Category: social media

Nov 03

How to Tweak Your Internet Marketing Efforts for the Holidays

By Kelsey Jones

In Wal-Mart yesterday, they were already playing Christmas music. While I personally oppose Christmas music playing outside of November 25th-January 1, this is a great example of how merchants and businesses are already gearing up for the bustling Holiday season. Many started setting out their Christmas-themed merchandise in the beginning of October. This may be a little excessive, but any business should at least begin entertaining the thought of holiday marketing strategy starting in September or October (or even earlier, if you need to get items like custom gift cards printed or produced). The following are some of the ways that businesses can begin tweaking their existing marketing and advertising to promote their holiday offers and products without going overboard.

houston christmas party santa thumb How to Tweak Your Internet Marketing Efforts for the Holidays

Squeeze Pages

Squeeze pages are basically miniature websites that specifically promote one campaign or product. They usually tie into a postal or electronic mailing campaign. However, they could also be used to specifically promote a temporary holiday campaign. Squeeze pages that are sub domains of a business’ main website may be able to help the website with its overall SEO. Squeeze pages can have a unique domain that simply automatically re-directs to a subdomain. They are an easy way to promote a specific holiday, product, or sale without putting it all over the main website. This makes it much easier to take down after the sale is over.

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Oct 31

The Most Spooky Source of Information Yet: The Internet

by Bethaney Wallace

5144858705 63887e8953 300x225 The Most Spooky Source of Information Yet: The InternetIn honor of Halloween, I thought it would be appropriate to focus on the spooky, the quirky, and possibly even the mad: people’s social media accounts. Whether revealing or off the wall, a person’s social media accounts are a reflection of their personality, and more importantly, their ability to filter their thoughts. However, even Halloween, a day of complete identity relief can’t make up for a certain category of social media sharing, where users post their thoughts and feelings every day, all day.

Anyone who has ever gotten bombarded with Facebook notifications knows the type of people I’m referring to. Their statuses tell just what they’re doing and when they’re going to do it – as if they are providing their stalker with a Staples easy button. They send you constant invites to play any-type-of-noun-ville and upload pictures on a hourly basis. And for these over-sharers, one social media site simply isn’t enough; Twitter, MySpace, YouTube all get constant attention as well. It is for this same reason I have de-friended many on my own accounts; it’s not that I don’t want to be their “friend” it’s that the constant updates are more than I can check, hiding any truly important updates. (I’ll use the word “important” here loosely since we’re talking about Facebook statuses.)

However, with the popularity of celebrity Twitter accounts, the terrifying ability to share has grown to a larger level. It’s no longer high school girls posting angry tweets about their lives, it’s adults. Many a celebrity has been found posting heated information, then receiving a whirlwind of backlash once their thoughts were spread via the internet. In recent months, Roger Ebert, Chris Rock, and Katy Perry have all posted controversial tweets, which were later either recanted or at the very least, clarified.

So what can be learned from all of these haste-induced tweets? Should celebrities be more careful about what they post to the internet? Absolutely. After all, what can be recanted can never be erased. But, the public should also realize their posts are just as permanent. When it comes to social media, nothing offers a quicker, easier way to spread information, but with this ability also comes the ability to overshare and spread false words.

 

Do you have a social media account who cried “Wolf”?

There are websites and social media profiles dedicated entirely to providing sarcastic and false information. (A few of my favorites are The Onion and @FakeAPStylebook.) But for the rest of us, especially celebrities, we don’t have the luxury of sharing without consequence. Are you constantly posting about being angry? Your online friends will soon question your authenticity. Even overly happy posts won’t be taken seriously after time. One too many this-is-the-best-day-ever tweets and followers will roll their eyes and question the tweeter’s motives.

So the next time you login, remember that with internet access comes power. The power to say what’s exactly on your mind, or the power to act like an adult. Sharing every single rant may make you feel better in the moments just after you were served an overcooked burger or snubbed by a department store employee, but constant sharing, or schedule posting will only alienate your followers. Put your metaphorical social media filter on “high” and don’t post anything you won’t want permanently posted to your social media history.

