Category SMX East

How to Create a Great LinkedIn Bio

Category: BusinessFeaturedKelseySMX Eastsocial media Comments: 2 comments

Enjoy this guest post by Kerry Butters while we are at SMX East!

As many of you will already know, LinkedIn is the choice of professionals when it comes to social networking. Whilst Facebook and Twitter are a great marketing tool, LinkedIn is a professional networking tool where you can find like-minded people within your industry, as well as search for jobs and connections which are valuable to your working life.

With around 150 million users, the demographics on LinkedIn are very different to the ones you will see on other social media sites and is predominantly used by males between the ages of 25 and 57 years, although this is something that is changing.

What isn’t changing though, is the ethos of the site and so if you really want your profile to make a professional impact, then it’s worth spending some time on your bio. This will ensure that you show up in search results and you can really use the site as a platform for showcasing your professional interests.

Read More

15% Off SMX East 2012 Passes

Category: BloggingBusinessContent & WritingEducationFeaturedKelseySMX East Comments: No comments


By Kelsey Jones

Bethaney and I are attending Search Marketing Expo (SMX) East in New York City in October and we couldn’t be more excited. Bethaney is a volunteer moderator in one of the rooms on the first day of the conference and I am speaking on the content clinic panel on the last day. SMX is hosted by Third Door Media, the company that runs Search Engine Land and Marketing Land.

We both haven’t been to NYC for a while so we are super excited to go on this trip.

We would like to invite you to take in all SMX East has to offer by giving you 15% off an All Access Pass, as a guest of The Social Robot. Just enter the code smxspeaker15 (case sensitive) in the Partner Code box when registering at and the discount will be applied.

Keep in mind – ...

Read More