I found a great resource for all of you in the social media marketing industry- a free e-report titled “2010 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Business” by Michel Stelzner, author of Social Media Examiner. Social Media Examiner is a great resource- I highly recommend it.
Two of his major findings include:
How much time does [social media] take? The majority of marketers (56%) are using social media for 6 hours or more each week, and nearly one in three invest 11 or more hours weekly.The top benefits of social media marketing: The number-one advantage of social media marketing (by a long shot) is generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic (63%) and building new business partnerships (56%).
This marketing white paper is about 30 pages long and a post about it can be found here on Michael’s website.
It can also be downloaded here as a PDF file.
Enjoy!
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