Ever website owner struggles with the practice of blogging. While it may be easy (allegedly anyway), it’s a task that doesn’t always bring instant results, or even direct ones. Rather, it’s a practice that informs and educates readers, allowing them to circle back to a business over time. The unsung hero of the Internet world. Additionally, actually setting aside the time to write, schedule, and share a blog can sound like more trouble than it’s worth. (Even us professional bloggers don’t always find the time to write our own content.)
However, failing to do so can also cause you to miss out on incredible opportunities, such as increased traffic, word of mouth, and more. Not to mention increased website clout and continual web bot crawling. Without blogging, websites become outdated and are surpassed by the competition, just because their words are more current than everyone else’s. Yet despite this simple practice, folks have been overlooking blogging for years, writing it off as a time consuming practice that does little to help a brand.
Then again, there’s an exception to every rule. There are also website owners who simply post too often. Depending on reader base and interaction, posting too often can actually overwhelm an audience and provide them with too much content to get through.
Posting Schedule Best Practices
So what’s the perfect posting frequency?
Depends on the size and reach of a website. Generally, once a week at a minimum, and once a day at max. (That is, unless you’re really huge. Like Mashable or Buzzfeed huge.) Check traffic levels and clicks to follow up, and if posts aren’t receiving as much attention, consider scaling back so readers have enough time to get to each post. This will save writing time, while also giving content the attention it deserves.
Experimenting can help you find the ideal setup overall, while still offering the ability to adjust as needed. You can also keep track of daily hits to see which topics receive the most traffic, which SEO terms, etc. Those can then be incorporated more frequently to better utilize popular blogging topics.
Really, the best possible blogging frequency will be different for every website. Individual schedules, traffic rates, and more should all be taken into account. Then, once a magic number is found, website owners can start benefitting from regular content that brings in better sales.