How to Avoid 3 Common Social Media Marketing Mistakes

Category: BusinessEducationMarketing Comments: One comment

homer the simpson's tv showPost by Robbert Taylor

In the land of social media there are so many ways to go wrong, and for marketers this can often be the end of the road. Many companies have failed to realize the impact of social media and how a simple tweet or Facebook post can go viral within minutes, damaging a brands reputation almost irreparably. From a marketing perspective, here are some of the most common marketing mistakes that need to be avoided.

It’s Not All About You

Online casino brands know that their players are their most important asset and when creating social media pages it’s imperative a brand interact with its clients, offers feedback and encourages their opinions. This is relevant in all industries and if your brands marketing is entirely one sided it becomes stale, fast...

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10 Reasons I Can’t Get on Board With tumblr.

Category: BloggingContent & WritingFeaturedwriting Comments: No comments

by Bethaney Wallace

tumblr logoOh tumblr, how do I despise thee? Let me count the ways. I despise thee to the depth and breadth and height my soul can reach, when feeling out of sight … and all the other ways Mrs. Browning listed in her world-famous poem. And then some. Because unlike her all-encompassing love, my dislike is super specific. Even though I’m a huge hypocrite about it, following multiple tumblr. accounts, that doesn’t mean I approve of their platform. From the idiotic way they write their name to the elitism behind the follow button, here are my top 10 reasons to avoid tumblr. at all costs.

10. “Microblogging” is irrelevant

A quick trip around the Internet will tell you that blogs come in all shapes and lengths...

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The Future of Social Media: How Will It Affect Your Business?

Category: BusinessMarketingsocial media Comments: No comments

Guest post by Hilary Smith

It’s obvious that social media is here to stay, and it’s become nigh impossible to find any individual or business that isn’t participating in some form of it. The benefits for any business are clear to see as you can communicate publicly with customers, combining advertisements and customer support into one organic, transparent conversation. The entire process opens up brand images to people as something that they can interact with the same way as they do their friends, which allows marketing to take a much less aggressive stance and instead be interesting and emotional.

facebook and the worldOne thing that gives businesses fits about social media, however, is its constantly changing landscape...

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Who Needs Tools When They’ve Got the Internet?

Category: EducationEt ceteraFeatured Comments: No comments

scientific calculatorJust a few years ago, school children were stuck using their imagination. A technology gap of which I, too, was a victim. Books were required of lessons or for pleasure-based reading. Indoor recess time (for days it was too cold or too rainy) meant tag or board games, not tablets or computers. And grades wouldn’t be learned until days later – auto electronic grading had yet to become a thing.

For one, this meant learning was more authentic. Rather than searching terms or methods, we had to discuss with teachers or fellow students. It also meant things were more expensive. Sure tablets and computers come with a large price tag, but considering that books are $100+ a pop (vs. their $20 electronic counterparts), the savings are almost immediate...

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The Effects of Technology in Jobs (INFOGRAPHIC)

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Guest post by Jenny Beswick

In the social world we live in, technology is crucial and vital to surviving. Every day we see new developments being born, advanced technology being enhanced and this all helps to keep our world evolving. So how exactly is technology affecting jobs and productivity?

The data graphic below  you an insight into how transformation is taking place. In the UK alone, IT jobs has been one of the most improved jobs sectors alongside scientific jobs, manufacturing jobs, catering and hospitality jobs , and accounting and finance jobs. It is interesting to see that with improvements there are still declining job sectors; trade, construction, retail, travel, HR and graduate jobs all took a hit between 2012 and 2013.

So where do we currently stand in 2014 and what is the f...

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