Are You a Passive Aggressive Emailer?

Category: AnnouncementsContent & Writingemail marketingFeaturedUncategorized Comments: No comments

Screen Shot 2016-02-22 at 8.55.45 AMDo you regularly send emails with question marks at the end of non-question sentences? Do you respond without explaining yourself – or anything? Do you only address the points you wish to discuss, while avoiding the rest? If so, along with a few other key factors, you just might be a passive aggressive emailer. One of the worst forms of communicators, IMO.

Why? It’s a practice that places blame, creates controversy, and often causes more confusion than necessary. Besides, you’re typing, not texting – take three extra seconds to spell out what you’re trying to say. It will save everyone confusion in the long run, and therefore, time spent on a single email.

Passive Aggressive Signs

If you email saying, “I saw the blog on the front page?” it pretty much takes everything in me to not reac...

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Facebook Messenger May Introduce Advertising

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Facebook-Messenger-AdsDuring my final year of high school in 2009 I had to write a “senior paper.” It was a 2,000 word research document about a topic of my choice. As someone interested in journalism, I decided to write about the advent of the tablet — which was just about to hit the market — and the disappearing print edition newspaper. It was a contentious time for traditional journalism. How could a news organisation make money with a website?

Social media platforms were still in their infancy as well. Most businesses didn’t know how to use Twitter or Facebook to their advantage. And yet whispers that this would be the way of the future echoed in the hallways of major corporations. Of course, today, the idea of a two-way communication platform with a target audience is the Holy Grail.

Not only ha...

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Music Streaming is a Tough Business, Just Ask Pandora

Category: BusinessMedia Comments: No comments

Pandora-RadioIf you’ve ever wondered how companies like Spotify and Pandora make profits, they don’t.

During college I hosted three different radio programs for the university station, KSDB FM. The first show I worked on was called “Music From The Movies.” It featured banter about films accompanied by their respective soundtracks. I also hosted a 90’s music show and an improv segment.

The college radio program was great because it allowed anyone with an interest to get involved. We would meet as a “class” once per week and cover a little bit about a topic de jour — usually the FCC or radio history. A number of times we discussed the model behind the applications that were expediting radio’s extinction: music streaming services like Pandora.

Pandora had become a popular utility amongst...

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5 Ways Manage Your Inbox

Category: BusinessEt ceteraFeatured Comments: No comments

email-overload1We’ve all had that inbox. The one that hosts thousands of unread messages. It likely has a full box of spam – it might even be full itself. (Yes, you actually can max out storage space, which then sends new messages in the opposite direction.) Rather than taking the time to delete what was unnecessary each day, you let it all pile up, and now it’s basically too overwhelming to start. I want to panic just thinking about it.

But there’s an easy fix to this email mess. Rather than putting off everything, you can help combat your maxed out mail, and allow you for timely correspondence.

  1. Clean Out the Unreads

First things first: it’s high-time to get that number of unread messages as low as possible, which is zero. If messages are months old, just delete them and start fresh...

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Apps Advertise During the Super Bowl Now

Category: advertisingMediaMobilesocial media Comments: No comments

superbowl-SundayDuring my last year of college, my roommates and I hosted a number of parties. A staple at each one of our shindigs was something we called “hot cheese.” Also known as cheese dip or queso, hot cheese was the flavorful, savory appetizer that made our parties memorable. Its combination of browned ground beef, fresh pico de gallo, and Velveeta delighted the taste buds with every bite. Often times it took over conversations throughout the party. If it was missing from even a small gathering, our guests commented on the absence.

Hot cheese eventually found itself center stage for our Super Bowl party. We made a double batch. Having a spread of food was vital because, of course, few people ventured to our house that evening to watch a football game between the Patriots and Seahawks...

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