By Kelsey Jones
If you know where to look, there are several opportunities that allow businesses to combine their online and offline marketing campaigns. Any piece of business material can be used as an additional marketing opportunity. Below are some of the common places to increase business awareness in materials that are used every day.
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By Kelsey Jones
Inspiration is all around on the internet, which offers a variety of blogs and websites that share custom printing ideas and artwork. If you or your business is placing a custom online printing order, it will definitely pay off to scour the internet for examples and inspiration. Looking at photos of what others have done will be a starting point to create an original design. It is important to note that businesses shouldn’t copy others’ work; but most people are happy to share resources and inspiration as long as their work is always attributed to them and a business isn’t copying their ideas. No one likes to have their ideas duplicated without receiving compensation or attribution for their work. If a business does want to use an artist’s work, it is best to contact them first.
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Within the past few decades, social media has not only made its debut into the world of Hollywood, but became an A-list star. What started out as a simple mention or quick email has now turned into the subject for entire films. Nowadays it’s the norm for films to feature actors with giant-screened phones that can instantly reach hundreds of followers. Characters check their emails and online profiles where home phones and mailboxes were once checked. Where social media was once the unnamed, unrecognizable actress serving coffee, social media’s big screen appearance now more closely resembles a cameo by Jennifer Aniston or Ellen DeGenerous – recognized and noticed by all.
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By Kelsey Jones
Many people ask me how I got “famous” on the internet. It reminds me that fame is all relative, because I only have about 1,900 twitter followers and just because my name shows up on Google Search, it definitely doesn’t mean I’m a big deal when it comes to all other internet marketers out there. But to others who only get on the internet to check email and go on Facebook, I can see how they view me as an internet celebrity. After all, I make my entire living off of internet marketing for clients.
When a new marketer or writer wants to know how to get noticed online, whether it be their blog, content, ideas, or just their persona—I always tell them one thing—Keep Having Amazing Ideas. While this seems simple initially, the desire and drive it takes to make everything you put online unique and interesting is certainly a hard task. But there are several internet marketing geniuses out there (like Jason Falls and Chris Brogan) that prove it can be done.
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Throughout my years with a Facebook profile, I have seen it be used for many things. I’ve seen business pages achieve great success with many followers. I’ve seen college students sell their unwanted textbooks or furniture. And I’ve seen it used as a stockpile of photos, where users of all ages upload photos and tag any captured friends as soon as their internet connection is found. Are one of these tactics more acceptable or more widely used than another? Not necessarily. Facebook and other social media sites were meant to connect people, which all of these examples do. However, with the ever-spanning access to profiles and increased exposure, that also means that any decisions made via social media are likely to be permanent ones.
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