How Fortune 500 Use Social Media

Category: Kelseysocial media Comments: 2 comments

A study entitled “The Fortune 500 and Social Media: A Longitudinal Study of Blogging, Twitter and Facebook Usage by America’s Largest Companies”, conducted By: Nora Ganim Barnes, Ph.D. for the University of Massachusetts Dartmouth was published recently and provides some valuable insight into the Facebook, Twitter, and Blogging behaviors of the companies on the Fortune 500.

The study describes itself as: “In 2008, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500 (F500) adoption and in 2009 repeated that study expanding it to include the usage of one of the fastest growing social media tools – Twitter.

This new study (2010) revisits those prior in-depth studies and expands again to look at the F500’s usage of another popular and fast growing social media platform – Facebook. This research also builds on the Center’s work since 2007 examining social media in a variety of organizations including the Inc. 500, US colleges and universities and the Forbes list of the 200 largest charities. (”

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SEOMoz SEO Survey Results

Category: KelseySEO Comments: One comment

I was recently asked to take part in a survey by SEOMoz about the experts in the search engine marketing industry. They asked questions about our strategy, along with key demographics. I got an email tell me that the survey is finally ready and they’ve translated some of the important data into a infographic, which is a great way to display information.

To view the infographic straight from the site, visit…

To view an more in-depth analysis of the results, visit

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5 Inspirational Print Magazines

Category: ExtraKelsey Comments: 3 comments

Much has been written about the death, or at least the increasing decrepitude, of traditional media. Print media are among those taking the hardest hits, with newspapers and magazines seeing drops in circulation and advertising, and few of them able to take profitable advantage of online opportunities. While all this is true, there are success stories that deserve recognition, particularly among magazines, some of which are not just surviving. Here are five print magazines with trend-setting influence that occupy the leading edge of style and content.

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Podcamp Topeka 2010: An Overview

Category: Et ceteraExtraKelsey Comments: One comment

A freelancer friend and I attended Podcamp Topeka, an “unconference” about social media, blogging, and internet marketing, last Saturday, November 6th. There were several sessions to choose from, from SEO to blogging for companies. I had an overall positive experience and am planning on attending next year.

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How to Download Your Facebook Photos and Information

Category: ExtraKelseysocial media Comments: 5 comments

Facebook DownloadHave you ever wanted to download all your photos that you’ve posted to Facebook, due to a computer crash or upgrade (or just because)?

Facebook offers an option to download all your profile information, including all your photos, as a single zip file. This is what Facebook says about their Download Your Information service:

This ...

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