Archive for December, 2009

Dec 08

Doing Good: Cans for Comments

This is a note from Kelsey Childress, creator of The Social Robot.

Hey Everyone,

First, I’d like to thank you for the success of The Social Robot. This has been a great side project for me that has helped a lot of people, which is all I can ask for. In order to give back (and because I love giving at Christmas), I’m going to participate in the 2009 ‘Cans for Comments‘ drive from December 8-22, 2009.

However, instead of cans, I will be donating something a little different. The idea is, for every comment this blog receives starting today, December 8, I will donate 1 lb. of dog food or $1 towards the purchase of items on Wayside Waifs Wish List. Wayside Waifs is the largest no-kill animal shelter in the Kansas City Metro and helps out thousands of animals every year.

One more thing- if you’d rather your comment be used towards a can of food rather than Wayside Waifs, let me know at the end of your comment.

Comments can either be on this post or any other post on The Social Robot. Each person can only comment once and it must be a substantial comment that makes sense and if relevant to the discussion.

Additionally- I will also donate another 50 cents for every person that tweets or shares this post (or any other TSR post) on Facebook. Please either email me a link to your tweet/fb post (via the contact tab on the left), add it at the end of your blog comment, or include @thesocialrobot in your tweet.

Again, the commenting and sharing period is from December 8, 2009 to to December 22, 2009. Thanks to everyone who will participate and I’ll post an update once the commenting period is over.

Happy Holidays! Spend it doing good and being happy!

-Kelsey

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Dec 07

Social Media and SEM Story Round-Up

Here are some great articles on social media and search marketing to start your week off right. These lists are usually pretty popular here at the Social Robot, so we may try to do them more regularly.

Social Media: The People’s Media

Social Media Predictions for 2010

Friendster to Sell for $100 Million

What is a Social Media Expert Anyway?

SEO is Not a Religion

Time to Stop Blaming Google

Chicago-area startups piggybacking on social media for new product concepts

Under the Hood: Google News and Ranking Stories

7 Incredibly Valuable but Underused Free Tools for PPC Marketers

On a final note, The Social Robot is looking for guest bloggers, both paid and unpaid. Please use the contact tab on the left to get email Kelsey if you are interested.

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Dec 06

Beware of the Social Media Hype

I found a great article from Business Week warning businesses about the hype of social media. Because internet marketing and social media have boomed this year, there is definitely a fine line between utilizing social media successfully and just jumping on the bandwagon because everyone else has.

To read the full article, please visit Beware Social Media Snake Oil.

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Dec 04

Kelsey and The Social Robot Nominated for Top 100 Marketers of 2009!

Hey Everyone! I just received news that me (Kelsey) and The Social Robot have been nominated for Invesp’s Top 100 Marketers of 2009! Being nominated in the ranks of Matt Cutts, Aaron Wall, and Jordan Kasteler is certainly an honor and a privilege!

Please vote for me by going to the nomination page, searching for my name (Kelsey Childress), selecting me, and then hitting ‘Vote’. Every vote counts! Please share thise post on Twitter, Facebook, and with friends to encourage them to do the same!

Thank you to all my loyal fans and followers!

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Dec 04

Creating a Niche for Mobile Internet and Social Networking

With the majority of Twitter updates and interactions done on other applications besides the actual Twitter website, along with updates to other social media sites via text, mobile social networking is becoming more and more popular as more people get internet-ready phones that allow them to check their accounts on the go.

Mobile Websites
Mobile websites were the first attempt at adapting the internet for cell phones. Now they have become more and more regular and many websites can now detect if a user is accessing their website from a mobile device and can display the mobile version of their website instead of the ‘regular’ internet browser version.

Mobile websites usually are text-only versions of sites and contain easier navigation and sometimes less content. However, some websites give you the option to switch to the ‘regular’ version if desired.

Mobile Applications
Companies have recognized this trend and have attempted to adapt accordingly. Many social networking sites like LinkedIn and Yelp have created mobile applications for smart phones like the iPhone and the Palm Pre that make it easy for users to use their website without having to be at a computer.

The growing popularity of mobile communication has helped Twitter grow more than 300% percent in the last year due to the instantaneous nature of tweets. It’s not uncommon for Twitter uses to tweet messages like, “On my way to the airport. Excited to be back in New York” or “Standing in line for the new Twilight movie.” These types of updates are allowing people share snippets of their everyday activities, instantly and from their cell phone.

In addition, phone manufacturers have welcomed the trend of growing ‘mobile dependence’ and are making it as easy as possible to use your cell phone for almost every digital transaction. Besides the ability to open and even edit some documents and spreadsheets, many phones can load regular webpages and some phones come pre-loaded with mobile versions of YouTube.

Services Built for Mobile
Besides websites and major brands building mobile applications for users to access on the go, a few web services have popped up that were created solely for mobile social networking. Two of the most popular are Loopt and FourSquare. With the use of GPS, these services allow you to ‘check-in’ on where your friends are and what they’re doing, see the latest reviews of restaurants and other establishments near you, and interact with friends who may be nearby.

As the idea of instant and constant open communication becomes more accepted, it wouldn’t be surprising for mobile social networking services to grow in popularity. Connecting with friends and family no longer has to rely on a phone call or random encounter. Loopt and FourSquare allow you to find out where your friends are, invite them to where you are, and even learn who else is using these services in the business you are in.

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