By Steve Lazuka
If you’ve been in this industry long enough then you’ll agree that some content marketing strategies fall flat on their face. Either the initial idea wasn’t creative or unique enough, maybe it wasn’t promoted properly, or maybe the stars just weren’t aligned. In my experience, however, it seems that the most often underutilized part of content marketing is using social media effectively during the promotional period after a content piece goes live.
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By Brandon Rhodes
As more and more of the population begins to move online, harnessing traffic over the internet has become an essential component of a successful business model. Many large companies are now seeking out the services of digital marketing agencies, but the technical and financial barriers-to-entry are still too steep for many smaller businesses, who are already devoting a great deal of their time and energy maintaining their website. So, what should a small business owner, or any other do-it-yourself internet marketeer do? Read on to discover the steps you should take, and the mindset you should have to enter into the self-serve online marketing game.
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Many in-house and agency search marketers use UTM (Urchin Tracking Module) tags to sort and filter their Google Analytics results for their website traffic. UTM tags are added to the end of a link and are usually formatted like this:http://www.example.com?utm_source=Value&utm_medium=Value&utm_campaign=Value
The UTM source can be something like ‘socialmedia’ or ‘ppc’ and the medium could be ‘twitter’ or ‘adwords’.
However, here’s where UTM tags pose a risk in modifying analytics data- for the majority of internet users, the ‘stuff’ that comes after a question mark in a link is meaningless. They assume that it is just part of the link, not that it is necessarily tracking where they got it from (this is especially true if acronyms are used instead of words like ‘twitter’).
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Guest Post by Eric Rea of OrangeSoda
Once you have an online store for your vitamin company, your next job is to market your products. You need to reach the people who need solutions to their health issues. To do that, you have to find out what people are looking for. SEO or search engine optimization has long term benefits for vitamin companies and is usually much less expensive and more trackable than traditional advertising.
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By Eric Brantner
During my career as a copywriter, I’ve spent hours upon hours reading about the art of SEO copywriting. I’ve read blog posts, books, magazine articles…you name it. And while I’ve learned a lot from all this reading, I’ve also realized there’s a lot of BS floating around out there.
Today, I want to talk about the most common SEO copywriting myths that get spread about. I want to show you why these are myths and dispel them so that you never buy into them again.
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