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Beyond Groupon: Localized Deal Sites If you're like thousands of Americans, you've discovered the magic of Groupon-- when Groupon held a 50% in GAP stores last week nationwide, they sold hundreds of thousands of them, crashing the system...

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Have You Been To LikeButton.Me Yet? The recently-launched website LikeButton.Me is a quick look at what Facebook is trying to accomplish with their new OpenGraph platform. If you are already logged into Facebook in your browser, you and...

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How Sharing Links With UTM Tags Can Produce Incorrect... Many in-house and agency search marketers use UTM (Urchin Tracking Module) tags to sort and filter their Google Analytics results for their website traffic. UTM tags are added to the end of a link and...

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3 Easy Things To Rank Higher on GoogleBy Eric ReaGoogle prides itself on finding the most relevant websites to place at the top of its results based on several factors. While search engine optimization is a continuous process, there...

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A Great Free Resource: BrightTalk Online Events Academy

Posted by Kelsey | Posted in Blogging, Business, Extra | Posted on 22-07-2010

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BrightTalk regularly hosts free online webinars about content and internet marketing. Luckily for us that have missed these educational seminars, they are still available online: Online Events Academy. Past topics include ‘When and Why Segmentation Fails’ and ‘Creating Compelling Webcast Content’.

Are there any other great online resources like this? If so, let us know in the comments section!

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10 Tips for Building a Brand

Posted by Kelsey | Posted in Business | Posted on 07-07-2010

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2824361555 520f8e6717 300x200 10 Tips for Building a Brand

Stand Out From The Crowd

You want your company name to stand out above the rest. Your customers and readers should be reminded of quality and consistency when they see your logo or read the formatting at the top of your blog page. How do you develop that message for your customers? Here are ten factors that you need to keep in mind when fashioning your own branding.

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Content Marketing and Social Media Should Go Hand in Hand

Posted by kelsey | Posted in Blogging, Business, Featured, SEO, social media | Posted on 26-05-2010

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By Steve Lazuka

If you’ve been in this industry long enough then you’ll agree that some content marketing strategies fall flat on their face. Either the initial idea wasn’t creative or unique enough, maybe it wasn’t promoted properly, or maybe the stars just weren’t aligned. In my experience, however, it seems that the most often underutilized part of content marketing is using social media effectively during the promotional period after a content piece goes live.

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How Do You Rank With The OTHER Search Engines?

Posted by bethaney | Posted in Business, social media | Posted on 05-05-2010

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Every business wants high search engine rankings. Why? Because search engines deliver customers who have already self-selected themselves through their searches. A visitor from a search engine is many times more likely to be an actual prospect, a real lead, than someone targeted through demographics. So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching?

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The Benefit of SEO for a Vitamin Company

Posted by kelsey | Posted in Business, SEO | Posted on 23-04-2010

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Guest Post by Eric Rea of OrangeSoda

Once you have an online store for your vitamin company, your next job is to market your products. You need to reach the people who need solutions to their health issues. To do that, you have to find out what people are looking for. SEO or search engine optimization has long term benefits for vitamin companies and is usually much less expensive and more trackable than traditional advertising.

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