By Kelsey Jones
If you haven’t watched the short film Caine’s Arcade, drop what you’re doing and do so now:
Caine’s Arcade from Nirvan Mullick on Vimeo.
Author Archive
Apr 06
Five Amazing iPad Apps
by Kelsey Jones
As a new iPad owner, I immediately set out on an online journey to found out what the “cool” apps were. I ventured over to the tech kings like Mashable and Mac|Life, I took my chances on Google SERPs, and the result turned out to be pretty amazing, especially for someone who can’t fathom paying for apps.
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Mar 22
Do You Pay For Apps?
By Kelsey Jones
As a new iPhone owner (made the switch last week after my HTC Evo speaker was going in and out and got into some shady malware apps), I was eager to download all the existing apps I had on my Android, as well as finally download all the games and apps clients, friends, and business colleagues are telling me to check out. I’ve been sucked into Draw Something and Scramble With Friends makes my heart happy.
All my app downloads made me start thinking, “When does a person love an app enough to buy it?” I have never bought an app, rather preferring to exit out of ad screens or closing my browser quickly when I accidentally do click on a banner ad. But this minor inconvenience has never bothered me enough to actually purchase the paid version.
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Mar 15
Round-Up: What I Learned at SXSWi 2012
By Kelsey Jones
Bethaney and I are on a plane right now, waiting to head back home to Kansas after being in Austin, Texas for South by Southwest Interactive this week.
To say that SXSWi was information overload would almost be an understatement. There are was so many people to meet, sessions to take in, and things to do that every day seemed overwhelming. That being said, we still had a blast.
What we learned at SXSWi is definitely going to help us become better internet marketers. Here are some key points I learned from some of the sessions.
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Mar 08
How Paid Content Drives Away Website Traffic
By Kelsey Jones
While researching or reading up on a certain topic or current event, one of the most frustrating things in the world is to be taken to a snippet of the article and to be told that to read the entire article, one needs to sign up for a paid membership to the site.
As a Citizen of the Internet, I cannot hit my back button fast enough. I will never pay for content that I can get somewhere else.
And your consumers shouldn’t have to either.
As Ben Parr from Mashable stated in 2010, “The numbers speak for themselves: The old newspaper model is simply not going to be market-viable as we head deeper in the digital age. News blogs (such as Mashable) and online reporting are the future of journalism.
That doesn’t mean that newspapers should simply give up and die. There are many things that newspapers can do to avoid extinction. The ones that embrace the online space faster and more effectively have the best chance for survival.”
News and current event articles, as well as columns, tutorials, and blog posts should never require readers to pay for access. The fire on 2nd street in downtown Manhattan, Kansas isn’t the secret to finding the Holy Grail, so why should I have to pay to read about it, especially when I can find out all the details from Twitter, Facebook, or another Free news site or blog?
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Blogging, Social Media, and Content Writing by Kelsey Jones and Bethaney Wallace
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