4 Steps for Building Blog Credibility

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Many people use their blogs as a means to earn a little extra cash. With advertisements and reviews, bloggers can monetize their blogs. But be careful not to lose credibility by randomly plastering ads on pages or demanding money from companies you promote. A blog that is credible, searchable, influential and brimming with quality content that will bring in that green.

Domain Name & Host Services

Build credibility by designing an aesthetic homepage that attracts visitors. Also, establish your domain name, which should clearly indicate that your blog is independently hosted and not just one tiny subdomain of some larger entity. Even if you have to switch from a free host to paying for your own hosting services, the credibility is worth the cost. According to webhostingbluebook.com, web hosts “offer a number of tools to help their clients,” such as simplifying “the process of uploading files to a webpage.”

“Klout”

“Klout” is the term Twitter uses to indicate the amount of social media influence someone has. A person with a flurry of followers who constantly sends Tweets that get responses is likely to be loaded with Klout. Influence on Facebook, Pinterest and other social media sites works similarly. Influence is based on the number of people who look at, read, respond, share, like or otherwise pay attention to what you post. Setting up relevant social media accounts that link back to your blog is your first step for acquiring influence. Then post relevant, meaningful content that turns followers into blog visitors and blog visitors into loyal readers.

“G-cred”

Small Business Trends blogger John Follis coined the term “G-cred,” which is like Google’s version of Klout. It’s the credibility Google gives you as a blogger which directly relates to where you’ll rank on Google search engines. Type in your blog’s name to test it. If you’re not even on the first page of results, you may need to strengthen your G-cred.

Follis says “G-cred” is a result of creating online content that has a positive association with you or your blog. Your social media influence, memberships in credible organizations, blog posts and articles you either write or in which you were mentioned also build “G-cred.” Also, spam can reduce your “G-cred.” Google frowns upon and will lower your “G-cred” for practices like keyword stuffing, including excessive links or duplicating content, rather than writing organic content.

Optimization

By following Google’s guidelines and optimizing your site, you’ll acquire new visitors with whom you can build relationships. Site optimization includes ensuring Google knows your site exists and it can be indexed. Google assesses how useful the content is to any user’s search. Fresh, original and high-quality content is paramount. You can supplement your excellent content with additional strategies outlined by Google’s Webmaster Tools.

Image by Till Westermayer via Flickr

Kelsey Jones

Kelsey Jones

Kelsey Jones enjoys having dogs for co-workers, making Target runs, and building her Pinterest empire. When she’s not traveling or making questionable dinners, she loves helping clients with content, social media, and SEO.

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