Search results for 'caitlin twitter'
By Caitlin Burns
Social Media and New Media go hand in hand in the entertainment industry, but for years what people have seen presented is the same material, be it a commercial, TV program, film or short simply repurposed again and again from big screen to cell phone to YouTube to Facebook. While that repurposed content may be brilliant and entertaining, it has a fairly short shelf life, easily displaced by the next viral fad.
So what is the next step? How does content, branded or not, create enough of a following to sustain a fanbase in the new media climate where people go from format to format with an ease never before seen, and click away quickly when they’ve seen the same things before? One concept that is essential to the creation of evergreen content and extending social media pres...Read More