Internet Marketing 101: Don’t Insult Your Customers

Category: BloggingBusinessContent & WritingKelseyMarketing Comments: 2 comments

By Kelsey Jones

Recently we had a client that was convinced we needed to dumb down our content writing because their target audience is 13-18 year olds. To them, this meant adding a lot of exclamation points, trailing ellipses, and emphasizing certain words or phrases in bold and CAPS.

teenagersBut what the client doesn’t realize is that taking a work of art (as we’d like to think, meaning our writing that we produce for clients) and turning it into an over-processed, over-punctuated mess is not going to drive more 13-18 year olds to their website and products. Of course we get the discrepancy between writing for adults and writing for a 13 year old. But, it’s important to remember that the average pre-teen can read sentences just as easily as an adult, in most cases. And attempting to send a message to a certain demographic  by catering to their lifestyle or culture, when you aren’t in that demographic, can go horribly wrong.

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Our Favorite Reading Material: Blogs

Category: BloggingFeatured Comments: One comment

by Bethaney Wallace

Because we are a blog-based business, The Social Robot spends a lot of time sizing up the competition. To see what others are doing, to learn, and just to entertain ourselves, we scour the web in search of a good blog or two. In fact, on any given day we can be found reading, writing, and commenting on any number of blogs. To help share our finds, I decided to put together a list of Kelsey and I’s favorite blogs.

Gizmodo.com

Check them out to get the latest news on all that is electronics. Although we’re not gamers, Gizmodo still has plenty of information to offer, including news on gadgets, NASA technology, and even online gambling. If it happens on the web, they’re there to tell us about it.

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How to Find Out When Someone Pins Your Images to Pinterest

Category: KelseyPinterestsocial media Comments: 2 comments

By Kelsey Jones

Find out when someone pins your image

Note: This isn’t a sponsored post, I just thought this website was pretty cool and wanted to share.

 

Have you always wanted to know when someone pins an image from your website (or e-commerce site) on Pinterest?

PinA...

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The Benefits of Scheduling Social Media Posts

Category: BusinessKelseysocial media Comments: 3 comments

By Kelsey Jones 

clockScheduling social media posts is sometimes questioned as to whether or not it should be part of standard strategy. Many social media “purists’” believe that social media posts should always be live as part of the overall feeling of community that sites like Facebook and Twitter should provide.

While this has some series benefit– especially for discussion questions and giveaways—there is no question that scheduling social media posts not only is acceptable, it should be a standard part of any corporate social media strategy.

Scheduling socia...

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New Brand Combines Social Media with Fro Yo

Category: advertisingBusiness Comments: 2 comments

by Bethaney Wallace

Imagine eating at your favorite restaurant. The food is delicious, the drinks are cold, but instead of the normal atmosphere, it’s gone technological. Wi-fi, iPads with interactive games, phone chargers, and more, have all been implemented for the use of customers. That is the premise of one frozen yogurt chain. Located primarily in the Northeast, Let’s Yo brings the best of both world into one business.

The best part though? Customers are actively tweeting and mentioning the business online. (Ok the best part for the owner.) Giant screens display #letsyoyogurt tweets, QR codes, and more. Users, excited to see their message on display, tweet at the business while simultaneously enjoying the frozen yogurt.

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