advertising tagged posts

New Technology Advertising on Old Media

Category: advertisingContent & Writing Comments: No comments

Apps Advertising on RadioDuring the drive home from Fort Worth Tuesday night, we came to a complete stop on I-30. Some police vehicles were blocking the road, which had already been trimmed to one lane for construction. As we sat for 10 minutes, I flipped through the radio presets in search of some entertainment. The most interesting thing I heard was an advertisement.

I listen to the radio a lot now. My Pontiac Vibe doesn’t have a jack connection for my phone, so terrestrial broadcasts are my only option during trips around the city. I hear plenty of ridiculous ads and readers for local law firms and payday loan companies (imagine this but on the radio). The advertisement I heard on Tuesday didn’t stick out because of an over-the-top gimmick though.

It was an ad for Lyft, the ride-sharing service...

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The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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Facebook Messenger May Introduce Advertising

Category: advertisingsocial media Comments: No comments

Facebook-Messenger-AdsDuring my final year of high school in 2009 I had to write a “senior paper.” It was a 2,000 word research document about a topic of my choice. As someone interested in journalism, I decided to write about the advent of the tablet — which was just about to hit the market — and the disappearing print edition newspaper. It was a contentious time for traditional journalism. How could a news organisation make money with a website?

Social media platforms were still in their infancy as well. Most businesses didn’t know how to use Twitter or Facebook to their advantage. And yet whispers that this would be the way of the future echoed in the hallways of major corporations. Of course, today, the idea of a two-way communication platform with a target audience is the Holy Grail.

Not only ha...

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Apps Advertise During the Super Bowl Now

Category: advertisingMediaMobilesocial media Comments: No comments

superbowl-SundayDuring my last year of college, my roommates and I hosted a number of parties. A staple at each one of our shindigs was something we called “hot cheese.” Also known as cheese dip or queso, hot cheese was the flavorful, savory appetizer that made our parties memorable. Its combination of browned ground beef, fresh pico de gallo, and Velveeta delighted the taste buds with every bite. Often times it took over conversations throughout the party. If it was missing from even a small gathering, our guests commented on the absence.

Hot cheese eventually found itself center stage for our Super Bowl party. We made a double batch. Having a spread of food was vital because, of course, few people ventured to our house that evening to watch a football game between the Patriots and Seahawks...

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Content Marketing Changes to Implement in 2016

Category: advertisingBloggingContent & WritingEducationFeaturedwriting Comments: No comments

Screen Shot 2015-12-28 at 11.05.27 AMWith the New Year comes new goals to put into place. Simple to elaborate changes that can streamline everyday responsibilities – as well as those that simply make you feel better about how things are done. That goes for your personal life, your business, and of course, your marketing tactics. While there was plenty that was to be adjusted in 2015, and which helped business of all sizes to grow their reach, it’s once again time to look at how content helps you advertise.

Check out the latest predictions on how 2016 will change how we see online text, as well as what steps will help provide the biggest impact.

Focus on Quality

Still coming from changes where Google (and other search engines) are cracking down on spam, it’s time to focus on the quality of website writing...

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