Mistakes to Avoid When Hiring Online Marketing Pros

Category: BusinessEducationFeaturedMarketing Comments: No comments

share and not to share social media signWith the incredible growth of social media and infinite amount of advertising that comes with it, taking advantage of these outlets has become a no-brainer. The difficult part, however, is knowing how to best implement these online standards. From social media management, to blogging, to SEO services, the untrained eye can have a hard time deciphering these Internet-based phrases. Which is exactly why many opt to hire a professional instead. Whether full time or on a freelance basis (ideal for smaller companies), asking a pro can allow you to take advantage of important online tactics without sacrificing on quality. (Or any other work tasks that are being pushed aside in the process.)

But with so many online marketing professionals available, how do you find the right one?

First off, remem...

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Reasons to GIF not JIF; Hard Vote for the Hard G

Category: Et ceteraFeaturedTechnology Comments: No comments

jif-vs-gif looney tunesSeveral years ago, users of the Internet were introduced to the GIF – also known as graphics interchange format. It’s a picture/video combination in which we are shown a few short seconds of action on repeat. So that we might have a better understanding of what the poster was trying to convey. Kind of like a painting from Harry Potter only shorter. And with this release, we started calling the files GIF – with a guh – for short, which is what any English speaker should call it.

The creators, however, tend to disagree. They opt for JIF instead, as if “graphics” was actually “juraphics.” (Which, BTW I’d totally be on board with.) But since graphics has been pronounced with a hard G since the beginning of time, I have to respectfully disagree...

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This Captcha Alternative is a Million Times Better than Alphabet Soup

Category: Et ceteraFeaturedProductivityTechnology Comments: No comments

captcha game alternativeIn the past, I’ve made no secret about my hatred toward captchas. They’re awkward, confusing, and half the time, absolutely impossible to solve. It’s as if the search engine wants you to fail. And even though Google seems to think I’m half spam-bot (I get at least one Google-prompted captcha per working day, which I’ll take as a compliment), I’m still not accustomed to their difficult nature.

Which is why I was super pumped to hear about a growing captcha alternative. One that lets you play games (games!) instead of muddling your way through unrecognizable letters. Just match the correct food items or play a single hole of put-put golf and you’re on your way to the next web destination. Without having to deal with retrys or angry pops up.

The Captcha Solution

Known as Are You...

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Make 2014 the Year Social Media Grows Your Business

Category: EducationProductivitysocial mediaTechnology Comments: No comments

Post by Carla Martin

media illustrationThis is the year that mobile and media come together to become the top marketing priorities for any business, Social Media Today predicts. Don’t ignore this important niche of consumers. Keep yourself in the game with social media campaigns that connect with mobile consumers. Your competition may have a head start, but these tips will move you in the right direction:

Mobile is the New Gateway

Tailor your message to the mobile user, and make your website mobile-ready. Responsive design techniques make websites display correctly no matter what kind of devices are being used. To tap into this world of mobile consumers even more, consider developing your own mobile app, suggests Entrepreneur.

Apps are designed for mobile devices...

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No, I Don’t Have Instagram: This is Why

Category: Et ceteraFeaturedInstagramsocial media Comments: One comment

instagram logo photoPretty much every time I’m with my friends, the term “I’m going to put this on Instagram” comes up. Then they start typing away on their phones, give me a look of disgust, then keep typing. This look of disgust is because I don’t have an account and therefore, they can’t tag me. Like that is somehow affecting their profile. (Are there points involved? Do they get downgraded for not tagging everyone in the pic?) Or whatever it’s called on Instagram – linking? grabbing? Forcefully outing for doing unattractive things? Despite their pleas, however, I’ve remained strong. Even as a somewhat tech-y, online marketer who regularly blogs about social media.

Does this make me a hypocrite? Probably. But it’s also not making me create an account.

Why? Because it’s too much social m...

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