Author Archive

Feb 03

How to Find And Advertise Valentine’s Day Ideas Online

By Kelsey Jones

vintage valentine 1 How to Find And Advertise Valentine’s Day Ideas OnlineThe annual holiday of love is fast approaching, and for many people, finding the right Valentine’s Day gift for their family members or significant other to express their affection is fast becoming more crucial. For marketer and advertisers, the Valentine’s Day gift, floral, and greeting card traditions make it worthwhile to offer special discounts and products.

Because they are looking for one another, whether someone is a consumer looking for the perfect gift ideas, or a marketer, wanting to promote their company’s products and services, finding the best place to find and advertise Valentine’s Day gifts can usually be found in the same places.

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Posted in Business, Et cetera, Marketing, Search Engines, SEO

Jan 26

Finding Blog Ideas Through Google Analytics Keywords

By Kelsey Jones

It’s easy to run out of ideas when it comes to blogging, especially if you are blogging more than once per week. While some people prefer to use Google Alerts or write down ideas in a notepad as they come, there is another way to get blog post ideas from the exact people that the posts are catered to- the readers and visitors of the website.

Utilizing the keywords that search engine users typed in to get to your website is a great way to quickly see the type of content that visitors are looking for. To access the Keyword Report from Google Analytics, go into the website profile of the blog URL, then go to Traffic Sources, and then click on the Keywords tab:

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Posted in Blogging, Et cetera, Search Engines, SEO

Jan 19

Customers Have to Like You Offline to “Like” You Online

By Kelsey Jones

writer thumb Customers Have to Like You Offline to “Like” You OnlineThe title pretty much says it all. If a customer has no use for your business or services offline in the “real world”, why would they ever be compelled to “like” your business’ page on Facebook or follow your Twitter stream? Sure, a friend or family member can occasionally be compelled to “like” a friend’s business or Uncle Joe’s plumbing supply warehouse, but these likes and follows are usually meaningless in the fact that they don’t generate real sales and offline conversions.

In order to get current and potential customers the incentive to find a business on Facebook or Twitter, make it easy for them to like your business, its employees, and the products or services that are being offered.

For instance, there have been several times where a business or individual has had a blurb that says, “Like Us on Facebook!”, whether in banner form, on a receipt, or even though an email signature. And if I like a business, I will usually track them down on social media and connect with them.

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Posted in Business, social media

Jan 12

Have You Tried Fusion Marketing Yet?

By Kelsey Jones

handshake thumb Have You Tried Fusion Marketing Yet?Fusion marketing isn’t a new idea— Entrepreneur magazine published an article about it in 2006 and countless businesses do it without realizing its proper name. Fusion marketing is the act of referring your customers to other local (or national works too, especially online) businesses. They, in turn, do the same for you.

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Posted in Business, Marketing

Jan 04

Find Our Internet Marketing Articles & Other Work Online

By Kelsey Jones

youre thumb Find Our Internet Marketing Articles & Other Work OnlineDid you know that Bethaney and I are constantly writing articles and web content on different websites around the internet? Besides checking out a fuller list on our Online and Print Writing page, here are some main portfolio links we are especially proud of.

 

 

Internet Marketing Articles and Web Content by Kelsey Jones

Articles and Web Content by Bethaney Wallace

Graphic from someecards.com

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Posted in Blogging, Et cetera, Extra

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