 

Photo courtesy of Flickr.

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Oct 27

Using Pinterest for Business Marketing

By Kelsey Jones

pinterest thumb1 Using Pinterest for Business MarketingIf my last post was an indication, I am obsessed with Pinterest. It is a great way to relax while watching TV and it also is a great way to get ideas for home decorating, parties, and new recipes. Pinterest launched in March 2010 and has recently been valued at $200 million (as of August 2011).

A Brief Overview

As explained before, Pinterest is a social-sharing site where users can “pin” images and videos to boards, which are separated into categories. The visual appeal of Pinterest is what makes it so addicting (to me, at least). Users can also connect their Pinterest account with Facebook and Twitter in order to start following their Twitter and Facebook friends on Pinterest. When you follow someone on Pinterest, it is similar to following them on Twitter—when you log in, you are shown the latest pins from people who you have followed:

pinterest screenshot thumb Using Pinterest for Business Marketing

Screenshot of my Pinterest.com view when I log in.

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Oct 21

Technology Growing Pains

6198197101 9d7a685618 m Technology Growing Painsby Bethaney Wallace

 

Way back when Facebook first started, it was an elitist club. Only those enrolled in a university – a university with @ their domain email address – could join. And they meant it too. Before I transferred up into the Big XII, I went to a tiny college that didn’t believe in distributing its own email addresses. I wasn’t allowed to have a Facebook account. In fact, a fellow classmate of mine hacked a university email address from a man in Kentucky, and received a personal message from Mr. Zuckerberg himself, stating his disappointment. In just a few years, Facebook has gone from personally apprehending those attempting to make a profile, to servicing more than 800 million active users, regardless of education status.

Anymore, it’s no surprise to see a grandmother or great uncle add you as a Facebook friend. High school drop outs, stay-at-home moms, Facebook is now accessible to anyone with a computer and the ability to lie about being over 14. Thanks to Facebook’s ability to see what a future they had ahead of them, they were able to make the necessary changes and become a multi billion dollar company – a reality the “you can’t have an account” version of Zuckerberg would have never seen come true.

When it comes to running a business, there are adaptations and changes that every company must fight through in order to become (or stay) successful. (In an example of what not to do, we can all turn to the latest moves Netflix has made.) But just as every business has had to morph into something new, so have their customers. For many technology gurus, this has been no big deal. Facebook takes away the “post” button? Who cares? Twitter links are shortened? Of course, why didn’t we think of that?! But for others, those who grew up before the computer age, are having a harder time adjusting. For the parents and grandparents of the social media world, it’s enough to just have a profile. From my grandpa who “likes” everything, “because it’s the only thing he knows how to do,” to my grandmother whose profession is listed “grandmother,” which I suppose is true (once you hit double digits it becomes a full time job), the pre-electronic generation is just trying to stay in the game.

But, when they’re struggling to work their profiles, or to successfully stalk their friends, why do they keep their accounts up and running? I asked a number of my technology-challenged family members and they all gave different answers. Some to run their business, some to keep track of family, and some because they just like doing it. Even if they have to call or text their grandchildren unreadable messages asking for help, it makes them feel connected.

Despite Facebook’s changes and upgrades which may alienate some users, they have still managed to mark themselves as the world’s most successful social media site. This only goes to show that, with the right marketing moves and business changes, no matter your company’s past, an incredible demand can be created.

 

Image courtesy of Flickr.

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Oct 03

Social Media in the Movies

By Bethaney Wallace

 

4610237377 4d45d2184e m Social Media in the MoviesWithin the past few decades, social media has not only made its debut into the world of Hollywood, but became an A-list star. What started out as a simple mention or quick email has now turned into the subject for entire films. Nowadays it’s the norm for films to feature actors with giant-screened phones that can instantly reach hundreds of followers. Characters check their emails and online profiles where home phones and mailboxes were once checked. Where social media was once the unnamed, unrecognizable actress serving coffee, social media’s big screen appearance now more closely resembles a cameo by Jennifer Aniston or Ellen DeGenerous – recognized and noticed by all.

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