I’m a pretty big fan of Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman. The first video he released on YouTube that highlighted some statistics about social was used in some presentations of mine and now has been updated to relate more recent statistics.
You can view this revised version here:
While I was viewing this revised video, I also noticed one about Social Media ROI, which is probably something every person in the social media industry has had to prove at one point or another. When in doubt, show your clients or supervisor this video, and then maybe they will understand just how much potential social media really has for your business.
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