Category Business

What’s With the Insulting Opt-Out Messages?

Category: advertisingBusinessFeaturedMarketing Comments: No comments

Screen Shot 2016-03-07 at 10.48.14 AMThese days, it seems like every website has some type of email alert, and they want you to sign up – for something or other – as soon as you visit their site. So much so, that they bombard you with a pop-up, then insult you if you don’t agree to their interruption. A lose-lose when visiting any forceful website.

In general, I’m anti-pop up, an unpopular vote in the marketing world. I don’t see pop-ups as a way to gain followers; I see it as a way to irk potential ones. How many times have you been on a website, had no idea how to find their newsletter signup, and said, “Thank goodness for this pop up widget!” As if, without it, you wouldn’t have known where to go – that has probably never happened. Maybe you did sign up from the reminder; we’re not saying pop-ups never work...

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The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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Music Streaming is a Tough Business, Just Ask Pandora

Category: BusinessMedia Comments: No comments

Pandora-RadioIf you’ve ever wondered how companies like Spotify and Pandora make profits, they don’t.

During college I hosted three different radio programs for the university station, KSDB FM. The first show I worked on was called “Music From The Movies.” It featured banter about films accompanied by their respective soundtracks. I also hosted a 90’s music show and an improv segment.

The college radio program was great because it allowed anyone with an interest to get involved. We would meet as a “class” once per week and cover a little bit about a topic de jour — usually the FCC or radio history. A number of times we discussed the model behind the applications that were expediting radio’s extinction: music streaming services like Pandora.

Pandora had become a popular utility amongst...

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5 Ways Manage Your Inbox

Category: BusinessEt ceteraFeatured Comments: No comments

email-overload1We’ve all had that inbox. The one that hosts thousands of unread messages. It likely has a full box of spam – it might even be full itself. (Yes, you actually can max out storage space, which then sends new messages in the opposite direction.) Rather than taking the time to delete what was unnecessary each day, you let it all pile up, and now it’s basically too overwhelming to start. I want to panic just thinking about it.

But there’s an easy fix to this email mess. Rather than putting off everything, you can help combat your maxed out mail, and allow you for timely correspondence.

  1. Clean Out the Unreads

First things first: it’s high-time to get that number of unread messages as low as possible, which is zero. If messages are months old, just delete them and start fresh...

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The Retail Shopping Experience is Changing

Category: Businesse-Commerce Comments: No comments

Amazon-LogoFor Christmas this year I got my girlfriend (and myself) a DVD player. Amongst the boxes of dishes, clothing, and appliances we lugged to Dallas when moving, we failed to bring with us this integral piece of technology.

Between the two of us, we subscribe to Netflix, Amazon Prime, and HBO Go, so a DVD player may seem both dated and extraneous. However, we possess a collection of physical movies and television shows not readily found on the big streaming services.

Included in this group are all of the James Bond movies. I love 007. I have since pre-pubescence. The mystery (the plots are unwittingly confusing), the stunts, the settings: they’re understandably enticing to a 13-year-old. On a recent day off from work I decided to pop in a few Bond films for background noise.

I’ll admit, like...

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