Category: Business

May 21

New Brand Combines Social Media with Fro Yo

Screen shot 2012 05 18 at 1.04.41 PM New Brand Combines Social Media with Fro Yoby Bethaney Wallace

Imagine eating at your favorite restaurant. The food is delicious, the drinks are cold, but instead of the normal atmosphere, it’s gone technological. Wi-fi, iPads with interactive games, phone chargers, and more, have all been implemented for the use of customers. That is the premise of one frozen yogurt chain. Located primarily in the Northeast, Let’s Yo brings the best of both world into one business.

The best part though? Customers are actively tweeting and mentioning the business online. (Ok the best part for the owner.) Giant screens display #letsyoyogurt tweets, QR codes, and more. Users, excited to see their message on display, tweet at the business while simultaneously enjoying the frozen yogurt.

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Posted in advertising, Business

Apr 19

Get More Done Online – IFTTT Productivity Tips

Guest Post by Chris Dyson

There are so many social networks and so few hours in the day. As an online marketer I make my living online, I spend an unhealthy amount of time reading blogs, networking within internet based communities and helping my clients websites to make more money for them. 

ifttt services thumb Get More Done Online IFTTT Productivity Tips

Just about every week I see one of my online buddies say: “Wow, Chris, you know this new social network is amazing! If you want your business to grow you need to divert your time here.” But sadly time is not a commodity it’s a finite irreplaceable resource, something we can never get back. And, that is why I love tools that can make my time online more productive and help me to get more things done.

For the last couple of years I have followed David Allen’s Getting Things Done methodology to manage my online profiles, so when I discovered IFTTT it just put even more of my world on autopilot. IFTTT (pronounced “ift” as in lift) stands for If This Then That, it’s a very easy to use tool to help “put the internet to work for you”. By creating recipes based on online triggers and then assigning actions,  IFTTT allows you to connect two web services or applications together to perform tasks on auto-pilot thereby you can be more effective with your online marketing. Getting all of the different channels to talk to one another is very easy all you have to do is authorize the services to connect with IFTTT. One of the great things is that you can use recipes devised by other users so there are lots of very cool ideas on the site.

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Posted in Business, Freelance & Design, guest post, Search Engines

Apr 02

B-Sides: When the CAPTCHA Challenge is Too Tough

Screen shot 2012 04 02 at 2.25.10 PM B Sides: When the CAPTCHA Challenge is Too Toughby Bethaney Wallace

With everything good in this world, there is a bandit out to disturb what should be enjoyed openly. The Hamburglar challenged Ronald McDonald in his quest to share unhealthy yet delicious foods. Darth Vader and Two Face turned evil after receiving unfortunate face injuries. And almost any character who owned a mask meddled in episodes of Scooby Doo. But the modern day villain, one who is nearly impossible to catch, are Internet bots, stealers of information and hackers of computers. ( Read more )

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Posted in B-Sides, Business

Mar 01

The Social Robot: Live from SXSWi

By Kelsey Jones

swswi2012 thumb The Social Robot: Live from SXSWiBethaney and I will be joining the rest of the other tech nerds next week for South by Southwest Interactive, a conference that boasts these impressive stats:

Interactive Conference Participants: 19,364
Interactive Conference Sessions: 935
Approximate Number of Interactive Media in Attendance: 2,508

Yep. Pretty big deal. I’m hoping to meet Rainn Wilson and perhaps make eye contact with Seth McFarlane, wish me luck.

However, all fun aside, there are several amazing sessions led by experts in our industry that we can’t wait to learn a ton from. I will be live tweeting as much as my batteries allow from @wonderwall7 and @thesocialrobot.

Bethaney and I will be attending separate sessions so we can get the most out of the experience. There are several sessions on blogging, content, and social media that we know will not only benefit us as professionals in the internet marketing industry, but our clients as well.

In the meantime, if you’d like to sponsor us in exchange for wearing a company t-shirt or have any suggestions for food/fun/tips in Austin (like the best BBQ or TexMex), let us know.

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Posted in Blogging, Business, SEO, social media

Feb 27

Will Social Media Predict the Election?

by Bethaney Wallace

Last week, I was surprised to find (via Google alert) that President Obama’s campaign team released a Spotify playlist. A campaign playlist, that is. While other candidates are out making cold calls and passing out brochures, the president’s people are compiling jams and sharing them with potential voters. Four years ago, this presidential playlist would have been unheard of. But today, it’s simply one of the many outlets presidential hopefuls are taking on their road to the White House. Candidates have social media profiles, and follow Internet activity to see how they’re doing in the polls. Now what’s next? Facebook voting and the winner being officially announced via Twitter?

Screen shot 2012 02 26 at 5.48.13 PM Will Social Media Predict the Election?As quoted from MercuryNews.com, “In 2008, social media was an auxiliary component of the campaign,” said Zac Moffatt, digital director of the Mitt Romney campaign. “Now it’s integrated into the core concept of how the campaign will reach people. We have moved away from the mindset that the website is the primary place where people will interact with the campaign.”

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Posted in Business, Marketing

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