Tagged: brand

May 21

New Brand Combines Social Media with Fro Yo

Screen shot 2012 05 18 at 1.04.41 PM New Brand Combines Social Media with Fro Yoby Bethaney Wallace

Imagine eating at your favorite restaurant. The food is delicious, the drinks are cold, but instead of the normal atmosphere, it’s gone technological. Wi-fi, iPads with interactive games, phone chargers, and more, have all been implemented for the use of customers. That is the premise of one frozen yogurt chain. Located primarily in the Northeast, Let’s Yo brings the best of both world into one business.

The best part though? Customers are actively tweeting and mentioning the business online. (Ok the best part for the owner.) Giant screens display #letsyoyogurt tweets, QR codes, and more. Users, excited to see their message on display, tweet at the business while simultaneously enjoying the frozen yogurt.

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Posted in advertising, Business

Jan 23

Predict the Stock Market with Social Media

by Bethaney Wallace

From someone who knows nothing about the stock market, I’m able to give little advice as to how one should or shouldn’t go about buying stocks. If investing, I’d probably choose stocks the same way that I choose sports teams, by factors that have nothing to do with their abilities, such as mascots and colors. No one respects a team with a lame mascot, like a rainbow or a tree. And anyone with baby blue uniforms obviously sucks; that’s just logic. These are the same methods I’d consult when choosing my stock preferences. “Hmm, Apple is named after a food that I like, while Spam is a food I do not like,” and so on. Money making abilities wouldn’t so much matter as much as how I felt about each company personally.Screen shot 2012 01 23 at 1.37.02 PM Predict the Stock Market with Social Media

So, to sum up, you should not trust me for stock advice. But, even me, the person who would pick chapter 11 over the wrong color of blue, knew to stay away from Netflix last fall. Thanks to the hundreds of negative comments, blogs, news reports, and any other form of online media, I knew the company wasn’t exactly bringing in its top market numbers … to put it lightly.

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Posted in Business, social media

Dec 06

Social Media Brings Sports Fans Together

33330283 3b0fac2bb7 m Social Media Brings Sports Fans Togetherby Bethaney Wallace

For today’s blog, like usual, I had a specific topic planned out – to share information on a new piece of technology or website. But after logging into my Facebook and Twitter profiles, looking at the timeline, and seeing that they’d been blowing up with sports news for the past 32 hours, I went for a change of pace.

For those who aren’t familiar with my TV watching practices, I know minimal information about sports. I understand the theory of football – that placement of the ball makes all the difference in number of points scored – but it’s the stipulations that make it difficult. Collars aren’t to be grabbed, the clock only sometimes gets stopped, and the term “quarterback” has nothing to do with receiving change. I’ve angered my share of sports writers asking for the definition of “three and out”or a list of synonyms for “Heisman-worthy.” And I find the best part about College Game Day to be the clever signs in the background.

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Posted in Marketing, social media

Nov 30

Social Media Without Borders: UN Promotes Human Rights Day Online

5138832677 9e1cdec20b 300x199 Social Media Without Borders: UN Promotes Human Rights Day Onlineby Bethaney Wallace

Last week we discussed (yet again) the ever-growing popularity of all that is social media. First it was the presidential candidates wanting to get in on the action – they’ve seen what a frenzy teenagers with access to internet phones can cause. (Examples Rebecca Black, Angry Birds, and #BreakingDawn.) Why not politics as well, they thought. But, it seems as though it wasn’t just the Oval Office hopefuls that have seen the potential that social media can bring. In just a few weeks, the United Nations will join the list of government entities to join the social media trend.

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Posted in advertising, Business, social media

May 21

5 Ways Social Media Can Help You Build Consumer Loyalty

By Robert Bellermine

As a business it is important that you learn how to develop consumer loyalty if you want to succeed. Indeed it is often said that it is far more expensive to get a new customer than to retain a customer. The good news is that social media can be really good in helping you building consumer loyalty and this is what we will be looking at in this article.

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Posted in guest post, social media

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