A study entitled “The Fortune 500 and Social Media: A Longitudinal Study of Blogging, Twitter and Facebook Usage by America’s Largest Companies”, conducted By: Nora Ganim Barnes, Ph.D. for the University of Massachusetts Dartmouth was published recently and provides some valuable insight into the Facebook, Twitter, and Blogging behaviors of the companies on the Fortune 500.
The study describes itself as: “In 2008, the Center for Marketing Research at the University of Massachusetts Dartmouth released one of the first studies of the Fortune 500 (F500) adoption and in 2009 repeated that study expanding it to include the usage of one of the fastest growing social media tools – Twitter.
This new study (2010) revisits those prior in-depth studies and expands again to look at the F500’s usage of another popular and fast growing social media platform – Facebook. This research also builds on the Center’s work since 2007 examining social media in a variety of organizations including the Inc. 500, US colleges and universities and the Forbes list of the 200 largest charities. (http://www.umassd.edu/cmr)”Read More