3 Apps to Kick Off Your Marketing Strategy and Keep It Organized

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phone apps icons illustration designMarketing is a high-tech proposition in the 21st century. Long gone are the days when just putting an ad in the Yellow Pages, putting up a billboard, and handing out brochures at trade shows were enough to bring customers to your door. Today, you need to reach people in a variety of ways, and most of the really effective methods are online.

If you’re a business owner on the go, like most are today, it may seem like there’s no time for marketing, or that you need to hire someone to do it for you. However, with these 3 apps, you can kick off your online marketing campaign and keep it organized wherever you are, simply by using your mobile device. It’s the 21st century way to do business.

1. Google Docs

With Google Docs, you can share important documents with anyone in your organization, or e...

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Professional Goals – Why You Don’t Need to Conform

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guy climbing latter and viewing over the sunrise

Last week I talked to a group of college students about professional journalism, at which their professor expressed the importance of writing goals down. And while I understand the sentiment, I don’t necessarily agree. So long as you never stop working toward something better, why waste time with a pencil?

When I first started with freelance writing, practically every resource I came to encouraged the importance of goals. Personal goals, monetary goals, deadline goals – in virtually any aspect where expectations could be measured, these experienced writers said to create an expectation. Sure you might not always reach a goal, but having it there allows you to better evaluate where you’re at, and how to can make it happen the next time around.

Despite their insistence, I was hesitant...

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Prepositions Can (And Should) Act as a Sentence Caboose

Category: Content & WritingEducationFeaturedwriting Comments: No comments

“You shouldn’t end a sentence with a preposition at.” Tracy Jordan, 30 Rock

Hundreds of years ago, some grammar snob came up with the idea that we should never ever end sentences with prepositions, ever. For whatever reason, he determined these words were the worst possible way to enter into punctuation. And ever since, school-age children have been memorizing lists of prepositions and losing sleep about whether or not they ended papers with the dreaded words. (After spending countless class periods scratching out prepositional phrases with push-to-sharpen pencils.)i love prepositions -- book cover for grammar activities

Yet – much like two spaces after the period – this grammar tactic just might be a myth. While English lovers still disagree on the subject, there’s plenty of evidence saying it’s all just a load of crap...

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Social Media isn’t so Black and White: The Fading Concept of Privacy

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Post by Layla Davis

black and white social media iconsBecause of its ability to put you in contact with millions of interesting (and not so interesting) people from around the world, social media is fun and enlightening.

Our uses of social media aren’t so black and white …

The Light Side

We have all made blunders when using the web. Sometimes we share too much information. It can be embarrassing, but for the most part, we write it off as just being silly.

Tongue-in-cheek websites such as Textastrophe.com provide readers with entertaining pieces about individuals sharing their phone numbers and information. The individuals are then trolled via text messaging...

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Facebook and the its Page-View Blockade

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talk to the hand imageAs Facebook grows its paid marketing platform, companies are rapidly seeing their views shrink. At least those they didn’t pay for. With a slick (slick like a pick-pocket) upgrade of algorithms, and a decrease in sharing pages that don’t pay, Facebook users have gotten a significant adjustment in their newsfeeds. Sponsored posts are making the cut, while unsponsored ones show up few and far between. A like or comment might gain them some extra ground, but even then the share level is drastically lower than it once was.

Why? Because Facebook wants to make money. By essentially post-blocking those who don’t cough up a budget, they’ll able to hinder results of companies and businesses with free pages...

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