By Eric Rea
Google prides itself on finding the most relevant websites to place at the top of its results based on several factors. While search engine optimization is a continuous process, there are some relatively easy things that can be done to help any site to get better rankings. Many who have done the following simple tasks have noticed that these have helped them to rank higher on Google.
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For the large majority of people who regularly use the internet, Google is their go-to search engine. However, while Google currently holds the majority of the search traffic (a little over 50%), there are still 3 other major players in the Search Engine market that should be considered when implementing a search campaign, depending on the target market and demographic.
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Occasionally some search engines and services like Social Mention that retrieve user contribution to online content in blogs and on social networks don’t catch many of the posts that are happening on message boards. Message boards (commonly also called forums) are a popular place for customers to vent their frustration with a company and its products. Therefore, it definitely shouldn’t be overlooked.
In order to quickly monitor message boards, check out BoardTracker. It is a free site that allows you to input a phrase or company name and returns results found on many message boards. While this won’t catch all message board posts containing this particular phrase or company name, it is a great free resource.
Other free sites that allow you to see what people are saying about you or your organization online, you can also check out Social Mention and BlogPulse.
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Co-founders and siblings Vineet, Monica, and Anuj Agarwal has released his real-time image search engine to the public: NachoFoto. It was released yesterday and provides search results of images in real-time, similar to Google News articles and Twitter results. NachoFoto is a great resource, especially when it comes to image searches related to living persons or current events. NachoFoto searches for the terms “Masters” or “Paris Hilton” bring up images that have been uploaded online as little as a few hours previously.
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After coming across Jaspal’s brilliant blog post, How To Add Digg, Stumble, Twitter Share Buttons On Your WordPress Blog, I tried to add the buttons using the method he explained to The Social Robot. However, I decided that I didn’t really know how to host the javascript images that Jaspal suggests and I wanted to have Twitter, Sphinn, and Facebook buttons instead of Digg and StumbleUpon because my blog is mostly about social media and search engine marketing.
So, after several tries, I modified the code using javascript that is already hosted as sites like TweetMeme and Sphinn. That way you can just pop in the code and you’re ready to go!
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