content marketing tagged posts

Blogging can be a necessary evil. (That is, for those who don’t love blogging.) It gives content out to readers, helps raise clout and search position with engines. It also gives customers something to subscribe to and learn from. But in order to host that content, of course, you first have to come up with original ideas.

And, as it turns out, there’s a certain flair to topic creation. Which I’m about to explain … at least how I do it. Of course there are multiple ways to do anything, and every tactic will work better for each person. Which is why I encourage any blogger to take this list with a grain of salt. And it adjust it to your own liking, kind of like actual salt.

Start by Brainstorming

Come up with as many ideas as possible, and write them down. (Or type them out...

Something new has started happening online. And it’s making me want to stay off of the Internet all together. It keeps me from clicking on links, liking posts, or even trusting online friends’ judgment. No longer can I rest at ease with their web-based decisions. Why? Because there’s an abundance of crap. Articles that promise you’ll “never believe” what comes next, or that something “amazing,” “incredible,” and “absolutely breathtaking,” is about to be seen. Only the content – video or blog – is never any of those things.

It sucks in comparison to their titles.

The first few times, of course, curiosity got the best of you. You clicked. We all did. Only to be disappointed...

If you aren’t utilizing SEO with your social media or vice versa, you are falling behind in the world of online content. And when I say falling behind, you are actually miles behind! With the ever increasing trend of people getting on board with different social media platforms and sharing information, it is important that social media and SEO teams are working together. In order to create “share-worthy” content. Share worthy content can be based on a number of factors:

• Seasonal trends
• Changes in your current market
• Demographic factors
• Society
• Search traffic – duh!

Google Trends is a great way to find out what is popular at the moment; it shows the very terms people have been searching for...

Guest post by Monica Flintoff

Creating a brilliant blog requires dedication, creativity, and patience. If you want to create a brilliant blog, you should examine the best ways to accomplish this goal. Over the years, experts have studied the most effective ways to craft a blog that captures an audience and keeps them coming back to the website.

Here are six aspects you should implement today.

1. Always Have a Clear Business Goal

When you have a clear goal in mind, you will attract more business leads. Keep in mind that when you have a clear goal, you can write in a way to encourage your readers to buy or subscribe. It’s not a difficult process, but it does require work...

Content is important. It’s a standard website staple that tells visitors who a company is, what they do, and what it is about them that makes them important. And that’s only the beginning. Yet, despite those perks (or rather, basic website protocol), content is regularly overlooked by companies of all sizes. Whether they simply don’t understand the value, or don’t have the know-how to keep an impressive operation up and running, content is one of the most cost-friendly ways to bring in traffic and inform users. Yet it’s continually botched. Sometimes even on purpose.

Why the Hesitation?

For most businesses, tactics are measured in dollars. If something isn’t benefitting the ROI – or return on investment – it’s placed on the back burner while other options are explored...