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The Future of Social Media: How Will It Affect Your Business?

Category: BusinessMarketingsocial media Comments: No comments

Guest post by Hilary Smith

It’s obvious that social media is here to stay, and it’s become nigh impossible to find any individual or business that isn’t participating in some form of it. The benefits for any business are clear to see as you can communicate publicly with customers, combining advertisements and customer support into one organic, transparent conversation. The entire process opens up brand images to people as something that they can interact with the same way as they do their friends, which allows marketing to take a much less aggressive stance and instead be interesting and emotional.

facebook and the worldOne thing that gives businesses fits about social media, however, is its constantly changing landscape...

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The Effects of Technology in Jobs (INFOGRAPHIC)

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Guest post by Jenny Beswick

In the social world we live in, technology is crucial and vital to surviving. Every day we see new developments being born, advanced technology being enhanced and this all helps to keep our world evolving. So how exactly is technology affecting jobs and productivity?

The data graphic below  you an insight into how transformation is taking place. In the UK alone, IT jobs has been one of the most improved jobs sectors alongside scientific jobs, manufacturing jobs, catering and hospitality jobs , and accounting and finance jobs. It is interesting to see that with improvements there are still declining job sectors; trade, construction, retail, travel, HR and graduate jobs all took a hit between 2012 and 2013.

So where do we currently stand in 2014 and what is the f...

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Top Content Marketing Trends of 2014

Category: BusinessFeaturedguest postMarketing Comments: 3 comments

Guest post by Gerald Brown

Vector internet marketing conceptContent marketing isn’t going anywhere. If anything, it’s going to become more integral to business marketing. The Content Marketing Institute notes that 58 percent of business-to-business marketers and 60 percent of business-to-consumer marketers plan to increase their content marketing budgets in 2014.

This budgetary expansion is being driven by trends that increase the value of the content itself. Looking ahead at the next year, businesses and products of all shapes sizes — from global consumer products like laptops down to your local clothing boutique — will be wise to leverage these market changes to improve exposure and sales quality. Here are the top trends that will change content marketing in 2014:

Conversational tones will proliferate

Using a conv...

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What’s The Problem With Facebook’s New News Feed?

Category: EducationFeaturedguest postsocial media Comments: One comment

Guest post by Daniel Page

facebook problemIn recent weeks, Facebook has been tweaking its news feed, ostensibly to improve the quality of the posts that it delivers to users. Facebook has long used a set of algorithms to determine which content appears in the stream – the algorithms are referred to as EdgeRank (although that’s probably a somewhat obsolete term at this point). In a move that has worried Facebook marketers and others, the social network has tweaked those algorithms so they surface more news and less “junk.”

The goal of improving the content of the news feed is a laudable one, but brands on Facebook have frequently complained that by “curating” the feed, Facebook is artificially limiting their reach...

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In Business, It’s Not What You Say But How You Say It

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Guest post by Kimberly Laws

Businesses–big and small–are as different as the people that run them. Your company possesses special qualities that sets it apart from the competition and its level of success depends on how well you communicate these differences to the public. Yes, in order to thrive, your brand must do more than simply “market” itself. It must have a story.

A great storyteller can take a barrage of sleep-inducing facts and mind-numbingly boring information, identify the parts that would interest the public, and present them in a way that will have readers riveted and begging for more.open book

Become their Hero

All good stories have a lovable protagonist that conquers the forces of evil and saves humanity from some horrible plight. Your company needs to be cast in this heroic role...

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