content marketing tagged posts

Give Out Your Best Ideas … On a Blog

Category: advertisingBloggingBusinessContent & WritingFeatured Comments: No comments

oh my blog graphic pink and white

Everyone is an expert in their own field. They’re immersed in a topic, learning everything there is to know about it … for roughly eight hours a day. Sometimes those topics even run into your personal time or after hours. The point is, however, that you know a whole lot. People come to you with questions, and if you don’t know the answer offhand, chances are you can get it very quickly.

During all of that brainstorming, you’re likely to come up with some new ideas.

So why not share them? No, not in the way that everyone can steal what you thought up, but in the way where you can get others talking and show your expertise.

And you can do so on your blog.

trust fall activity with men in suitsThe days of marketing for marketing’s sake are over. Customers are looking for value in your content...

Read More

The Biggest Mistake You Can Make in Online Marketing

Category: advertisingBusinessFeaturedMarketingProductivity Comments: No comments

stop sign yellow cartoon faceIn terms of necessity, marketing often put on the back burner. It’s something you haven’t been doing, or haven’t been doing differently. And so far, so good – at least that’s the immediate take. And we get it, change is hard. Effort is hard.

As comedian John Mulaney said, it’s 100% easier to not do something than it is to do it. He adds that because of that effort, it’s amazing anyone does anything. And he’s not wrong.

Whether you’re a business owner or a manager (or the newest hire), work can be overwhelming. You have a lot on your plate as-is, let alone starting an entirely new project. It’s easier to put things off, or avoid them altogether, than to put in the necessary time to do it right. And really, no one is arguing with that logic...

Read More

Content Marketing Changes to Implement in 2016

Category: advertisingBloggingContent & WritingEducationFeaturedwriting Comments: No comments

Screen Shot 2015-12-28 at 11.05.27 AMWith the New Year comes new goals to put into place. Simple to elaborate changes that can streamline everyday responsibilities – as well as those that simply make you feel better about how things are done. That goes for your personal life, your business, and of course, your marketing tactics. While there was plenty that was to be adjusted in 2015, and which helped business of all sizes to grow their reach, it’s once again time to look at how content helps you advertise.

Check out the latest predictions on how 2016 will change how we see online text, as well as what steps will help provide the biggest impact.

Focus on Quality

Still coming from changes where Google (and other search engines) are cracking down on spam, it’s time to focus on the quality of website writing...

Read More

We’re Over Pop-Up Ads, What’s Next, Marketing Teams?

Category: BusinessContent & WritingFeaturedMarketing Comments: 2 comments

NoPopUpsWith more and more users logging online to do their research, entertainment, etc., it’s no surprise that the Internet is also where marketing efforts are focused. Entire teams are devoted to getting more folks to a company’s webpage. With users already online, it’s a lateral move. But one that’s encouraged through any number of efforts. Including banner ads, pay-per-click ads, social media profiles, and more. But lately, it also means pop-up ads. Where sounds and photos – sometimes even entire videos – jump onto our screen without our permission. It’s a move that obstructs whatever we were trying to do, and essentially forces us to pay attention to a brand. That is, until the pre-determined time is over and the ad once again falls to the background.

But here’s the thing, marketing team...

Read More

Naming Your Business: When to Avoid Trends

Category: BusinessEt ceteraFeaturedMarketing Comments: No comments

saveri-future-trendsIn today’s culture, it’s almost nothing to coin a brand. To found an idea for a company where you have all the logistics worked out. Actually taking those steps to move forward is another story, however. But that doesn’t stop thousands of folks from thinking up ideas on a daily basis. Some might even have multiple ideas stocked away, just waiting for the right time to strike out and bring their ideas to life.

In either scenario, it’s time to talk about business names. How people are picking increasingly trendy names for their companies – whether in fruition or beginning planning stages. Names that incorporate “ility,” “ly,” “ology,” etc. Where spaces don’t exist and punctuation is weird and confusing...

Read More