BrightTalk regularly hosts free online webinars about content and internet marketing. Luckily for us that have missed these educational seminars, they are still available online: Online Events Academy. Past topics include ‘When and Why Segmentation Fails’ and ‘Creating Compelling Webcast Content’.

Are there any other great online resources like this? If so, let us know in the comments section!

Stand Out From The Crowd

You want your company name to stand out above the rest. Your customers and readers should be reminded of quality and consistency when they see your logo or read the formatting at the top of your blog page. How do you develop that message for your customers? Here are ten factors that you need to keep in mind when fashioning your own branding.

By Steve Lazuka

If you’ve been in this industry long enough then you’ll agree that some content marketing strategies fall flat on their face. Either the initial idea wasn’t creative or unique enough, maybe it wasn’t promoted properly, or maybe the stars just weren’t aligned. In my experience, however, it seems that the most often underutilized part of content marketing is using social media effectively during the promotional period after a content piece goes live.

Every business wants high search engine rankings. Why? Because search engines deliver customers who have already self-selected themselves through their searches. A visitor from a search engine is many times more likely to be an actual prospect, a real lead, than someone targeted through demographics. So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching?

Guest Post by Eric Rea of OrangeSoda

Once you have an online store for your vitamin company, your next job is to market your products. You need to reach the people who need solutions to their health issues. To do that, you have to find out what people are looking for. SEO or search engine optimization has long term benefits for vitamin companies and is usually much less expensive and more trackable than traditional advertising.