Tagged: content writing

Feb 09

How to Create a Website Content Development Plan

Guest Post by Sara Lancaster

hands keyboard thumb How to Create a Website Content Development PlanYou’re a web developer, not a website content writer. Sure, you could probably hammer out a few lines of text or pages of content if you had to, but you don’t want to. It’s not your expertise.

You get that, but getting your clients to understand that is a whole other story. As a web designer and/or web developer you have a few ways to overcome this obstacle.

  1. Suck it up and write the content yourself.
  2. Ask the client to write the content.
  3. Create a website content development plan with your client at the get-go and outsource the writing to a content writer you trust.

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Posted in Blogging, Business, Content & Writing, Freelance & Design, guest post

May 26

Content Marketing and Social Media Should Go Hand in Hand

By Steve Lazuka

If you’ve been in this industry long enough then you’ll agree that some content marketing strategies fall flat on their face. Either the initial idea wasn’t creative or unique enough, maybe it wasn’t promoted properly, or maybe the stars just weren’t aligned. In my experience, however, it seems that the most often underutilized part of content marketing is using social media effectively during the promotional period after a content piece goes live.

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Posted in Blogging, Business, Featured, SEO, social media