Occasionally some search engines and services like Social Mention that retrieve user contribution to online content in blogs and on social networks don’t catch many of the posts that are happening on message boards. Message boards (commonly also called forums) are a popular place for customers to vent their frustration with a company and its products. Therefore, it definitely shouldn’t be overlooked.

In order to quickly monitor message boards, check out BoardTracker. It is a free site that allows you to input a phrase or company name and returns results found on many message boards. While this won’t catch all message board posts containing this particular phrase or company name, it is a great free resource.

Other free sites that allow you to see what people are saying about you or your organization online, you can also check out Social Mention and BlogPulse.