How to Use Social Media to Elevate Your Subscription Business

Category: BusinessEducationFeatured Comments: No comments

tablet with floating iconsThe software as a service (SaaS) market grew from $12.2 billion in revenue in 2011 with an expected $21.3 billion by 2015, according to E-Founders. While those numbers are enticing for startups looking to get in on the revenue, it doesn’t give clues for how to build your SaaS empire. Start with a relatively low cost marketing tool like social media to boost subscription sales and recurring revenue. Here’s a roundup of how to break the code on social media marketing and get more signups.

Launch a Webinar on LinkedIn

Tap into the power of webinars to sell subscriptions. Spend a few weeks building up your LinkedIn contacts and your email list before announcing your webinar directly on your LinkedIn account. Solve a problem for your clients in the webinar...

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Facebook’s Ridiculously Ridiculous View Blockade: What Gives?

Category: BusinessFeaturedsocial media Comments: One comment

The following is based on recent feedback from my personal, business, and client-owned Facebook pages.

facebook meh handBy now it’s no secret that Facebook, the seemingly end-all-be-all of social media, its preventing users from seeing pages. Due to whatever algorithm changes it recently put into place, account owners only see a certain number of posts each day, rather than a combination out of all their likes. Even though “liking” the page should mean an automatic update of posts. (Right? Why else would someone like a page unless they actually wanted to see what was going on?)

Instead, most likely in an attempt to get others to pay for ads or sponsored posts, they’re putting the kibosh on shared content. And page owners are feeling the effects. Hard...

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Blogging is Underrated

Category: BloggingBusinessContent & WritingFeatured Comments: No comments

Content is important. It’s a standard website staple that tells visitors who a company is, what they do, and what it is about them that makes them important. And that’s only the beginning. Yet, despite those perks (or rather, basic website protocol), content is regularly overlooked by companies of all sizes. Whether they simply don’t understand the value, or don’t have the know-how to keep an impressive operation up and running, content is one of the most cost-friendly ways to bring in traffic and inform users. Yet it’s continually botched. Sometimes even on and blogging cartoon

Why the Hesitation?

For most businesses, tactics are measured in dollars. If something isn’t benefitting the ROI – or return on investment – it’s placed on the back burner while other options are explored...

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Snapchat is My Jam

Category: FeaturedMobilesocial media Comments: No comments

snapchat-ghostsIn the past, I’ve made no secret about my hatred of excessive social media. Especially those platforms which are photo-based. But like every rule, eventually there will be an exception. And mine is Snapchat. The amazing app that allows users to send photos to friends, before it’s deleted forever. (Not true but this post isn’t about politics, so deal.) It’s free to use, lets you pick and choose who you send photos to. It even keeps track of points, as well as BFFs. Not that either of those variables matter … but they also definitely matter. More points = more being awesome, and so on.

Other glorious things about Snap:

  • You can draw on pics
  • You can choose a timeline
  • You can see who viewed your pictures, and when
  • There’s even a texting feature
  • The combination of it all

funny-snapchat-ariel-little-mermaidSince add...

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From Microsoft to Apple – How My Allegiance Changed

Category: AppleEt ceteraFeaturedTechnology Comments: No comments

IM-A-MAC-laptop-vinylI’m a Mac. Have been since 2010, when, after purchasing my third computer in five years, I decided to upgrade and save myself the hassle of pouring money into Dell. Also, my computer-nerd brother is a layman Apple spokesperson and had been nagging me about making the switch for a year. So I gave in.

Yes, it was more expensive, but I’ve now had the same MacBook for four years, and the same iPhone for two and a half. (Much to Verizon’s dismay.) Overall, the extra funds were worth paying upfront. Not only have I not had to purchase a new computer, I’ve saved hundreds in anti-virus software and repair bills. And also Tylenol.

Besides, my Mac is fast, compatible, and runs Chrome – and everything else Google –like a champ. Its battery life is even running strong...

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