Using The Customer Buying Cycle to Generate More Sales

Category: Businesse-CommerceEducationFeatured Comments: No comments

OnlineShopping1When a customer makes the decision to purchase something, he or she subconsciously goes through “the buying cycle.” A five-stage cycle that ultimately helps them find the product that they are seeking, and the business from which to purchase. Additionally, the cycle also determines if the customer will return to make future purchase at the establishment.

As a business owner, it is up to you to use the customer’s buying cycle to grow your company. You have to make a continual effort to ensure that every customer who is seeking your products, chooses you over your competition — and also keeps coming back for more.

Understanding the 5 Stage Buying Cycle:

Awareness, research, comparison, purchase and retention — these are the five stages of the customer’s buying cycle...

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Facebook Auto-Play: Arguing with Results

Category: advertisingMarketingMobile Comments: No comments

Facebook-autoplay-videoDo you hate Facebook video auto-play? I can’t decide if I do. Of course there’s the argument that it’s invasive, annoying, and unstoppable. I can commiserate, Dad. The forward-thinking, tech-oriented, idiephile is mumbling “Why are you still on Facebook? It’s 2015,” as she takes a drag from her American Spirit. But the reality is that Facebook has over 890 million daily users. That’s a huge social network. Rather, that’s a huge social marketplace.

An explosion of outrage tends to follow each tweak to the Facebook system: layout, privacy policy, messenger requirements. The introduction of auto-play followed the prototypical 4 Stages of Facebook Backlash: people hated it, then they resented it, then they begrudgingly accepted it, then they zoned out...

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How Often Should You Blog?

Category: BloggingBusinessContent & Writingwriting Comments: No comments

BloggingMuch like the rest of the Internet, there’s no exact recipe to blogging. No booklet that proclaims, “Yes that will get you 12 more followers per day!” and “No, do that and readers under 25 will duck out immediately.” At least universally – different tactics help and hurt blogs all the time. Rather, each blog owner must figure out what “works,” and then find what combination works best.

Much like cooking. There might be a set recipe, but everyone has that special ingredient they put in to make it their own. Whether that means changing flavor, adjusting consistency, or something else to get it just so. What you put in changes what you get out.

That also means, the more you practice, the better it gets. Blogging can become more consistent...

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Social Media Early Announcers: They Must Be Stopped

Category: Et ceteraFeaturedsocial media Comments: No comments

facebook-newsfeed3-ss-1920-800x450
There are times in life when you go through big or exciting events. Like getting engaged or announcing the birth of your new child. Or when your daughter gets engaged or announces the birth your new grandchild. There are milestone anniversaries, job promotions, retirements – a never-ending list of big days to celebrate. And sometimes – depending on personal preference – that means letting everyone know on social media. Where you tell the world what you’ve been up to, like the layman’s version of a press release.

Only there are almost always those who beat you to it.

Someone’s great aunt or that girl from high school who you don’t talk to anymore, who comments on your wall. (Or tweets or photo tags you on Instagram.) BEFORE YOU’VE HAD THE CHANCE TO TELL EVERYONE YOURSELF...

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Are Facebook Events Binding?

Category: Et ceteraFeaturedTechnology Comments: No comments

facebook invite everybodyWe’ve long-since passed into a time where “Facebook invites” are a thing. And often more received than formal, in-the-mail invitations. They’re easier, faster, and allow access to all of your friends without looking up their address. Even better when you have acquaintances who frequently move.

But with generational gaps and a growing social norm where it’s ok to cancel on anything – at any time, this calls the whole Facebook invite to question. What’s formal? What’s required? And how are we to act when our only interaction toward an event is done online?

The Death of the Formal Invite

We get it, sending out paper invites is a pain. And kind of expensive. It makes perfect sense why folks only save it for big events anymore. No complains there...

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