Guest Post by Eric Rea of OrangeSoda
Once you have an online store for your vitamin company, your next job is to market your products. You need to reach the people who need solutions to their health issues. To do that, you have to find out what people are looking for. SEO or search engine optimization has long term benefits for vitamin companies and is usually much less expensive and more trackable than traditional advertising.
Here are benefits that Search Engine Optimization can deliver for a vitamin company:
1. Help you Identify the phrases people are typing into search engines to find vitamin companies and products. All good SEO starts out with research – to see what products are selling well on your site or ones that could sell well. There are many tools to use to determine which exact words to focus on in an SEO campaign.
2. Increase leads to your web site. An SEO campaign means increasing your visibility online and that increases the number of people who find your site.
3. Get more links to your web pages. Links are like votes for your web site – but all votes aren’t created equal. A trusted web site will help more than one with little authority. Getting links from spam web sites can actually hurt your web site. SEO focuses on getting more links – not just to your home page – but to important pages of your web site. This means more chances for being found when someone is looking for your products.
Here’s an example of how SEO can help you: Your web site sells Vitamin C crystals and you’ve seen Vitamin C in the news a lot. In fact, Google reports that 1,830,000 searches a month for “Vitamin C.” If your goal is to increase sales of your Vitamin C product, then you will focus on a more specific term like “buy Vitamin C.” This phrase gets almost 2,000 people a month. It’s specific to people who are ready to buy – not just looking for information. An SEO campaign focused on this term can help the Vitamin C page of your web site come up higher in the list of results. Then when people are ready to buy they find your web page and likely buy Vitamin C crystals from your store.
Perhaps my favorite benefit of SEO is that it’s long term. Your results build up over time and they are permanent. That’s better than an ad – when you stop paying you’re ad is gone. You have to keep paying for it to run. SEO is different – the links and results you build are there in search engines long after you’ve done the work.
Related posts:
