The Rise of User-Generated Content

Category: advertisingBloggingBusiness Comments: No comments

Millennials-Love-UGCI’ve been watching lots of Facebook live recordings lately. They’re completed videos from  previous live streams. Usually it’s a friend or group of friends just hanging out, responding to the comments of other friends. It sounds  ridiculous as I type it out, but so does all user-generated content (UGC) consumption. It’s just stuff we throw out there without the production value or calculation of a professional content producer. Yet we spend an ever-growing amount of time with this form of media via our social networks.

I work in a creative bubble. I spend all of my free time around writers, comics, and improvisors — people who want other people to pay attention to them. I realize that may create a bias in my social media experience, but a Crowdtap poll from 2014 suggests that m...

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New Technology Advertising on Old Media

Category: advertisingContent & Writing Comments: No comments

Apps Advertising on RadioDuring the drive home from Fort Worth Tuesday night, we came to a complete stop on I-30. Some police vehicles were blocking the road, which had already been trimmed to one lane for construction. As we sat for 10 minutes, I flipped through the radio presets in search of some entertainment. The most interesting thing I heard was an advertisement.

I listen to the radio a lot now. My Pontiac Vibe doesn’t have a jack connection for my phone, so terrestrial broadcasts are my only option during trips around the city. I hear plenty of ridiculous ads and readers for local law firms and payday loan companies (imagine this but on the radio). The advertisement I heard on Tuesday didn’t stick out because of an over-the-top gimmick though.

It was an ad for Lyft, the ride-sharing service...

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Why Do We Randomly Capitalize Words?

Category: Content & WritingFeaturedwriting Comments: No comments

Screen Shot 2016-05-02 at 10.03.01 AMAs a proofreader, my number one change – by a long shot – is lower casing letters. It’s always been my biggest change. Random words that got the proper noun treatment without warrant, I return them back to their correct and lowercased status every time I switch on Track Changes. (Yes, that’s capitalized, as it’s a Word trademark.) Job titles, departments, and more are all shift+typed without reason, or rather, without clout. There is reason, after all, a majority of the population seems to think these words are actually capitalized. They believe they’re readily important, and I’m just the person demoting them with no cause.

But it’s not my rule, it’s English’s rule...

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Bandwidth is the Modern Currency

Category: e-CommerceMobile Comments: No comments

Facebook Messenger Group ChatWhen I was 9 my family took a vacation to Colorado. I fell on Pike’s Peak and scraped my knee. After a few days in Vail, we spent the end of our trip exploring the state’s capital city. The Denver Mint ranked chiefly on our list of sights to see. I spent a good chunk of the visit in the bathroom dealing with stomach issues, but I remember my fascination with the idea of making money from scratch. Perhaps they had some to spare — after all, $5 was like $50 to a 3rd grader.

In the years since, I’ve learned about economics and inflation, I’ve held nearly a dozen jobs, and I understand the value of limited resources. Yes, in the dystopian post-apocalypse we’ll surely fight wars over clean water. But for now, in the civilized world, bandwidth reigns as the modern currency.

Facebook ...

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Side Effects of Wearable Technology

Category: Et ceteraFeaturedMobileProductivity Comments: No comments

The rage of wearable tech has made a serious go at becoming one of the most-used forms of tech. These watches, pedometers, and more tell us how much activity we’ve had throughout the day, notify us of calls, texts, emails, etc. They let us check the weather without even having to reach into our pockets … really, they’ve made a life of notifications about as easy as it can get.

But what about the downsides? Even the best things in life come with some type of consequence, and wearable tech is no different. Aside from all the great things associated with daily tracking and notifications, what are some of the downsides?

First of all, they provide constant communication. You’re never not plugged in...

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