Take a second and think of all the television shows you watch. Now trim that list to include only the show’s you’ll watch straight through. Shows of which you can watch an entire episode without checking your phone. It’s probably a short list. For me: Game of Thrones. Today, uninterrupted viewing is rare.
Practices like second screen viewing and watching with a companion device have increased in popularity. In fact, in America, 56% of viewers engage in a secondary digital activity while watching TV (Kantar TNS).
Viewing cycles extend beyond episodes themselves
Our shrinking attention spans encourage us to browse Instagram or answer an email while soldiering through a 52-minute HBO offering. However, social media activity related to specific shows has increased as well...Read More