By James Adams

Google the term “search engine optimization”, or SEO, and in 1/3 of a second you’ll have about 36 million results! Needless to say, all of that information can be a bit overwhelming. So where should you start? A good way to dig into the world of SEO is simply this: Find keywords that are currently popular, and then build some content around them. Here’s a brief look at six tools that will help you to do just that.

There are several common words that many search engine crawlers overlook when indexing web content. These words are skipped to save disk space and to increase loading speed. Try to avoid these words in meta tag creation.

By Eric Rea

Google prides itself on finding the most relevant websites to place at the top of its results based on several factors. While search engine optimization is a continuous process, there are some relatively easy things that can be done to help any site to get better rankings. Many who have done the following simple tasks have noticed that these have helped them to rank higher on Google.

By Steve Lazuka

If you’ve been in this industry long enough then you’ll agree that some content marketing strategies fall flat on their face. Either the initial idea wasn’t creative or unique enough, maybe it wasn’t promoted properly, or maybe the stars just weren’t aligned. In my experience, however, it seems that the most often underutilized part of content marketing is using social media effectively during the promotional period after a content piece goes live.

By Brandon Rhodes

As more and more of the population begins to move online, harnessing traffic over the internet has become an essential component of a successful business model. Many large companies are now seeking out the services of digital marketing agencies, but the technical and financial barriers-to-entry are still too steep for many smaller businesses, who are already devoting a great deal of their time and energy maintaining their website. So, what should a small business owner, or any other do-it-yourself internet marketeer do? Read on to discover the steps you should take, and the mindset you should have to enter into the self-serve online marketing game.