Enjoy this guest post by Kerry Butters while we are at SMX East!
As many of you will already know, LinkedIn is the choice of professionals when it comes to social networking. Whilst Facebook and Twitter are a great marketing tool, LinkedIn is a professional networking tool where you can find like-minded people within your industry, as well as search for jobs and connections which are valuable to your working life.
With around 150 million users, the demographics on LinkedIn are very different to the ones you will see on other social media sites and is predominantly used by males between the ages of 25 and 57 years, although this is something that is changing.
What isn’t changing though, is the ethos of the site and so if you really want your profile to make a professional impact, then it’s worth spending some time on your bio. This will ensure that you show up in search results and you can really use the site as a platform for showcasing your professional interests.Read More