In its latest bid to take over the (consumer) world, Amazon is slated to offer private label groceries. The retail monolith already sells home essentials like toilet paper, so adding food could be seen as the next step toward biological vertical integration. Selling in-house groceries might mean a tricky adjustment in product standards and shipping. However, the value of the Amazon brand doesn’t come from the quality of its inventory, but the quality of the buying experience. Customer service is Amazon’s product, and it’s a good one.
Sure, #PrimeDay will always feature prominently in the Seattle retailer’s blooper reel, but the good experiences have far outperformed the bad for me personally. In fact, it’s not even close. The disparity looks like a Cavaliers-Raptors box score...Read More