Top Content Marketing Trends of 2014

Category: BusinessFeaturedguest postMarketing Comments: No comments

Guest post by Gerald Brown

Vector internet marketing conceptContent marketing isn’t going anywhere. If anything, it’s going to become more integral to business marketing. The Content Marketing Institute notes that 58 percent of business-to-business marketers and 60 percent of business-to-consumer marketers plan to increase their content marketing budgets in 2014.

This budgetary expansion is being driven by trends that increase the value of the content itself. Looking ahead at the next year, businesses and products of all shapes sizes — from global consumer products like laptops down to your local clothing boutique — will be wise to leverage these market changes to improve exposure and sales quality. Here are the top trends that will change content marketing in 2014:

Conversational tones will proliferate

Using a conv...

Read More

How Electronics are Making Communication Impersonal

Category: Et ceteraFeaturedMobileTechnology Comments: No comments

eyes looking at screensby Bethaney Wallace

With a screen in front of your eyes and a keyboard at your fingertips, it can be hard to determine the last time we had a face-to-face conversation. One where the TV was off, the phones away, and those involved looked each other in the eye. Once an everyday courtesy, offering respect and common sense with every interaction, these types of conversations rarely take place in today’s time. As technology continues to advance, the quality of conversation becomes less and less personal.

Why? Because it’s easy. Who wants to pick up the phone when they can send a quick work email? Why stop by a friend’s house when you can just follow up with a text? They’re tactics that allow us to get more done each day, and in less time.

But what about human interaction? When we fail ...

Read More

How Twitter Branding Helps Entrepreneurs

Category: BusinessFeaturedguest postsocial media Comments: No comments

guest post by Sarah Brooks

twitter birdsIf you’re an entrepreneur, can engaging on Twitter really help you and your business? The short answer is yes. Surprisingly, many entrepreneurs still hesitate about social media because they think it’s a waste of precious time. Some “success gurus” advise staying away from social media altogether for the same reason. However, engaging with potential customers (or investors) on social media can actually be one of the smartest things you can do to grow your business. Fail to engage, and you could be cheating yourself.

Branding Isn’t What it Used to Be

These days it’s never too early in development to start thinking about branding – and social media engagement has become a crucial component of branding...

Read More

The 5 Biggest Annoyances When Reading Content Online

Category: Content & WritingFeaturedwriting Comments: No comments

content is king cardby Bethaney Wallace

As the span of the Internet continues to grow larger, it can be harder for readers to know who and where to trust. Unfortunately (and contrary to some commercials), not everything that goes online is true. Or even relevant. While some websites are full of informative help and/or tips, others post regurgitated content used mainly for SEO or click-gaining purposes. And until we click and actually read a post, we have no idea which scenario we’re getting ourselves into. A site that will share, or one that will take.

From writers who haven’t done their research to websites that are out purely for the click, here are some of the most frustrating occurrences that take place online.

5. The Swipe

Mainly a mobile-based problem comes articles that require “the swipe...

Read More

How to Increase your Pinterest Followers in 5 Minutes a Day [Infographic]

Category: EducationFeaturedsocial media Comments: No comments

Ready to expand your Pinterest efforts without hours of efforts? Check out these simple steps to get the ball rolling on social media exposure.

Pinterest Followers2Infographic courtesy of Who Is Hosting This?

Read More