Category: Et cetera

Mar 15

Internet Marketing Webinars: Staying On Top of Current Trends

By Kaila Strong

An alarming rate of change occurs in the world of internet marketing. That’s why, as marketers, its important to stay on top of the changing trends in our industry. One way I stay aware is by attending webinars in addition to reading industry blogs, signing up for Smart Brief newsletter e-mails for the industry, checking out handy infographics on a regular basis (like “35 Great Social Media Infographics), and following industry experts on Twitter to hear their daily words of advice.

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Mar 12

GIVEAWAY: Invites to Shelfster, an Online, Desktop Storage and Sharing Tool

UPDATE: Invites are still available! Contact me for one if you haven’t already- Kelsey

I recently got a few beta invitations to share to join Shelfster, a free online sharing and storage service. You can drag and drop  text, photos, and documents from your desktop to your Shelfster account online. Additionally, you can also store IM conversations, emails, images, and websites from your internet browser to your account. In addition, you can also create and share new content, like recipes, story ideas, and guest lists.

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Mar 02

Weekly Link Round-Up March 2, 2010

The web’s best stories on SEM, Social Media, and more, for the first week in March.

Build your integrated marketing team
Engaging a web partner- before the “I Do’s”
Microsoft and Yahoo deal cleared
Carnival, Travelocity say SEO and social media behind traffic surge
SEO recommendations don’t implement themselves!
5 ways to maximize social media marketing productivity in the workplace
Do’s and dont’s of social media marketing
Time for companies to embrace social media marketing

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Feb 12

Finding Useful Information on Article Marketing Sites

EZineArticles.com, as well as other article marketing websites, can be a great resource for anyone that is wanting to grab some content or great story ideas. You can re-post the content on your page if it includes the user’s bio at the bottom (however, this isn’t recommended, as it counts as duplicate content). Article marketing sites consist of free articles that people use for linkbuilding purposes. By including their own website link in the bio portion of the article, they get exposure while reinforcing their expertise in a certain area or industry.

Not surprisingly, a lot of articles on EZineArticles and other article marketing sites are simply keyword-riddled drivel that barely makes sense. However, if you take a closer look, a lot of the content is actually well-written, useful, and informative. To find these quality articles, do a search or look in the applicable section. You’ll find that the most useful articles have a longer word count (300-500 words), don’t include links or free offers in the article, and have unique and catchy titles (like the first example article below).

I’ve included a few quick links to a small sample of articles I feel can really contribute to the discussion on social media, the internet, and search engine marketing (SEM).
Is It Anti-Social Media for the New York Times to Charge Online Subscribers?
How to Use Social Media to Improve Your Rankings
AdWords Mistakes You Should Avoid at All Costs
Why You Should Care When Someone Tweets About His Lunch

If you are facing writer’s block when trying to write entries for your own blog or website, these articles can certainly get the juices flowing.

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Feb 02

Weekly Link Round-Up Feb 1

Internet Marketing Services Set For Growth as Global Search Grows: http://www.clickthrough-marketing.com/Internet-marketing-services-set-for-growth-as-global-search-grows-46/19577785/

Fan, Friends, Connected with Ochocinco: http://sports.espn.go.com/nfl/news/story?id=4868696

Netvibes, new aggregator: http://www.netvibes.com

20+ Reasons Why You Need to Start Guestblogging: http://myblogguest.com/blog/20-reasons-why-you-need-to-start-guest-blogging/

How to Identify New Trends & Generate Easy Traffic: http://www.acronym.com/keyworddriven/how-to-identify-new-trends-and-generate-easy-traffic.html

From TSR Archives:

Comparing the Usability of Google Chrome Vs. iPad: http://thesocialrobot.com/2010/01/comparing-the-usability-of-googles-chrome-os-versus-apples-ipad/

Creating a Niche for Mobile Internet and Social Networking: http://thesocialrobot.com/2009/12/creating-a-niche-for-mobile-internet-and-social-networking/

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