Tagged: analytics

Dec 02

Recent Updates to Facebook Page Options and Insights

Facebook has been hard at work lately making tweaks to the administrator options on Facebook pages. There are a quite a few changes, some of which are quite exciting.

  • impressions 300x85 Recent Updates to Facebook Page Options and InsightsAdditional Post Insights: If you are logged in as an administrator and you go to your Facebook page, you will notice that underneath each post is an ‘insight’ count of how many times that post has been shown to a user (on their newsfeed or the page itself) and then the feedback percentage, which is a ratio of clicks/comments/likes to impressions.

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Posted in social media

May 13

How Sharing Links With UTM Tags Can Produce Incorrect Analytics Data

Many in-house and agency search marketers use UTM (Urchin Tracking Module) tags to sort and filter their Google Analytics results for their website traffic. UTM tags are added to the end of a link and are usually formatted like this:http://www.example.com?utm_source=Value&utm_medium=Value&utm_campaign=Value
The UTM source can be something like ‘socialmedia’ or ‘ppc’ and the medium could be ‘twitter’ or ‘adwords’.

However, here’s where UTM tags pose a risk in modifying analytics data- for the majority of internet users, the ‘stuff’ that comes after a question mark in a link is meaningless. They assume that it is just part of the link, not that it is necessarily tracking where they got it from (this is especially true if acronyms are used instead of words like ‘twitter’).

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Posted in SEO, social media