Content is important. It’s a standard website staple that tells visitors who a company is, what they do, and what it is about them that makes them important. And that’s only the beginning. Yet, despite those perks (or rather, basic website protocol), content is regularly overlooked by companies of all sizes. Whether they simply don’t understand the value, or don’t have the know-how to keep an impressive operation up and running, content is one of the most cost-friendly ways to bring in traffic and inform users. Yet it’s continually botched. Sometimes even on purpose.
Why the Hesitation?
For most businesses, tactics are measured in dollars. If something isn’t benefitting the ROI – or return on investment – it’s placed on the back burner while other options are explored...Read More