Guest post by Robert of Jaguar PC, a company that provides managed VPS hosting.
The use of social media as an advertising tool for businesses is growing every day. So widely known and accepted is the power of social media that numerous global brands are committing more resources to this platform than ever before. A main leader in this respect, the Dr. Pepper brand, has in the last year vowed to dedicate 100% of all future marketing efforts toward social media. While they are definitely jumping onto a winning marketing plan, any risk is probably curtailed by lending inspiration from their own slogan, “What’s the worst that can happen?”
Of course, it is all well and good saying, “Oh, social media advertising is great,” but what are the impacts that it actually has for and across a b...Read More