Everyone loves free stuff, right? Coupons, buy-one-get-one-free, it comes in many forms. The Internet has been the great purvayor of “free” since its origins. Open-source contributions built what we know and love today. YouTube allows one to stream trillions of hours of content for no charge. WordPress offers free accounts to construct personal websites and blogs.
In fact, because “free” is the standard, it takes a rather immaculate product to get consumers to open their digital check books. For $8/month, Netflix presents mountains of high-quality TV shows and movies, and even its own original programming.
Part of what helped the streaming service succeed was its early adoption paywall. A paywall, for those who are unfamiliar, is essentially a barrier to content...Read More