Category: Featured

Oct 27

Using Pinterest for Business Marketing

By Kelsey Jones

pinterest thumb1 Using Pinterest for Business MarketingIf my last post was an indication, I am obsessed with Pinterest. It is a great way to relax while watching TV and it also is a great way to get ideas for home decorating, parties, and new recipes. Pinterest launched in March 2010 and has recently been valued at $200 million (as of August 2011).

A Brief Overview

As explained before, Pinterest is a social-sharing site where users can “pin” images and videos to boards, which are separated into categories. The visual appeal of Pinterest is what makes it so addicting (to me, at least). Users can also connect their Pinterest account with Facebook and Twitter in order to start following their Twitter and Facebook friends on Pinterest. When you follow someone on Pinterest, it is similar to following them on Twitter—when you log in, you are shown the latest pins from people who you have followed:

pinterest screenshot thumb Using Pinterest for Business Marketing

Screenshot of my Pinterest.com view when I log in.

( Read more )

8
comments

Posted in Business, Et cetera, Featured, Freelance & Design, Marketing, social media

Mar 30

Why QR Codes Aren’t Being Used Correctly

qr codes 283x300 Why QR Codes Aren’t Being Used CorrectlyQR codes as they are most commonly called, were initially created by a subsidiary of Toyota in Japan in 1994, Denso-Wave. The QR codes helped track the status of parts that were being shipped. 

These barcodes are big in Japan and South Korea and are just now gaining steam in the United States. However, I believe that marketing campaigns have taken the QR code hostage and are now abusing it. Here are the main qualms about using QR codes in marketing campaigns:
( Read more )

8
comments

Posted in advertising, Featured

Dec 30

10 Best Print Magazines for Marketers

By James Adams

As a marketing professional, you realise that the trends in marketing are changing daily. Marketing is a constantly evolving, organic, field that requires professionals to stay up to date on trends and successes. If you are looking for information to help you stay up to date, then these 10 best print magazines for marketers will be of significant help to you. Whether you specialise in internet marketing, direct mail marketing, targeted marketing that combines many different techniques, you will see that your campaigns begin to perform better once you start staying in touch with the latest research and results from the marketing world.

( Read more )

4
comments

Posted in Featured, guest post, Reading List

Sep 02

Three ‘Facebook Places’ Tips for Businesses

facebook places Three Facebook Places Tips for BusinessesNo, that wasn’t a typo. There’s actually a thing called ‘Facebook Places’. It’s the latest and greatest feature from the giant social networking site. ‘Places’ is an application that is targeted at those with web-enabled phones. Similar to the Google Maps Profile & Foursquare, it is a way to virally share where someone is physically located.

( Read more )

1
comments

Posted in Featured, social media

Aug 25

Beyond Groupon: Localized Deal Sites

If you’re like thousands of Americans, you’ve discovered the magic of Groupon– when Groupon held a 50% in GAP stores last week nationwide, they sold hundreds of thousands of them, crashing the system and causing some users troubles when they tried to purchase the deal. Groupon works by only making each daily deal effective once a certain number of people purchase the deal. Due to the popularity of the site, most of the deals do get “tipped”, allowing them to be active.

( Read more )

7
comments

Posted in Featured, social media

« Older Entries