Category Et cetera

The Power of Sitcoms: Everyday Terms From Seinfeld

Category: Content & WritingEt ceteraFeatured Comments: No comments

1035x888-seinfeld1800-1404318388If you were anywhere near a remote in the 90s, chances are you happened upon Seinfeld. The situation comedy staring its namesake, Jerry Seinfeld, and a slew of other iconic actors. All of whom are known almost exclusively as their famous characters from the show. But faces and mannerisms aren’t the only things NBC’s creation brought us, in fact, when considering all of the sayings, phrases, and pop culture references, they’re well down the list of Seinfeld legacy.

This continued attention is a tribute to great writing, an incredible fan base, as well as a show that was able to make it – and gain incredible rankings – for a decade-worth of seasons. A pretty impressive feat, especially considering it’s terms are still usable (and recognized) today, 20-some years after the fact...

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Naming Your Business: When to Avoid Trends

Category: BusinessEt ceteraFeaturedMarketing Comments: No comments

saveri-future-trendsIn today’s culture, it’s almost nothing to coin a brand. To found an idea for a company where you have all the logistics worked out. Actually taking those steps to move forward is another story, however. But that doesn’t stop thousands of folks from thinking up ideas on a daily basis. Some might even have multiple ideas stocked away, just waiting for the right time to strike out and bring their ideas to life.

In either scenario, it’s time to talk about business names. How people are picking increasingly trendy names for their companies – whether in fruition or beginning planning stages. Names that incorporate “ility,” “ly,” “ology,” etc. Where spaces don’t exist and punctuation is weird and confusing...

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Facebook Friendship: An Argument for Holding On

Category: Et ceteraFeaturedsocial mediaTechnology Comments: 3 comments

Screen-shot-2013-01-24-at-16.44.54A few weeks ago, Danny wrote this blog about wishing Facebook friends happy birthday. How, if you’re not willing to do it, you shouldn’t be “friends” with them at all. But mostly you should be willing to do it. And today, you’re in for a real treat. Because I’m about to write out all the reasons he is wrong.

First off, Facebook friendship shouldn’t come with an obligation. It’s online, impersonal, and has seriously changed the way we view someone as a “friend.” Unfortunately, Zuckerberg didn’t have the foresight to call the connections “acquaintances” and now we’re stuck with the term. (Though, in all likelihood, he probably thought we would actually be friends with the people we associate with online, leaving his intentions intact – he just underestimated his own reach.)

Anyway, even if...

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Social Media Early Announcers: They Must Be Stopped

Category: Et ceteraFeaturedsocial media Comments: No comments

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There are times in life when you go through big or exciting events. Like getting engaged or announcing the birth of your new child. Or when your daughter gets engaged or announces the birth your new grandchild. There are milestone anniversaries, job promotions, retirements – a never-ending list of big days to celebrate. And sometimes – depending on personal preference – that means letting everyone know on social media. Where you tell the world what you’ve been up to, like the layman’s version of a press release.

Only there are almost always those who beat you to it.

Someone’s great aunt or that girl from high school who you don’t talk to anymore, who comments on your wall. (Or tweets or photo tags you on Instagram.) BEFORE YOU’VE HAD THE CHANCE TO TELL EVERYONE YOURSELF...

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Are Facebook Events Binding?

Category: Et ceteraFeaturedTechnology Comments: No comments

facebook invite everybodyWe’ve long-since passed into a time where “Facebook invites” are a thing. And often more received than formal, in-the-mail invitations. They’re easier, faster, and allow access to all of your friends without looking up their address. Even better when you have acquaintances who frequently move.

But with generational gaps and a growing social norm where it’s ok to cancel on anything – at any time, this calls the whole Facebook invite to question. What’s formal? What’s required? And how are we to act when our only interaction toward an event is done online?

The Death of the Formal Invite

We get it, sending out paper invites is a pain. And kind of expensive. It makes perfect sense why folks only save it for big events anymore. No complains there...

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