Tagged: blogs

Aug 23

Drowning in the Internet: The Curse of Technology

51430naym6yvt1y 150x150 Drowning in the Internet: The Curse of Technologyby Bethaney Wallace

Each time I set down to get some work done, I run into the same problem: I get distracted. I might find an interesting blog to read, get lost in the glorious site that is Etsy, or I could be 11 pages deep into my guilty pleasure, PerezHilton.com. The point is, no matter how good my intentions or how motivated I am, something more interesting always comes up. This, of course, is probably a testament to my inability to focus. I was never officially diagnosed with ADD, but that doesn’t mean I shouldn’t be on Ridalin like thousands of other hyper American children (… but that is a rant for another day). I could blame my unpreparedness, my being easily distracted. But in all reality, the internet is just an overwhelming place. Where else can you start looking up shoe sales and end on Shark Week viewing statistics? Never, other than on the internet, have I spent hours jumping between Wikipedia links, learning facts that would only be useful in an intense game of trivia.

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Posted in Blogging, Business, Et cetera

May 29

Should Deserted Blogs Still Appear in Search Results?

If a blog isn’t updated regularly, should it still get a high position in search engine result pages (SERPs)? This is a quandary that every internet user has probably faced when searching for something specific. While some users undoubtedly don’t look at the dates of blog posts, others may find it irritating that a blog hasn’t been updated in the last few months to a year. There are qualifying points for each side of this argument:

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Posted in Blogging, Search Engines, SEO

May 11

Hubspot Isn’t the Holy Grail

Yep. I said it. Hubspot isn’t the Holy Grail of internet marketing.  Sure, it has great content and I have learned a lot from hubspot Hubspot Isnt the Holy GrailHubspot. Heck, I’ve even been published in a few Hubspot e-books in partnership with Who’s Blogging What. But just because you read HubSpot’s features, you download their ebooks and watch their free webinars, it doesn’t mean that you are an internet marketing expert.

Let me explain.

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Posted in Reading List, social media

Feb 11

15 Print & Online Magazines for Online Entrepreneurs

Inc.com – A wealth of daily resources for the entrepreneur. Inc. gives detailed, step-by-step guidelines for starting and maintaining any kind of business. Readers can receive articles that are relevant to current times and feature stories that inspire strategies and approaches for good growth. It really is a one-stop shop for those doing business. With blogs, templates and tools, newsletters and Inc.tv (a video channel that highlights stories of successful businesses), the entire Inc.com experience is practically made to order.

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Posted in Blogging, Business

Jul 21

Still resisting social media?

As reported by SearchEngineWatch.com, a new engagement index calculated by The Wetpaint/Altimeter Group is debunking some myths about social media, for example that it can’t be measured or that it doesn’t work in B2B environments. It also reveals that companies who’ve invested in social media are weathering the recession better.

The study looks at the depth of involvement of the top 100 global brands in various social media channels in an attempt to measure the true value of social media. Customized criteria were used to score each company’s involvement in social media channels including blogs, branded social communities, discussion forums,  social networking sites such as Facebook and MySpace, Twitter, YouTube, Flickr, Wikis, and content distribution sites. The highest ranking company was Starbucks, which uses 11 channels and employs a social media team of six people. By comparison, #2 ranking Dell spreads social media responsibilities around to all employees, who spend 15-20 minutes a day sharing their thoughts on Twitter and personal blogs.

Although the engagement index reveals a significant correlation between social media involvement and financial performance, don’t expect social media to be a magic solution for disappointing second-quarter profits. Engagement takes time, and the quality of your social media campaigns is critical when it comes to building relationships with your customers and earning their trust — which is, after all, what social media is all about.

More key findings from the study:

  • Focus on quality over quantity. Engaging deeply in one or two channels is preferable to skimming the surface of several.
  • Keep content fresh and respond to comments;  customers want companies that engage with them.
  • Make social media a part of everyone’s job, from the CEO on down. A few minutes a day from all employees adds up.
  • Tailor your social media campaigns to your industry. Luxury automotive brands such as Mercedes-Benz and Porsche engage in just two channels each. If your target audience doesn’t depend on social media, certain channels may not be right for you.
  • Do something. You don’t have to do it all, but you must start somewhere, or risk being left behind as consumers become more dependent on social media.

Read the full study here (PDF).

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Posted in Et cetera, Featured

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