For the large majority of people who regularly use the internet, Google is their go-to search engine. However, while Google currently holds the majority of the search traffic (a little over 50%), there are still 3 other major players in the Search Engine market that should be considered when implementing a search campaign, depending on the target market and demographic.
Jun 09
Consider Other Search Engines When Implementing a Campaign
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Posted in Featured, PPC, Search Engines
May 26
Content Marketing and Social Media Should Go Hand in Hand
By Steve Lazuka
If you’ve been in this industry long enough then you’ll agree that some content marketing strategies fall flat on their face. Either the initial idea wasn’t creative or unique enough, maybe it wasn’t promoted properly, or maybe the stars just weren’t aligned. In my experience, however, it seems that the most often underutilized part of content marketing is using social media effectively during the promotional period after a content piece goes live.
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Posted in Blogging, Business, Featured, SEO, social media article marketing content writing social media
May 24
How to Begin Your Do-It-Yourself Marketing Campaign
By Brandon Rhodes
As more and more of the population begins to move online, harnessing traffic over the internet has become an essential component of a successful business model. Many large companies are now seeking out the services of digital marketing agencies, but the technical and financial barriers-to-entry are still too steep for many smaller businesses, who are already devoting a great deal of their time and energy maintaining their website. So, what should a small business owner, or any other do-it-yourself internet marketeer do? Read on to discover the steps you should take, and the mindset you should have to enter into the self-serve online marketing game.
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Posted in Featured, SEO, social media internet marketing SEO
May 20
6 Myths About Social Media
By Lena Morrish and Dima Nikolayenko
There are many thoughts and myths about how to work social media for the best results. This is a short review of six different thoughts examples of incorrect misconceptions about this new industry.
With social media becoming so prevalent, many people are jumping on the bandwagon and expecting their business to explode. While you may find some success or an increase in business with the proper use of this media, you likely will not become a millionaire overnight.
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Posted in social media myths social media
Blogging, Social Media, and Content Writing by Kelsey Jones and Bethaney Wallace
The Social Robot on Facebook
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Cash for Comments: DonorsChoose.org
UPDATE: Thanks to this week’s side deal on Groupon, I was able to donate $200 to DonorsChoose.org! The Groupon basically allows you to purchase a gift certificate to DonorsChoose.org for 50% off. I bought a $100 coupon, which is what this campaign has earned, was able to double my money! However, in order for the Groupon to be active, 500 people must purchase gift certificates. So if you’re in the giving mood, join Groupon and make a purchase!
Thank you to everyone for your support!
Back around the holiday season I did a post for ‘Cans for Comments‘ for a local animal shelter. And now that I’ve stumbled about the online charity organization DonorsChoose, I feel like I need to do it again. DonorsChoose.org allows teachers from around the United States to post a list of things they need for a special project or classroom. They include a price list of what is needed and individuals can contribute or “pitch in” to raise enough money to fund the project.
I’ve already donated to a teach that wants to bring Kurt Vonnegut’s Slaughterhouse 5 to her students, but I want to do more. That’s why, for every comment on The Social Robot between now and May 2010, I will donate $1 to a project on DonorsChoose.
( Read more )
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Posted in Et cetera cash for comments donation non-profit