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The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

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Do You NaNoWriMo?

Category: Content & WritingFeaturedProductivitywriting Comments: No comments

national novel writing month badge logoThis November marks the 16th annual novel writing month. Where, in 30 days, thousands of participants will pen an entire book, from start to finish. A marathon event that’s known as National Novel Writing Month. And it’s taking the Internet by storm.

Sure it’s quirky and it’s fun – that is, if you think writing 50,000 comprehensive words sounds fun – but it’s also grown into far more than that. The event is an online community, a support system for writers and laymen alike. And an outlet where someone can involved in something new (for free) in an incredibly intense, short-lived fashion. It’s a thriving writer’s workshop.

What is NaNoWriMo?

A non-profit organization, NaNoWriMo is an online resource where writers can announce and share their novel. From start to finish...

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Using The Customer Buying Cycle to Generate More Sales

Category: Businesse-CommerceEducationFeatured Comments: No comments

OnlineShopping1When a customer makes the decision to purchase something, he or she subconsciously goes through “the buying cycle.” A five-stage cycle that ultimately helps them find the product that they are seeking, and the business from which to purchase. Additionally, the cycle also determines if the customer will return to make future purchase at the establishment.

As a business owner, it is up to you to use the customer’s buying cycle to grow your company. You have to make a continual effort to ensure that every customer who is seeking your products, chooses you over your competition — and also keeps coming back for more.

Understanding the 5 Stage Buying Cycle:

Awareness, research, comparison, purchase and retention — these are the five stages of the customer’s buying cycle...

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Social Media and SEO Teams Join Forces for Awesome Content

Category: BusinessContent & WritingEducationFeaturedSEO Comments: No comments

If you aren’t utilizing SEO with your social media or vice versa, you are falling behind in the world of online content. And when I say falling behind, you are actually miles behind! With the ever increasing trend of people getting on board with different social media platforms and sharing information, it is important that social media and SEO teams are working together. In order to create “share-worthy” content. Share worthy content can be based on a number of factors:

  • Seasonal trends
  • Changes in your current market
  • Demographic factors
  • Society
  • Search traffic – duh!

Google Trends is a great way to find out what is popular at the moment; it shows the very terms people have been searching for...

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Annoyed with Social Media Users? Hide Their Constant Posts

Category: FeaturedProductivitysocial mediaUncategorized Comments: No comments

twitter-muteI use a lot of social media. It’s part of my job, and also it’s a distraction from work. Or whatever else I’m doing at the computer. But through these frequent checkings – whether for work or for play – I’m made aware of the constant poster. A company or person who shares way too much, way too often. And almost every single day, they blow up my timeline/newsfeed with each of their musings.

Until I prevent them from doing so.

Thanks to blocking features, available in Facebook, and Twitter’s mute, I can ignore all of this crap straight from the get-go. Without the other party having any inkling. Each platform makes it real easy too. Just click on a profile or hover over their photo, and you can click on necessary settings straight from the homepage...

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