Free is Temporary, the Internet is Forever

Category: advertisingBusiness Comments: No comments

paywall-imageEveryone loves free stuff, right? Coupons, buy-one-get-one-free, it comes in many forms. The Internet has been the great purvayor of “free” since its origins. Open-source contributions built what we know and love today. YouTube allows one to stream trillions of hours of content for no charge. WordPress offers free accounts to construct personal websites and blogs.

In fact, because “free” is the standard, it takes a rather immaculate product to get consumers to open their digital check books. For $8/month, Netflix presents mountains of high-quality TV shows and movies, and even its own original programming.

Part of what helped the streaming service succeed was its early adoption paywall. A paywall, for those who are unfamiliar, is essentially a barrier to content...

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Naming Your Business: When to Avoid Trends

Category: BusinessEt ceteraFeaturedMarketing Comments: No comments

saveri-future-trendsIn today’s culture, it’s almost nothing to coin a brand. To found an idea for a company where you have all the logistics worked out. Actually taking those steps to move forward is another story, however. But that doesn’t stop thousands of folks from thinking up ideas on a daily basis. Some might even have multiple ideas stocked away, just waiting for the right time to strike out and bring their ideas to life.

In either scenario, it’s time to talk about business names. How people are picking increasingly trendy names for their companies – whether in fruition or beginning planning stages. Names that incorporate “ility,” “ly,” “ology,” etc. Where spaces don’t exist and punctuation is weird and confusing...

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The Value of Internet Backlash

Category: Mediasocial media Comments: No comments

Vanderbilt-Tweet-BacklashI’ve written about Twitter before. It’s of course a great way to start conversations about emerging topics. It’s also a repository for Internet runoff. An environmental hazard in the wrong hands. Twitter can function as an avenue to engage customers or fans, but it’s often a dual-edged sword (like most swords). The Vanderbilt University football program used this weapon unsuccessfully on Thursday.

As I wrote before, companies and organizations need a heightened sensitivity in regards to the content of their media. Vanderbilt football made a mistake tweeting “we don’t need your permission,” as part of a promotional slogan for the upcoming season. Twitter users were upset by the perceived flippant attitude toward rape culture. The tweet was rash, insensitive, and ultimately dumb...

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Facebook Friendship: An Argument for Holding On

Category: Et ceteraFeaturedsocial mediaTechnology Comments: No comments

Screen-shot-2013-01-24-at-16.44.54A few weeks ago, Danny wrote this blog about wishing Facebook friends happy birthday. How, if you’re not willing to do it, you shouldn’t be “friends” with them at all. But mostly you should be willing to do it. And today, you’re in for a real treat. Because I’m about to write out all the reasons he is wrong.

First off, Facebook friendship shouldn’t come with an obligation. It’s online, impersonal, and has seriously changed the way we view someone as a “friend.” Unfortunately, Zuckerberg didn’t have the foresight to call the connections “acquaintances” and now we’re stuck with the term. (Though, in all likelihood, he probably thought we would actually be friends with the people we associate with online, leaving his intentions intact – he just underestimated his own reach.)

Anyway, even if...

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Crowdsourcing as a Tool for Big Business

Category: Businesse-CommerceInfographics Comments: No comments

Kickstarter-Website-LogoCrowdsourcing is a revolutionary tool for indie producers that allows anyone to pledge any amount of money to an online campaign. If the campaign’s goal is met, the producer has funding at their disposal to create the project. They can access resources for short films and inventions like never before. The atmosphere is ripe for innovation, and yet, it is interesting to note a change that has stirred in the crowdfunding marketplace.

Major companies are now using these tools for their own projects. GE recently launched a campaign to support “the biggest innovation in ice in nearly twenty-five years.” Within hours of going online, its project, “Opal,” had already raised $300,000.

The idea of major corporations using crowdfunding has roots in the 2013 Veronica Mars Kickstarter...

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