Tagged: advertising

Feb 07

Finding Unique Items Through the Internet

by Bethaney Wallace

A few weeks ago I was in need of a very specific type of charger. My MP3 player had gone dead, and quite frankly, I wasn’t willing to spend more cash on a replacement cord than the actual player was worth. Nor did I feel good about backtracking my steps for the past week to find where it’d ended up – somewhere the charger cord, all my loner socks, four pairs of sunglasses, and Lady Gaga’s collection of cardigans are all happily misplaced. I like to think it’s the same place old keys and couch change gather as well.

But rather than the aforementioned cord selections, I decided to choose secret option number three: buying one on the net. Three days and $4 later, I was once again holding a fully charged music-playing device.

“Oh I’ve got that,” says the Internet

Just years ago, the preferred method for finding out-of-the-ordinary items was either in-person, or through the newspaper’s ad space. Pawnshops and secondhand stores brought in all sorts of weird crap, and purchasing it meant being the first to see and pay for said item.

Even harder was proving one’s point during a disagreement. Facts had to be looked up in encyclopedias, arrest reports were archived in libraries, and “check this out” was merely “you’ll never guess what I saw.”

image 300x225 Finding Unique Items Through the InternetBut now unique shopping and random fact searching is at a whole new level. For example, this one-of-a-kind Hot Wheel could only be found online. Custom made from an old Charlie Brown-themed model, it was hand painted, skillfully put into place by a Hot Wheels aficionado, and now contains something the original covered wagons never would have dreamed of – a souped-up engine.

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Jan 23

Predict the Stock Market with Social Media

by Bethaney Wallace

From someone who knows nothing about the stock market, I’m able to give little advice as to how one should or shouldn’t go about buying stocks. If investing, I’d probably choose stocks the same way that I choose sports teams, by factors that have nothing to do with their abilities, such as mascots and colors. No one respects a team with a lame mascot, like a rainbow or a tree. And anyone with baby blue uniforms obviously sucks; that’s just logic. These are the same methods I’d consult when choosing my stock preferences. “Hmm, Apple is named after a food that I like, while Spam is a food I do not like,” and so on. Money making abilities wouldn’t so much matter as much as how I felt about each company personally.Screen shot 2012 01 23 at 1.37.02 PM Predict the Stock Market with Social Media

So, to sum up, you should not trust me for stock advice. But, even me, the person who would pick chapter 11 over the wrong color of blue, knew to stay away from Netflix last fall. Thanks to the hundreds of negative comments, blogs, news reports, and any other form of online media, I knew the company wasn’t exactly bringing in its top market numbers … to put it lightly.

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Nov 30

Social Media Without Borders: UN Promotes Human Rights Day Online

5138832677 9e1cdec20b 300x199 Social Media Without Borders: UN Promotes Human Rights Day Onlineby Bethaney Wallace

Last week we discussed (yet again) the ever-growing popularity of all that is social media. First it was the presidential candidates wanting to get in on the action – they’ve seen what a frenzy teenagers with access to internet phones can cause. (Examples Rebecca Black, Angry Birds, and #BreakingDawn.) Why not politics as well, they thought. But, it seems as though it wasn’t just the Oval Office hopefuls that have seen the potential that social media can bring. In just a few weeks, the United Nations will join the list of government entities to join the social media trend.

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Nov 23

Creating a Rate Sheet

By Kelsey Jones 

Rate sheets are a common necessity for many marketing agencies, service providers, and even retail stores. These PDF or one sheet documents list common services and their respective prices. Rate sheets are a good idea because they give perspective clients or customers an idea of what a business charges.

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Nov 07

Using Twitter as a Press Release Outlet

3213679186 4678fd1bfc 202x300 Using Twitter as a Press Release Outletby Bethaney Wallace

Earlier this year, after logging into my Twitter account, I learned that Bin Laden had been killed. It was the highest-trending topic of the week. Just days ago I learned, yet again through Twitter, that Kim Kardashian was getting divorced. (Another No. 1 trend.) Both pieces of information were taking with a grain of salt, but they got my attention – enough so that I did some internet research for proof. And as any Washington, D.C. citizen would say, both were true facts. Twitter has outgrown its initial purpose of “What are you doing?” and grown into a much larger pair of shoes: acting as the future of the press release.

Have strangers’ hasty tweets also lead me to question whether or not Justin Bieber was starring in the debut season of Teen Dad? Or whether or not Katy Perry’s account was ran by an anti-marketing communist? Absolutely; it comes with the nature of the site. It’s not only news breaking nuggets that have been made via twitter, it’s in-the-moment statements as well. It’s also why Twitter has more than 175 million users. (How many of those users would sign up for a press release-only site? I’m guessing not many.) But despite any alleged content, Twitter has the ability to release and spread information faster than any other market.

Last week on Halloween, Jessica Simpson told the world she is expecting by tweeting a picture of herself as a very pregnant mummy. Of course, the internet isn’t the only way to spread the news. There’s still the old fashioned interview, whether it be on a talk show, in a magazine, or over the air waves – Jenna Fischer announced she was having a baby boy on The Tonight Show with Jay Leno. And if you’re Beyonce, you announce a pregnancy by showing up to the VMAs while clutching your baby-filled belly for the cameras.

Will the future be press release-less?

For those of you in the sharing information field, you know what a watching-water-boil process receiving a press release can be. Press releases are meant to spread info on a wide basis. And because it comes from the source the news is about, you only hear what they want you to hear and when they want you to hear it. In my days as a college paper’s news editor, I would spend hours checking email for any new messages. There may have been a robbery on campus, or a wreck 20 feet away from the building I was working in, but until there was a press release, I couldn’t share a word. Police officers and dispatchers alike are trained to give the same “You’ll have to wait for the sergeant’s statement.”

However, with the ease of information sharing, it’s only a matter of time before celebrities aren’t the only one using Twitter for their press release needs; the rest of the world will be doing it as well. Whether hard-hitting or mundane, the use of online announcements allow for more internet hits, traffic, and user interaction. And because Twitter is one of the only social media sites to verify high-profile accounts, as far as the internet goes, it just may be the most reliable source of instant information.

This photo courtesy of Flickr.

 

 

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