Category SEO

Social Media and SEO Teams Join Forces for Awesome Content

Category: BusinessContent & WritingEducationFeaturedSEO Comments: No comments

If you aren’t utilizing SEO with your social media or vice versa, you are falling behind in the world of online content. And when I say falling behind, you are actually miles behind! With the ever increasing trend of people getting on board with different social media platforms and sharing information, it is important that social media and SEO teams are working together. In order to create “share-worthy” content. Share worthy content can be based on a number of factors:

  • Seasonal trends
  • Changes in your current market
  • Demographic factors
  • Society
  • Search traffic – duh!

Google Trends is a great way to find out what is popular at the moment; it shows the very terms people have been searching for...

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How to Make Your Content Marketing Strategy Customer-Centric

Category: KelseyMarketingSearch EnginesSEOsocial media Comments: No comments

How to Make Your Content Marketing Strategy Customer-CentricIt’s 2013. Plenty of companies are using different types of marketing strategies to reach out to potential customers. Content marketing is one of them, and this method involves the creation and distribution of written material to appeal to a target audience. Perhaps the central question that all marketing aficionados want to know though, is how can these strategies become more customer-centric? Here’s what you should know:

Speak to the Audience

In formal writing, many people use the third person. Terms such as “their,” “he” and “she” are not uncommon to this style. However, these words feel impersonal when you’re trying to speak to customers. Instead of utilizing this formal style of speaking, switch over to the second person – you...

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Throwback Thursday: How To Find Hidden SEO Opportunities On Twitter

Category: FeaturedKelseySEOsocial mediaThrowback Thursday Comments: No comments

For this week’s blog post, I thought I’d feature a throwback post I wrote for Search Engine Land on ways to SEO your Twitter profile. Here’s one of the “hidden” SEO opportunities on Twitter from my column and you can read the entire post here: How To Find Hidden SEO Opportunities On Twitter

The SEO’d Twitter Profile

The profile is the starting point to any successful profile. Incorporate as many keywords as possible, because when a Twitter profile shows up in search results, Google will sometimes use the bio portion of the profile for the description. Utilize the best keywords available by creating a list of specialties or services.

bloomberg twitter bio

As you can see from Mayor Bloomberg’s bio, he lists his main interests and job responsibilities and makes himself easy to find...

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The Top 5 SEO Tips from Google

Category: guest postSearch EnginesSEO Comments: 2 comments

Guest Post by Claudia Somerfield

SEO-tips-from-googleYou can see lots of evolution taking place in SEO techniques. If you do not keep abreast with the SEO updates surfacing frequently, your site would lag behind in terms of ranking over search engines. To have a consistent ranking of your website or blog over Google and other search engines, adapting these SEO updates are a must. Among the various sources of updates, the best resource for SEO updates can be none other than Google. The reasons are obvious; Google is a giant in search market and can be the best source to guide in SEO techniques. The below mentioned is the top five SEO tips from the source of Google itself.

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How to Find Blogs That Allow DoFollow Comments

Category: Search EnginesSEO Comments: 24 comments

Guest Post by Claudia Somerfield

Search engine optimization (SEO) plays a great role in internet marketing. It includes various tools like blog posting, commenting, tagging, bookmarking, blog submissions, content writing, press releases, and more. The SEO experts work on both off-page optimization and on-page optimization techniques to help the client website appear in first page of the search engines. The search engines (Google, Yahoo, MSN, and Firefox) acts as a fast crawling machine. Posting regular blogs to a low or nil traffic website, will attract the search engines to crawl and to consider the blog in its ranking parameters.

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