Tagged: advertising

May 21

New Brand Combines Social Media with Fro Yo

Screen shot 2012 05 18 at 1.04.41 PM New Brand Combines Social Media with Fro Yoby Bethaney Wallace

Imagine eating at your favorite restaurant. The food is delicious, the drinks are cold, but instead of the normal atmosphere, it’s gone technological. Wi-fi, iPads with interactive games, phone chargers, and more, have all been implemented for the use of customers. That is the premise of one frozen yogurt chain. Located primarily in the Northeast, Let’s Yo brings the best of both world into one business.

The best part though? Customers are actively tweeting and mentioning the business online. (Ok the best part for the owner.) Giant screens display #letsyoyogurt tweets, QR codes, and more. Users, excited to see their message on display, tweet at the business while simultaneously enjoying the frozen yogurt.

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Mar 20

An Actual New Kind of Search Engine

About a year ago, I wrote about my disdain for Bing, an aversion that still holds true. Their searches are irrelevant, the ads seem to mock, and Bing’s self-righteous nature only makes me dislike it even more. (In case you are wondering, I’m team Chrome.) But, thanks to a newly released search engine, I have a new respect for those reevaluating the original engine-y model. This new model, Blekko, is a search engine that eliminates the spam and paid search results. A search engine that doesn’t pull up spam? What a novel idea. No more jumping to the top of the line just because you’ve got money; Blekko is not swayed by socioeconomic status.Screen shot 2012 03 20 at 2.53.30 PM An Actual New Kind of Search Engine

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Feb 07

Finding Unique Items Through the Internet

by Bethaney Wallace

A few weeks ago I was in need of a very specific type of charger. My MP3 player had gone dead, and quite frankly, I wasn’t willing to spend more cash on a replacement cord than the actual player was worth. Nor did I feel good about backtracking my steps for the past week to find where it’d ended up – somewhere the charger cord, all my loner socks, four pairs of sunglasses, and Lady Gaga’s collection of cardigans are all happily misplaced. I like to think it’s the same place old keys and couch change gather as well.

But rather than the aforementioned cord selections, I decided to choose secret option number three: buying one on the net. Three days and $4 later, I was once again holding a fully charged music-playing device.

“Oh I’ve got that,” says the Internet

Just years ago, the preferred method for finding out-of-the-ordinary items was either in-person, or through the newspaper’s ad space. Pawnshops and secondhand stores brought in all sorts of weird crap, and purchasing it meant being the first to see and pay for said item.

Even harder was proving one’s point during a disagreement. Facts had to be looked up in encyclopedias, arrest reports were archived in libraries, and “check this out” was merely “you’ll never guess what I saw.”

image 300x225 Finding Unique Items Through the InternetBut now unique shopping and random fact searching is at a whole new level. For example, this one-of-a-kind Hot Wheel could only be found online. Custom made from an old Charlie Brown-themed model, it was hand painted, skillfully put into place by a Hot Wheels aficionado, and now contains something the original covered wagons never would have dreamed of – a souped-up engine.

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Jan 23

Predict the Stock Market with Social Media

by Bethaney Wallace

From someone who knows nothing about the stock market, I’m able to give little advice as to how one should or shouldn’t go about buying stocks. If investing, I’d probably choose stocks the same way that I choose sports teams, by factors that have nothing to do with their abilities, such as mascots and colors. No one respects a team with a lame mascot, like a rainbow or a tree. And anyone with baby blue uniforms obviously sucks; that’s just logic. These are the same methods I’d consult when choosing my stock preferences. “Hmm, Apple is named after a food that I like, while Spam is a food I do not like,” and so on. Money making abilities wouldn’t so much matter as much as how I felt about each company personally.Screen shot 2012 01 23 at 1.37.02 PM Predict the Stock Market with Social Media

So, to sum up, you should not trust me for stock advice. But, even me, the person who would pick chapter 11 over the wrong color of blue, knew to stay away from Netflix last fall. Thanks to the hundreds of negative comments, blogs, news reports, and any other form of online media, I knew the company wasn’t exactly bringing in its top market numbers … to put it lightly.

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Nov 30

Social Media Without Borders: UN Promotes Human Rights Day Online

5138832677 9e1cdec20b 300x199 Social Media Without Borders: UN Promotes Human Rights Day Onlineby Bethaney Wallace

Last week we discussed (yet again) the ever-growing popularity of all that is social media. First it was the presidential candidates wanting to get in on the action – they’ve seen what a frenzy teenagers with access to internet phones can cause. (Examples Rebecca Black, Angry Birds, and #BreakingDawn.) Why not politics as well, they thought. But, it seems as though it wasn’t just the Oval Office hopefuls that have seen the potential that social media can bring. In just a few weeks, the United Nations will join the list of government entities to join the social media trend.

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