Category: Freelance & Design

Feb 09

How to Create a Website Content Development Plan

Guest Post by Sara Lancaster

hands keyboard thumb How to Create a Website Content Development PlanYou’re a web developer, not a website content writer. Sure, you could probably hammer out a few lines of text or pages of content if you had to, but you don’t want to. It’s not your expertise.

You get that, but getting your clients to understand that is a whole other story. As a web designer and/or web developer you have a few ways to overcome this obstacle.

  1. Suck it up and write the content yourself.
  2. Ask the client to write the content.
  3. Create a website content development plan with your client at the get-go and outsource the writing to a content writer you trust.

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Dec 13

B-Sides: I’m Kind of a Mac

by Bethaney Wallace

About two months ago, I went from slowly tipping my toes into the edges of a pool to jumping in – a full on giant-splashing cannon ball. I got an iPhone. A few B-sides posts ago I shared how I finally purchased a Mac, that after years of being cheap and angry, I wrote the big check and started closing Word tabs from the left. Now, just a few months later, I bought my second Apple product and became a card-carrying member.

3096661724 bf62eafd11 300x225 B Sides: Im Kind of a MacIt wasn’t some revelation that made me betray my former PC ways. I was never for either side – Macs and PCs just floated through my life idly and unaware. I was just too cheap to justify buying Apple products. But, once electronics became my livelihood (I spend roughly 7 hours a day on the computer), I gave Macs a second look.

Then, once it was time to give up my two-year stint with a phone that had clicking buttons and no internet access, buying a phone of the same brand just made sense. Rather than having to mix and match PC brands or products, I ordered my iPhone knowing it was not only compatible with my constant sidekick (my MacBook Pro), but that they were made for each other. They automatically sync. My iTunes (both music and work-related apps) takes care of itself. The chargers don’t have to be checked for compatibility. And in an extremely petty comparison, their cords are color-coded for easy locating.

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Oct 27

Using Pinterest for Business Marketing

By Kelsey Jones

pinterest thumb1 Using Pinterest for Business MarketingIf my last post was an indication, I am obsessed with Pinterest. It is a great way to relax while watching TV and it also is a great way to get ideas for home decorating, parties, and new recipes. Pinterest launched in March 2010 and has recently been valued at $200 million (as of August 2011).

A Brief Overview

As explained before, Pinterest is a social-sharing site where users can “pin” images and videos to boards, which are separated into categories. The visual appeal of Pinterest is what makes it so addicting (to me, at least). Users can also connect their Pinterest account with Facebook and Twitter in order to start following their Twitter and Facebook friends on Pinterest. When you follow someone on Pinterest, it is similar to following them on Twitter—when you log in, you are shown the latest pins from people who you have followed:

pinterest screenshot thumb Using Pinterest for Business Marketing

Screenshot of my Pinterest.com view when I log in.

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Oct 14

Gathering Custom Printing Inspiration Online

By Kelsey Jones

Inspiration is all around on the internet, which offers a variety of blogs and websites that share custom printing ideas and artwork. If you or your business is placing a custom online printing order, it will definitely pay off to scour the internet for examples and inspiration. Looking at photos of what others have done will be a starting point to create an original design. It is important to note that businesses shouldn’t copy others’ work; but most people are happy to share resources and inspiration as long as their work is always attributed to them and a business isn’t copying their ideas. No one likes to have their ideas duplicated without receiving compensation or attribution for their work. If a business does want to use an artist’s work, it is best to contact them first.

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Sep 22

5 Recommended Productivity Tools For Social Media & Online Marketers

By Kelsey Jones

Because most social media or online marketers like myself or Bethaney use the internet 8-15 hours a day, I thought I’d share some of the tools I use regularly to stay productive, even when the internet doesn’t want me too. (Replace ‘research paper’ with ‘work’ in the following cartoon)

rsz internet productivity 5 Recommended Productivity Tools For Social Media & Online Marketers

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