Category advertising

Inertia and Apathy in Your Technological Life

Category: advertisingMarketingMobile Comments: No comments

Phone ApathyWatching a movie ranked as one of grade school’s great pleasures. On special occasions the teacher would pop in a VHS, turn off the lights, and allow you to just chill out for 30 minutes. For my generation, no video title stoked a more immediate reaction than Bill Nye the Science Guy. The television personality was Beyoncé in terms of universal likability. His explorations of matter, electricity, and digestion were flavorful delicacies during the malaise of a watered-down school day.

More so than any single concept from Bill’s informative episodes, the theme song sticks with those who watched the show. During the 30-second warm up, and amidst the sick electric guitar riffs, there is moment where an almost-robotic woman’s voice says the phrase “inertia is a property of matter...

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What’s With the Insulting Opt-Out Messages?

Category: advertisingBusinessFeaturedMarketing Comments: No comments

Screen Shot 2016-03-07 at 10.48.14 AMThese days, it seems like every website has some type of email alert, and they want you to sign up – for something or other – as soon as you visit their site. So much so, that they bombard you with a pop-up, then insult you if you don’t agree to their interruption. A lose-lose when visiting any forceful website.

In general, I’m anti-pop up, an unpopular vote in the marketing world. I don’t see pop-ups as a way to gain followers; I see it as a way to irk potential ones. How many times have you been on a website, had no idea how to find their newsletter signup, and said, “Thank goodness for this pop up widget!” As if, without it, you wouldn’t have known where to go – that has probably never happened. Maybe you did sign up from the reminder; we’re not saying pop-ups never work...

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The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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Facebook Messenger May Introduce Advertising

Category: advertisingsocial media Comments: No comments

Facebook-Messenger-AdsDuring my final year of high school in 2009 I had to write a “senior paper.” It was a 2,000 word research document about a topic of my choice. As someone interested in journalism, I decided to write about the advent of the tablet — which was just about to hit the market — and the disappearing print edition newspaper. It was a contentious time for traditional journalism. How could a news organisation make money with a website?

Social media platforms were still in their infancy as well. Most businesses didn’t know how to use Twitter or Facebook to their advantage. And yet whispers that this would be the way of the future echoed in the hallways of major corporations. Of course, today, the idea of a two-way communication platform with a target audience is the Holy Grail.

Not only ha...

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Apps Advertise During the Super Bowl Now

Category: advertisingMediaMobilesocial media Comments: No comments

superbowl-SundayDuring my last year of college, my roommates and I hosted a number of parties. A staple at each one of our shindigs was something we called “hot cheese.” Also known as cheese dip or queso, hot cheese was the flavorful, savory appetizer that made our parties memorable. Its combination of browned ground beef, fresh pico de gallo, and Velveeta delighted the taste buds with every bite. Often times it took over conversations throughout the party. If it was missing from even a small gathering, our guests commented on the absence.

Hot cheese eventually found itself center stage for our Super Bowl party. We made a double batch. Having a spread of food was vital because, of course, few people ventured to our house that evening to watch a football game between the Patriots and Seahawks...

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