By Kelsey Jones
Recently we had a client that was convinced we needed to dumb down our content writing because their target audience is 13-18 year olds. To them, this meant adding a lot of exclamation points, trailing ellipses, and emphasizing certain words or phrases in bold and CAPS.
But what the client doesn’t realize is that taking a work of art (as we’d like to think, meaning our writing that we produce for clients) and turning it into an over-processed, over-punctuated mess is not going to drive more 13-18 year olds to their website and products. Of course we get the discrepancy between writing for adults and writing for a 13 year old. But, it’s important to remember that the average pre-teen can read sentences just as easily as an adult, in most cases. And attempting to send a message to a certain demographic by catering to their lifestyle or culture, when you aren’t in that demographic, can go horribly wrong.Read More