Category Content & Writing

Tips for Starting Your Book Idea … No Matter How Long You’ve Held Onto It

Category: Content & WritingEducationFeaturedProductivitywriting Comments: No comments

snoopy typingThere are people who are writers and there are people who hate writing – that’s pretty much how the population is divided. But as it turns out, there’s an entire new set of variables that have been hiding beneath the surface: people who want to be writers, but never seem to get started. The more people I meet, the more often I talk about writing, the more I hear about folks who have this great book idea. Or that they have a relative or an old neighbor whose story they want to tell. Whether or not the ideas are worth writing about isn’t for me to judge (I will be asked if an idea is “good” or “worth pursuing.”) Instead, it’s about the want to write, but never quite moving forward.

What are you should-be writers waiting for?

Get Rid of Your Doubts

Are you worried that your book or essay wo...

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Give Out Your Best Ideas … On a Blog

Category: advertisingBloggingBusinessContent & WritingFeatured Comments: No comments

Everyone is an expert in their own field. They’re immersed in a topic, learning everything there is to know about it … for roughly eight hours a day. Sometimes those topics even run into your personal time or after hours. The point is, however, that you know a whole lot. People come to you with questions, and if you don’t know the answer offhand, chances are you can get it very quickly.

During all of that brainstorming, you’re likely to come up with some new ideas.

So why not share them? No, not in the way that everyone can steal what you thought up, but in the way where you can get others talking and show your expertise.

And you can do so on your blog.

trust fall activity with men in suitsThe days of marketing for marketing’s sake are over. Customers are looking for value in your content...

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6 Ways to Prompt Your Writing

Category: Content & WritingFeaturedwriting Comments: No comments

typewriter meme keep calm and write somethingWe’ve all heard of the term “writer’s block.” Even if you’ve never experienced it – as a writer or otherwise – you know exactly what it means. How someone gets caught up without the words to say, or without the ideas to create, and it leaves them frustrated and un-typing. Sometimes before they’ve already started a piece of text, and other times, right in the middle of an incredible plot twist … only the person who invented it doesn’t know where to take it next.

As a writer, it’s a condition that’s about as terrible as it gets; it keeps you from continuing your craft. Sometimes altogether, while others, you are stuck with all of the “bad” ideas and none of the good ones...

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Taking Grammar Personally

Category: Content & WritingEducationFeaturedwriting Comments: No comments

grammar lessons cartoonWhen I was a copy editor in college, I learned a lot of lessons publically. My first day in the seat of head copy lady, the university president’s name was spelled three different ways. Three. It was my first experience running a team, and I assumed that writers, let alone copy editors, had done their jobs. By the end of my 2 am shift, I wasn’t checking much for spelling so much as I was writing headlines and making sure stories weren’t cut off mid-sentence. This ignorance on my part led to several emails, public jokes, and a level of embarrassment that, seven years later, I’m still not quite past. I should have known better.

That, of course, was the worst mistake, but there were plenty of others. Like the time we printed “remberance” in a headline...

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New Technology Advertising on Old Media

Category: advertisingContent & Writing Comments: No comments

Apps Advertising on RadioDuring the drive home from Fort Worth Tuesday night, we came to a complete stop on I-30. Some police vehicles were blocking the road, which had already been trimmed to one lane for construction. As we sat for 10 minutes, I flipped through the radio presets in search of some entertainment. The most interesting thing I heard was an advertisement.

I listen to the radio a lot now. My Pontiac Vibe doesn’t have a jack connection for my phone, so terrestrial broadcasts are my only option during trips around the city. I hear plenty of ridiculous ads and readers for local law firms and payday loan companies (imagine this but on the radio). The advertisement I heard on Tuesday didn’t stick out because of an over-the-top gimmick though.

It was an ad for Lyft, the ride-sharing service...

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