Apple Is Making a Television Show

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Apple Television ShowApple is making a foray into the television programming business (as are all companies even remotely adjacent to media). Apple tends to put everything in a sleek, stylish package so hearing this news got me excited. Then I read that the show’s concept is an unscripted series about apps and app developers. I get that not everything can be Game of Thrones or The Walking Dead, but watching app developers geek out over something they made (that Apple benefits from you downloading) isn’t exactly my idea of scintillating television. You can read more about the fledgling television project here. I don’t mean to be too hard on the maker of my computer, phone, and streaming device, but here are five app-related show ideas I’d rather see Apple invest in.

American Gladiators ft...

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Awesome Content Idea: The Report-a-Typo Tab

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Typos happen. Sometimes they’re dumb, a miss-stroke of the finger, and sometimes they’re downright blatant. You wonder how anyone could have made such a glaring error. I make them too. Sure they’re mindless and embarrassing, us writers are supposed to have our crap together, after all. That’s what we get paid to do. But the thing about editing your own work is that your brain eliminates typos. You know what you meant so you skim over what’s missing or what’s wrong without even realizing everything is not as it should be. It’s also how I talk.

Then, once these typos are posted, emails start pouring in (or texts or comments or phone calls), letting you know what error was made...

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What’s With the Insulting Opt-Out Messages?

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Screen Shot 2016-03-07 at 10.48.14 AMThese days, it seems like every website has some type of email alert, and they want you to sign up – for something or other – as soon as you visit their site. So much so, that they bombard you with a pop-up, then insult you if you don’t agree to their interruption. A lose-lose when visiting any forceful website.

In general, I’m anti-pop up, an unpopular vote in the marketing world. I don’t see pop-ups as a way to gain followers; I see it as a way to irk potential ones. How many times have you been on a website, had no idea how to find their newsletter signup, and said, “Thank goodness for this pop up widget!” As if, without it, you wouldn’t have known where to go – that has probably never happened. Maybe you did sign up from the reminder; we’re not saying pop-ups never work...

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The Biggest Mistake You Can Make in Online Marketing

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stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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The Benefits of Working from Home as a Freelance Writer

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TSR 03-04-16While I’m not a full-time freelance writer, I do get to spend a day or two per week scrawling blog posts for hire. I work from home, and that means I’m operating out of a studio apartment. It’s cozy, sure, but the perks are amazing. If you’re considering dropping your stuffy day job, I’ve got just the motivation you need. Here are some of the incredible benefits of working from home in a 545-square-foot apartment.

All you can drink

A famous economist once said, “There’s no such thing as a free lunch.” Well, that’s not necessarily true. My apartment complex has a coffee machine in it that I don’t have to pay to use. I realize that the device is built into the cost of this complex — that’s where economic analysis comes in...

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