Author Archive

Jan 26

Finding Blog Ideas Through Google Analytics Keywords

By Kelsey Jones

It’s easy to run out of ideas when it comes to blogging, especially if you are blogging more than once per week. While some people prefer to use Google Alerts or write down ideas in a notepad as they come, there is another way to get blog post ideas from the exact people that the posts are catered to- the readers and visitors of the website.

Utilizing the keywords that search engine users typed in to get to your website is a great way to quickly see the type of content that visitors are looking for. To access the Keyword Report from Google Analytics, go into the website profile of the blog URL, then go to Traffic Sources, and then click on the Keywords tab:

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Posted in Blogging, Et cetera, Search Engines, SEO

Jan 19

Customers Have to Like You Offline to “Like” You Online

By Kelsey Jones

writer thumb Customers Have to Like You Offline to “Like” You OnlineThe title pretty much says it all. If a customer has no use for your business or services offline in the “real world”, why would they ever be compelled to “like” your business’ page on Facebook or follow your Twitter stream? Sure, a friend or family member can occasionally be compelled to “like” a friend’s business or Uncle Joe’s plumbing supply warehouse, but these likes and follows are usually meaningless in the fact that they don’t generate real sales and offline conversions.

In order to get current and potential customers the incentive to find a business on Facebook or Twitter, make it easy for them to like your business, its employees, and the products or services that are being offered.

For instance, there have been several times where a business or individual has had a blurb that says, “Like Us on Facebook!”, whether in banner form, on a receipt, or even though an email signature. And if I like a business, I will usually track them down on social media and connect with them.

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Posted in Business, social media

Jan 12

Have You Tried Fusion Marketing Yet?

By Kelsey Jones

handshake thumb Have You Tried Fusion Marketing Yet?Fusion marketing isn’t a new idea— Entrepreneur magazine published an article about it in 2006 and countless businesses do it without realizing its proper name. Fusion marketing is the act of referring your customers to other local (or national works too, especially online) businesses. They, in turn, do the same for you.

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Posted in Business, Marketing

Jan 04

Find Our Internet Marketing Articles & Other Work Online

By Kelsey Jones

youre thumb Find Our Internet Marketing Articles & Other Work OnlineDid you know that Bethaney and I are constantly writing articles and web content on different websites around the internet? Besides checking out a fuller list on our Online and Print Writing page, here are some main portfolio links we are especially proud of.

 

 

Internet Marketing Articles and Web Content by Kelsey Jones

Articles and Web Content by Bethaney Wallace

Graphic from someecards.com

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Posted in Blogging, Et cetera, Extra

Dec 30

Klout Has It All Wrong: When It Comes to Link Response on Social Media, Timeliness, Not Follower Count, Is What Matters

By Kelsey Jones

Klout has it all wrong. How many followers a person or business has on Twitter or how many thousands of users have liked a company on Facebook doesn’t matter as much as timeliness does. In order to get responses from businesses and individuals on Twitter, Facebook, or other social media avenues, no one is going to see a post when it is posted when they aren’t online.

According to Bit.ly, most links posted on social networks last about three hours, with YouTube having the longest longevity of links. The Bit.ly blog states, “In general, the half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 hours; other more sticky links last longer than 11 hours over all the referrers.”

Graph is from the Bit.ly blog post:

halflife density thumb Klout Has It All Wrong: When It Comes to Link Response on Social Media, Timeliness, Not Follower Count, Is What Matters

Therefore, the actual time a user or business posts on their social network profiles will directly influence the chance that they will share or click on a link. For important content or messages, Danny Sullivan from Search Engine Land recommends posting a “Second Chance Tweet”:

“On our @sengineland Twitter account, we tweet a story as soon as it’s posted. However, many of our Twitter followers might easily miss this, if they’re not online, busy and so on. That’s why we schedule a “second chance” tweet for most major stories to go out a few hours after they originally get tweeted.

Typically, we receive about 50% more traffic from Twitter from our second chance tweets as from the original ones. In other words, by simply tweeting a story again, some hours after the “half-life” of the original tweet has expired, we pick up 50% of the traffic that the original tweet generated.”

The content a profile posts, combined with the time they post it and how many times the content is shared, will be the key influencers on how many times a link is clicked on and shared. Do accounts with larger numbers of followers or likes have a greater chance of someone seeing their content based on the likelihood of higher impressions? Yes, but in order to make these numbers effective, businesses and individuals must pay attention to when and what they are posting.

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Posted in Business, Et cetera, social media

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