Category Marketing

Inertia and Apathy in Your Technological Life

Category: advertisingMarketingMobile Comments: No comments

Phone ApathyWatching a movie ranked as one of grade school’s great pleasures. On special occasions the teacher would pop in a VHS, turn off the lights, and allow you to just chill out for 30 minutes. For my generation, no video title stoked a more immediate reaction than Bill Nye the Science Guy. The television personality was Beyoncé in terms of universal likability. His explorations of matter, electricity, and digestion were flavorful delicacies during the malaise of a watered-down school day.

More so than any single concept from Bill’s informative episodes, the theme song sticks with those who watched the show. During the 30-second warm up, and amidst the sick electric guitar riffs, there is moment where an almost-robotic woman’s voice says the phrase “inertia is a property of matter...

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What’s With the Insulting Opt-Out Messages?

Category: advertisingBusinessFeaturedMarketing Comments: No comments

Screen Shot 2016-03-07 at 10.48.14 AMThese days, it seems like every website has some type of email alert, and they want you to sign up – for something or other – as soon as you visit their site. So much so, that they bombard you with a pop-up, then insult you if you don’t agree to their interruption. A lose-lose when visiting any forceful website.

In general, I’m anti-pop up, an unpopular vote in the marketing world. I don’t see pop-ups as a way to gain followers; I see it as a way to irk potential ones. How many times have you been on a website, had no idea how to find their newsletter signup, and said, “Thank goodness for this pop up widget!” As if, without it, you wouldn’t have known where to go – that has probably never happened. Maybe you did sign up from the reminder; we’re not saying pop-ups never work...

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The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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Buy an Apple, Just Hope it Doesn’t Break

Category: AppleMarketingMobile Comments: One comment

blue imacI had an iMac with the blue shell on the outside.

After serving as the family computer for a number of years, I was allowed to house this machine on my personal desk. It ran slowly, taking eight minutes on average to boot up. It could browse the Internet, sort of. It didn’t feature a true word processor, but TextEdit allowed me to get by. Ultimately, at age 11, it was awesome to have my own computer.

My parents had moved on to the iMac model with a circular base and flexible arm attached to the screen. After that it would be a G5 tower, and then a new iMac. My dad runs a monitor hooked to an old macbook in the upstairs office. I’m typing this post on an iMac...

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We’re Over Pop-Up Ads, What’s Next, Marketing Teams?

Category: BusinessContent & WritingFeaturedMarketing Comments: 2 comments

NoPopUpsWith more and more users logging online to do their research, entertainment, etc., it’s no surprise that the Internet is also where marketing efforts are focused. Entire teams are devoted to getting more folks to a company’s webpage. With users already online, it’s a lateral move. But one that’s encouraged through any number of efforts. Including banner ads, pay-per-click ads, social media profiles, and more. But lately, it also means pop-up ads. Where sounds and photos – sometimes even entire videos – jump onto our screen without our permission. It’s a move that obstructs whatever we were trying to do, and essentially forces us to pay attention to a brand. That is, until the pre-determined time is over and the ad once again falls to the background.

But here’s the thing, marketing team...

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