The software as a service (SaaS) market grew from $12.2 billion in revenue in 2011 with an expected $21.3 billion by 2015, according to E-Founders. While those numbers are enticing for startups looking to get in on the revenue, it doesn’t give clues for how to build your SaaS empire. Start with a relatively low cost marketing tool like social media to boost subscription sales and recurring revenue. Here’s a roundup of how to break the code on social media marketing and get more signups.
Launch a Webinar on LinkedIn
Tap into the power of webinars to sell subscriptions. Spend a few weeks building up your LinkedIn contacts and your email list before announcing your webinar directly on your LinkedIn account. Solve a problem for your clients in the webinar...Read More