Make 2014 the Year Social Media Grows Your Business

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Post by Carla Martin

media illustrationThis is the year that mobile and media come together to become the top marketing priorities for any business, Social Media Today predicts. Don’t ignore this important niche of consumers. Keep yourself in the game with social media campaigns that connect with mobile consumers. Your competition may have a head start, but these tips will move you in the right direction:

Mobile is the New Gateway

Tailor your message to the mobile user, and make your website mobile-ready. Responsive design techniques make websites display correctly no matter what kind of devices are being used. To tap into this world of mobile consumers even more, consider developing your own mobile app, suggests Entrepreneur.

Apps are designed for mobile devices...

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No, I Don’t Have Instagram: This is Why

Category: Et ceteraFeaturedInstagramsocial media Comments: One comment

instagram logo photoPretty much every time I’m with my friends, the term “I’m going to put this on Instagram” comes up. Then they start typing away on their phones, give me a look of disgust, then keep typing. This look of disgust is because I don’t have an account and therefore, they can’t tag me. Like that is somehow affecting their profile. (Are there points involved? Do they get downgraded for not tagging everyone in the pic?) Or whatever it’s called on Instagram – linking? grabbing? Forcefully outing for doing unattractive things? Despite their pleas, however, I’ve remained strong. Even as a somewhat tech-y, online marketer who regularly blogs about social media.

Does this make me a hypocrite? Probably. But it’s also not making me create an account.

Why? Because it’s too much social m...

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Startup Creates Online Memorial Space … In a Non-Creepy Way

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candle pictureHow many times have you logged into Facebook to see a memorial or in-memory-of page? Smack dab in the middle of your newsfeed and surrounded by an eCard and an offensive meme. Whether the pages was recent or developed to last for the long haul, these memorials offer many a much-needed outlet to cope with a loss. But while the thinking behind it may be solid, in practice it never quite comes off as sincere. Or as if it’s in the right place. “I miss you” posts get jumbled within the rest of the Facebook community, creating an awkward read and a platform that doesn’t do the messages justice. They become just another piece of the Facebook puzzle.

Which is why a new startup, Shadhanjai.com, created an outside, more appropriate place to put them...

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Why it’s Time to Create an Internet Lingo App

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the lingo show with bugsAbout three times per week (sometimes more) I come across a new piece of Internet lingo. It might be an acronym, it might be a hashtag, or just some generalized term that’s been turned into something different. Simply of context from its traditional dictionary definition. Whatever its journey into Internet understanding, however, it’s clear that pretty much everyone else knows what it means. So I look up the phrase (usually on Urban Dictionary), and roll my eyes at how ridiculous it is. Either the term in general or my not having known it.

Personal feelings aside, however, it’s high time someone invented an acronym identifier. Preferably in app form. That way, whenever I look at some rando phrase and have no idea what it means, I’m roughly two taps away from getting an answer...

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3 Apps to Kick Off Your Marketing Strategy and Keep It Organized

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phone apps icons illustration designMarketing is a high-tech proposition in the 21st century. Long gone are the days when just putting an ad in the Yellow Pages, putting up a billboard, and handing out brochures at trade shows were enough to bring customers to your door. Today, you need to reach people in a variety of ways, and most of the really effective methods are online.

If you’re a business owner on the go, like most are today, it may seem like there’s no time for marketing, or that you need to hire someone to do it for you. However, with these 3 apps, you can kick off your online marketing campaign and keep it organized wherever you are, simply by using your mobile device. It’s the 21st century way to do business.

1. Google Docs

With Google Docs, you can share important documents with anyone in your organization, or e...

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