B-Sides: If It Requires a Sign Up, I’m Out

Category: B-SidesFeaturedMarketingUncategorized Comments: One comment

sign in

by Bethaney Wallace

Each day, I dread logging into my email account. An act of necessity, I often exit once or twice before truly diving in. No I didn’t lose my password or get attacked by spam – the culprit is billions of semi legitimate emails, just waiting for my attention. It might be writing contests, bank statements, the Google alerts I signed up for … or something that’s actually necessary, but it’s always there. And rather than waste hours per day reading what others have sent, I delete them. Those newsletters you probably emailed, that sign up stuff that had to be verified, they’re all long gone. Into the depths of Gmail and forever out of my hair.

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Marketing Opportunity: Monthly Subscription Boxes

Category: advertisingFeaturedKelseyMarketingReading ListTechnology Comments: 4 comments


By Kelsey Jones

First I signed up for KLUTCHclub. I got bored; cancelled it. Then I found out about MUSTHAVES from POPSUGAR (use refer5 for $5 off) and PVBody. Help. My name is Kelsey and I am addicted to Monthly Subscription Boxes.

What started mostly with BirchBox, a $10 monthly subscription service that sends you about 5 beauty samples each month. If you like them, you can purchase the full-size version on their website.

Now the monthly subscription box has continued to grow, going into monthly clothing, craft projects, grooming tools, and even pet products. Liz from MySubscriptionAddiction.com has done a good job of listing the majority of available monthly subscription boxes out there (and even doing reviews on most).

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The Five Hottest Social Media Jobs

Category: BusinessFeaturedsocial media Comments: 2 comments

social media jobs

Guest post by Clarissa Wilson

The social media skills are today among the most demanded qualities on the labor market. This can be considered a good thing by anyone who’s searching for a job, because it opens a truly wide area of different possibilities to enter almost every industry that exists. If you are social media and online savvy, maybe you would want to reconsider your current career choices:

Social Strategist: If you ever wandered who are the people who decide the “big picture” of the whole social media communication of a particular company, here’s your answer – social strategists are the ones who decide the entire framework of the organization’s social media efforts as well as deciding upon the budget for the campaigns, types of outlets to be pursued in each campaign, etc.

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Why Providing Free Content Gets More Return Visits

Category: BusinessContent & WritingFeaturedKelseySearch Engines Comments: One comment


By Kelsey Jones

I was reading an article online, and came across this:

I guarantee you I will not be visiting this website again (even though they have awesome sloth advertisements). A big yellow box telling me that I only have so many free articles left makes me feel trapped. And on the internet, that is the last thing I want to feel. I wouldn’t be surprised if this ”full access” subscription plan is making this website’s visitors run away in droves.

After all, whenever a website tries to make me pay for content (or take dumb surveys to see the rest of the article), I can’t hit the back button fast enough...

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How to Use Social Media to Build a Fan Base

Category: BusinessFeaturedsocial media Comments: One comment

Screen shot 2012-10-15 at 9.59.02 AM

by Bethaney Wallace

For many, their job is a rewarding profession. It’s what calms them, allows them to produce a creative outlet, and getting paid is just an added bonus. After all, who wouldn’t love to get paid for what they love? For example, in the writing world, from blogging, to commenting, to sharing newsletters, copy creates a number of specialized professions. Getting paid, however, generally depends on sales, exposure, and more. From growing a fan base in any profession to finding new outlets that will help your cause, collecting a paycheck can be several variables away.

Luckily though, there are ways to help spread the word about your company and/or stance. And they can be done for free. Whether or not you are a marketing expert, outlets can be taken to get others involved and excited about your products. Follow these simple steps to help make the most out of your marketing efforts, experience aside.

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