By Eric Brantner
During my career as a copywriter, I’ve spent hours upon hours reading about the art of SEO copywriting. I’ve read blog posts, books, magazine articles…you name it. And while I’ve learned a lot from all this reading, I’ve also realized there’s a lot of BS floating around out there.
Today, I want to talk about the most common SEO copywriting myths that get spread about. I want to show you why these are myths and dispel them so that you never buy into them again.
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Occasionally some search engines and services like Social Mention that retrieve user contribution to online content in blogs and on social networks don’t catch many of the posts that are happening on message boards. Message boards (commonly also called forums) are a popular place for customers to vent their frustration with a company and its products. Therefore, it definitely shouldn’t be overlooked.
In order to quickly monitor message boards, check out BoardTracker. It is a free site that allows you to input a phrase or company name and returns results found on many message boards. While this won’t catch all message board posts containing this particular phrase or company name, it is a great free resource.
Other free sites that allow you to see what people are saying about you or your organization online, you can also check out Social Mention and BlogPulse.
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TwitRand allows the randomization of followers and retweeters for contest purposes. The free service offers two options:
In this example, the use of http://www.companywebsite.com or #laptopgiveaway2010 would both be good choices to input in the field on TwitRand.
Many companies and individuals who do online contests also use Random.org. This generates a random number in a certain number range. To use this, the organization would have to assign each entry a number.
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Guest post by Sigrid Salucop.
Many marketing experts say that e-mail marketing is dead– but this may not be the case. Here are a few of the benefits of e-mail marketing.
E-mail Marketing Is Alive and Kicking
Many websites do most of their marketing through e-mail –the question is “WHY?”. The answer is this- a great majority of people around the globe have e-mail addresses, making e-mail marketing a good way to advertise your business. Through this marketing strategy, you will reach a greater number of individuals and groups to tell them what you offer.
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Social Media Optimization (SMO) is the brother of Search Engine Optimization (SEO)- they are both attracting customers to their website content, except SMO is attracting visitors to a company’s web site by using its social media pages or profiles on sites like Twitter and Facebook. In addition, creating a SMO-friendly website means making social media a core component of how users interact with content.
There are several different things companies can add to their site to make it SMO, thus increasing traffic and building links. Some of these include:
In addition, there are also some social media optimization tactics that work as a ‘pull’ method to get users to come to the site.
Here’s some great posts on social media optimization from around the internet:
13 rules of SMO
social-media-optimization.com
16 rules for SMO revisited
The beginners guide to SMO
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