brand tagged posts

Content Marketing Changes to Implement in 2016

Category: advertisingBloggingContent & WritingEducationFeaturedwriting Comments: No comments

Screen Shot 2015-12-28 at 11.05.27 AMWith the New Year comes new goals to put into place. Simple to elaborate changes that can streamline everyday responsibilities – as well as those that simply make you feel better about how things are done. That goes for your personal life, your business, and of course, your marketing tactics. While there was plenty that was to be adjusted in 2015, and which helped business of all sizes to grow their reach, it’s once again time to look at how content helps you advertise.

Check out the latest predictions on how 2016 will change how we see online text, as well as what steps will help provide the biggest impact.

Focus on Quality

Still coming from changes where Google (and other search engines) are cracking down on spam, it’s time to focus on the quality of website writing...

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Social Media as the New Age of Customer Service

Category: BusinessEducationFeaturedMarketing Comments: No comments

CustomerServiceWith seemingly constant access to the Internet, communication is more prevalent than ever. We can call and text anyone within our phone books, at any time, and we can share our opinions on companies. For all to see. Within a few seconds, we can give an opinion and get it out into the world – forever searchable by the interwebs. Which also means we have more ways to reach companies, and a quicker access at feedback. Companies are looking for those who mention their names, while customers are looking for any outlet possible in which they can talk to a business.

This is a new norm that allows for an efficient line of communication. Where customers can reach out (and vice versa) in real time. Where they don’t have to be put on hold or wait for days at a time for an email response...

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Naming Your Business: When to Avoid Trends

Category: BusinessEt ceteraFeaturedMarketing Comments: No comments

saveri-future-trendsIn today’s culture, it’s almost nothing to coin a brand. To found an idea for a company where you have all the logistics worked out. Actually taking those steps to move forward is another story, however. But that doesn’t stop thousands of folks from thinking up ideas on a daily basis. Some might even have multiple ideas stocked away, just waiting for the right time to strike out and bring their ideas to life.

In either scenario, it’s time to talk about business names. How people are picking increasingly trendy names for their companies – whether in fruition or beginning planning stages. Names that incorporate “ility,” “ly,” “ology,” etc. Where spaces don’t exist and punctuation is weird and confusing...

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Halloween Candy Stats — The Sweet and the Sour (infographic)

Category: AnnouncementsEducationEt ceteraFeatured Comments: One comment

halloween candy infographic stats

Infographic courtesy of LabDoor.com.

The Social Robot Admin

The Social Robot Admin

The Social Robot provides social media, search engine optimization, content marketing, and wordpress design to companies around the world.

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The Blogging Sweet Spot: How Often Should you Post?

Category: BloggingBusinessFeatured Comments: No comments

sweet spot sucker digital designEver website owner struggles with the practice of blogging. While it may be easy (allegedly anyway), it’s a task that doesn’t always bring instant results, or even direct ones. Rather, it’s a practice that informs and educates readers, allowing them to circle back to a business over time. The unsung hero of the Internet world. Additionally, actually setting aside the time to write, schedule, and share a blog can sound like more trouble than it’s worth. (Even us professional bloggers don’t always find the time to write our own content.)

However, failing to do so can also cause you to miss out on incredible opportunities, such as increased traffic, word of mouth, and more. Not to mention increased website clout and continual web bot crawling...

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