Crowdsourcing is a revolutionary tool for indie producers that allows anyone to pledge any amount of money to an online campaign. If the campaign’s goal is met, the producer has funding at their disposal to create the project. They can access resources for short films and inventions like never before. The atmosphere is ripe for innovation, and yet, it is interesting to note a change that has stirred in the crowdfunding marketplace.
Major companies are now using these tools for their own projects. GE recently launched a campaign to support “the biggest innovation in ice in nearly twenty-five years.” Within hours of going online, its project, “Opal,” had already raised $300,000.
The idea of major corporations using crowdfunding has roots in the 2013 Veronica Mars Kickstarter...Read More