By James Adams
Google the term “search engine optimization”, or SEO, and in 1/3 of a second you’ll have about 36 million results! Needless to say, all of that information can be a bit overwhelming. So where should you start? A good way to dig into the world of SEO is simply this: Find keywords that are currently popular, and then build some content around them. Here’s a brief look at six tools that will help you to do just that.
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There are several common words that many search engine crawlers overlook when indexing web content. These words are skipped to save disk space and to increase loading speed. Try to avoid these words in meta tag creation.
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By Eric Rea
Google prides itself on finding the most relevant websites to place at the top of its results based on several factors. While search engine optimization is a continuous process, there are some relatively easy things that can be done to help any site to get better rankings. Many who have done the following simple tasks have noticed that these have helped them to rank higher on Google.
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For the large majority of people who regularly use the internet, Google is their go-to search engine. However, while Google currently holds the majority of the search traffic (a little over 50%), there are still 3 other major players in the Search Engine market that should be considered when implementing a search campaign, depending on the target market and demographic.
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Occasionally some search engines and services like Social Mention that retrieve user contribution to online content in blogs and on social networks don’t catch many of the posts that are happening on message boards. Message boards (commonly also called forums) are a popular place for customers to vent their frustration with a company and its products. Therefore, it definitely shouldn’t be overlooked.
In order to quickly monitor message boards, check out BoardTracker. It is a free site that allows you to input a phrase or company name and returns results found on many message boards. While this won’t catch all message board posts containing this particular phrase or company name, it is a great free resource.
Other free sites that allow you to see what people are saying about you or your organization online, you can also check out Social Mention and BlogPulse.
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