase, breaking continuity and the rules they've set within their own universe is such a huge mistake. Hardcore fans catch these things and don't appreciate it- even perceive it as the franchise being over. Heroes of course made this mistake. As Javier wrote, it is indeed so fascinating and exciting to be a part of this incredible and unprecented time. I love it :) Caitlin, as I’ve had the rare pleasure of creating viral Transmedia Storytelling with you in the physical landscape of urban environments, I am so pleased to read this article from you explaining how this works in the commercial space. So well said. Number 6 in Jeff’s 8 defining characteristics is so incredibly important and too often overlooked too. When a franchise or individual creates a vividly engaged and devoted fanbase, breaking continuity and the rules they’ve set within their own universe is such a huge mistake. Hardcore fans catch these things and don’t appreciate it- even perceive it as the franchise being over. Heroes of course made this mistake. As Javier wrote, it is indeed so fascinating and exciting to be a part of this incredible and unprecented time. I love it

]]> http://thesocialrobot.com/2009/11/transmedia-storytelling/comment-page-1/#comment-119 Javier Badillo Sun, 20 Dec 2009 09:23:56 +0000 http://thesocialrobot.com/?p=375#comment-119 Just saw Jeff Gomez speak last week here in Vancouver. What an awesome guy. And what a brilliant evolution of storytelling and marketing. Exciting times to be part of the entertainment biz! Just saw Jeff Gomez speak last week here in Vancouver. What an awesome guy. And what a brilliant evolution of storytelling and marketing. Exciting times to be part of the entertainment biz!

]]> http://thesocialrobot.com/2009/11/transmedia-storytelling/comment-page-1/#comment-88 What I Found Online Today … 11/11/2009 | Books, Bits, and Bytes of the Dickens LMC ... Wed, 11 Nov 2009 23:57:13 +0000 http://thesocialrobot.com/?p=375#comment-88 [...] Transmedia Storytelling | The Social Robot [...] [...] Transmedia Storytelling | The Social Robot [...]

]]>